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2021-06-16

High cost of living

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2021-06-16

Hmm

Is Fisker The Next Short Squeeze?<blockquote>菲斯克是下一个轧空者吗？</blockquote>

2021-06-16

Wow

2 Reasons Netflix Will Win Its Merchandising Gambit<blockquote>Netflix赢得营销策略的2个原因</blockquote>

2021-06-16

Cool

Tesla Bulls Look for Stock Catalysts. They Found Three.<blockquote>特斯拉多头寻找股票催化剂。他们找到了三个。</blockquote>

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cost of living&nbsp;","listText":"High cost of living&nbsp;","text":"High cost of living","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/169112047","repostId":"1191543581","repostType":4,"isVote":1,"tweetType":1,"viewCount":1422,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":169116095,"gmtCreate":1623821275317,"gmtModify":1634027558059,"author":{"id":"3582140048100486","authorId":"3582140048100486","name":"cuppa","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3582140048100486","idStr":"3582140048100486"},"themes":[],"htmlText":"Hmm","listText":"Hmm","text":"Hmm","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/169116095","repostId":"1141264092","repostType":4,"repost":{"id":"1141264092","kind":"news","pubTimestamp":1623811561,"share":"https://www.laohu8.com/m/news/1141264092?lang=zh_CN&edition=full","pubTime":"2021-06-16 10:46","market":"us","language":"en","title":"Is Fisker The Next Short Squeeze?<blockquote>菲斯克是下一个轧空者吗？</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1141264092","media":"seekingalpha","summary":"Summary\n\nFSR is up 72% since my bullish call just a month ago.\nWith that sort of move, caution is wa","content":"<p><b>Summary</b></p><p><blockquote><b>总结</b></blockquote></p><p> <ul>  <li>FSR is up 72% since my bullish call just a month ago.</li>  <li>With that sort of move, caution is warranted on further gains.</li>  <li>New fundamental developments lay out the future path for Fisker.</li> </ul> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/e8cfc5757fb9bcd2dad4f529e916092c\" tg-width=\"768\" tg-height=\"512\"><span>jonathanfilskov-photography/iStock via Getty Images</span></p><p><blockquote><ul><li>自一个月前我看涨看涨期权以来，FSR已上涨72%。</li><li>有了这样的举措，进一步上涨需要谨慎。</li><li>新的基本发展为菲斯克规划了未来的道路。</li></ul><p class=\"t-img-caption\"><span>jonathanfilskov—摄影/iStock来自Getty Images</span></p></blockquote></p><p> The electric vehicle space has been, let’s say, volatile over the past year or so. OG&nbsp;<b>Tesla</b>(TSLA) continues to dwarf all other comers in terms of market cap, but there are numerous new competitors, many of which are so new, they don’t even have any revenue yet. One such example is the reincarnated&nbsp;<b>Fisker Inc.</b>(FSR), which is founder Henrik Fisker’s second go at making an electric automaker.</p><p><blockquote>可以说，电动汽车领域在过去一年左右的时间里一直不稳定。OG<b>特斯拉</b>(TSLA)在市值方面继续让所有其他竞争者相形见绌，但也有许多新的竞争对手，其中许多都是如此之新，他们甚至还没有任何收入。一个这样的例子就是转世<b>菲斯克公司。</b>(FSR)，这是创始人亨里克·菲斯克(Henrik Fisker)第二次尝试打造电动汽车制造商。</blockquote></p><p> I wrote apieceon Fisker about a month ago when the share price was $10.69, saying it was a great time to buy. Shares are 72% higher than that today – a<i>massive</i>move in the space of four weeks – but such is the nature of the game in electric vehicles. Up 72%, the big question is, do you continue to hold? In this case, I think the answer is “no”, but with some caveats.