Netflix Is Raising Subscription Prices: Here's What You Need To Know

Benzinga2022-01-15

Netflix Inc(NASDAQ:NFLX) is raising its United States monthly subscription prices by $1 to $2 per month depending on the plan.

The price increase will help Netflix pay for new programming in order to remain competitive in the increasingly crowded streaming space.

"We’re updating our prices so that we can continue to offer a wide variety of quality entertainment options. As always we offer a range of plans so members can pick a price that works for their budget," a Netflix spokesperson told Reuters.

Netflix's standard plan, which previously cost $13.99 per month, has been raised to $15.49 per month in the U.S. The basic plan was raised to $9.99 per month, up from $8.99, and the premium plan was increased from $17.99 to $19.99 per month.

Prices were also raised in Canada by similar amounts.

The price increases have already been put in place for new Netflix customers and existing customers will see price changes on their upcoming monthly bills.

Why It Matters: Netflix is facing increasing competition from Walt Disney Co's(NYSE:DIS) Disney+ and AT&T Inc's(NYSE:T) HBO Max.

Netflix's subscriber growth slowed in 2021following a surge in subscribers during the previous, pandemic-stricken year. However, growth concerns were eased by some of the company's biggest hits like "Squid Game," which became the company's biggest TV show ever last year.

Netflix is set to announce its quarterly financial results after the market closes on Jan. 20.

NFLX Price Action: Netflix has traded as low as $478.54 and as high as $700.98 over a 52-week period.

The stock was up 1.25% at $525.69 today.

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精彩评论

  • Chris82
    2022-01-17
    Chris82
    Again? 
  • beebeeyan
    2022-01-16
    beebeeyan
    haga
  • KYHBKO
    2022-01-15
    KYHBKO
    it will be a good test of the strength of branding in response subscription price increase. it is possible that some existing customers may stop their subscriptions while most will maintain their subscription. continuous release of quality content will be key for their market share. let's monitor. 
    • KYHBKO
      this is not easy to maintain but if $Netflix(NFLX)$ can stay close to the market, they can do well.
    • maroketo
      Increasing the price of subscription fees often puts enterprises in a dilemma. Continuous release of high-quality video content may be the only advantage.
    • huuou
      Increasing the subscription price can best check the loyalty of users.
    • uuunited
      You are right. The best solution to maintain user loyalty is continuous release of quality content.
  • rachellll
    2022-01-15
    rachellll
    Qqqq
  • in8888
    2022-01-15
    in8888
    Oh oh 
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