</p><p><blockquote>大约一个月前，当股价为10.69美元时，我在Fisker上写了一篇文章，说现在是买入的好时机。股价比今天高出72%-a<i>巨大的</i>在四个星期的时间内移动——但这就是电动汽车游戏的本质。涨72%，大问题是，你继续持有吗？在这种情况下，我认为答案是“不”，但有一些警告。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/0b7e34a03823eba6302e3194baa808ce\" tg-width=\"640\" tg-height=\"615\"><span>Source: StockCharts</span></p><p><blockquote><p class=\"t-img-caption\"><span>资料来源：股票图表</span></p></blockquote></p><p> First, let’s take a look at the chart, which highlights just how volatile this thing really is. Prior support in the low-$14s was lost during the last downturn, and the stock eventually bottomed at $9.61. Since then, shares have<i>doubled</i>, and we’ve seen a complete reset in terms of sentiment for Fisker. One thing you must understand is that Fisker and other zero-revenue EV makers trade on momentum and sentiment rather than fundamentals, so you must be nimble.</p><p><blockquote>首先，让我们看一下图表，它强调了这件事的波动性。在上次低迷期间失去了之前14美元低点的支撑，该股最终跌至9.61美元。此后，股票<i>加倍</i>，我们已经看到菲斯克的情绪完全重置。你必须明白的一件事是，菲斯克和其他零收入电动汽车制造商根据势头和情绪而不是基本面进行交易，所以你必须灵活。</blockquote></p><p> I would look for that low-$14 area to hold as support on the next pullback, but I’ll also note that it isn’t all that strong, having failed miserably last time there was a selloff. But if the stock is going to bounce, that will likely be the area it will happen.</p><p><blockquote>我会寻找14美元的低点区域作为下一次回调的支撑，但我也会注意到，它并没有那么强，上次抛售时惨遭失败。但如果股票要反弹，那很可能就是反弹的区域。</blockquote></p><p> I’ll also note the PPO is very overbought, and is very close to the same levels where prior rallies have lost steam and eventually rolled over. That means the odds of a further rally from here are greatly diminishing, as the bulls have made a Herculean push already, and there are signs the push is ending, at least temporarily.</p><p><blockquote>我还会注意到PPO非常超买，非常接近之前反弹失去动力并最终逆转的水平。这意味着从这里进一步反弹的可能性大大降低，因为多头已经做出了巨大的推动，而且有迹象表明这种推动正在结束，至少是暂时的。</blockquote></p><p> The 14-day RSI is showing similar behavior, as it is rolling over after reaching extreme overbought conditions. The point of all of this is that this stock has doubled in the space of a month, and the rally looks tired. I don’t see a reasonable path meaningfully higher here, but in the EV space, anything can happen. But the bottom line is that the rally looks tired to me, and I think the most prudent course of action is to take profits and wait for a lower re-entry.</p><p><blockquote>14天RSI也表现出类似的行为，因为它在达到极端超买条件后正在滚动。所有这一切的要点是，这只股票在一个月内翻了一番，而且涨势看起来很累。我在这里看不到有意义的更高的合理路径，但在电动汽车领域，任何事情都可能发生。但最重要的是，对我来说，反弹看起来很累，我认为最谨慎的做法是获利了结并等待更低的重新入场。</blockquote></p><p> <b>New developments</b></p><p><blockquote><b>新发展</b></blockquote></p><p> There have been some interesting developments since my last update on Fisker, and ones that have the potential to drive the share price over time.</p><p><blockquote>自从我上次更新菲斯克以来，出现了一些有趣的发展，随着时间的推移，这些发展有可能推动股价上涨。</blockquote></p><p> First up, short interest in Fisker is soaring, and after the numerous highly-shorted stocks we’ve seen go to the moon this year, that’s worth noting. Below is Fisker’s short interest for reference.</p><p><blockquote>首先，对菲斯克的空头兴趣正在飙升，在我们今年看到众多被高度做空的股票登上月球之后，这一点值得注意。以下是菲斯克的空头权益，供参考。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/fd732eb0644d9370ff55d207057d6485\" tg-width=\"640\" tg-height=\"364\"><span>Source: YCharts</span></p><p><blockquote><p class=\"t-img-caption\"><span>资料来源：YCharts</span></p></blockquote></p><p> Short interest has roughly quadrupled since February, and is rising all the time. The kinds of rallies that we’ve seen in Fisker can cause short squeezes because shorts on the wrong side of a parabolic rally can often panic buy to cover their shorts, leading to a short squeeze.</p><p><blockquote>自二月份以来，空头兴趣大约翻了两番，并且一直在上升。我们在菲斯克看到的这种反弹可能会导致空头挤压，因为抛物线反弹错误一侧的空头通常会恐慌性买入以回补空头，从而导致空头挤压。</blockquote></p><p> Fisker’s current rally lacks the volume of a short squeeze, so I firmly believe this rally is not a result of high short interest, but is instead buyers just buying the stock. If shorts throw in the towel, Fisker could squeeze a lot higher than it is today. To be clear, I’m not saying Fisker is the next short squeeze, but what I am saying is that 45M shares short is roughly seven days’ worth of normal volume, so it’s significant. I certainly also would not short Fisker at these levels for that reason.</p><p><blockquote>菲斯克目前的反弹缺乏轧空量，因此我坚信这次反弹并不是空头兴趣高的结果，而是买家只是购买该股票。如果空头认输，菲斯克的股价可能会比今天高得多。需要明确的是，我并不是说菲斯克是下一个轧空者，但我想说的是，4500万股空头大约相当于7天的正常交易量，因此意义重大。出于这个原因，我当然也不会在这些水平上做空菲斯克。</blockquote></p><p> In short, I do not believe Fisker is the next short squeeze candidate because squeezes usually occur when a stock is at or near a top, and thus most or all short sellers are underwater. Fisker isn't anywhere close to its former high, and given how tired the rally looks today, I see the odds of that occurring as low.</p><p><blockquote>简而言之，我不认为菲斯克是下一个轧空候选者，因为轧空通常发生在股票处于或接近顶部时，因此大多数或所有卖空者都处于水下。菲斯克远未接近之前的高点，考虑到今天的反弹看起来有多累，我认为发生这种情况的可能性很低。</blockquote></p><p></p><p> From a fundamental perspective, Fisker continues to make progress towards making production a reality of its Ocean SUV, as evidenced in itsQ1 report. The company ended the quarter with $985 million in cash, which is good enough for about 10 quarters at the current run rate; in Q1, the company spent $29 million on operating activities, and $66 million in capex. The company also said the majority of the Ocean has been sourced, which is improving cost visibility as prior questions have become answers.</p><p><blockquote>从基本面角度来看，菲斯克在实现Ocean SUV的生产方面继续取得进展，正如其第一季度报告所证明的那样。该公司本季度末拥有9.85亿美元现金，按照目前的运行速度，这足以维持约10个季度；第一季度，该公司的运营活动支出为2900万美元，资本支出为6600万美元。该公司还表示，大部分海洋已经采购完毕，这提高了成本可见性，因为之前的问题已经成为答案。</blockquote></p><p> I don’t think Fisker has unlimited runway in terms of cash, but it should have enough to get to production of the Ocean, which is still slated for late this year, or early next year. That’s very important because Fisker needs the cash to start rolling in fairly soon, or further capital raises will be necessary.</p><p><blockquote>我认为菲斯克在现金方面没有无限的跑道，但它应该有足够的资金来生产海洋，该项目仍定于今年年底或明年初。这非常重要，因为菲斯克需要现金尽快开始流入，否则就需要进一步融资。</blockquote></p><p> Fisker says it has 16k reservations for Oceans at this point, but as we know, reservations for new vehicles are very low cost for the consumer, and don’t represent an obligation to buy. Given this, I take them with a grain of salt. But on the plus side, Fisker has done essentially no advertising, and I’d be willing to bet the vast majority of Americans have no idea what Fisker is. That indicates that there may be some legs to the Ocean, but we’ll have to wait and see.</p><p><blockquote>Fisker表示，目前它有16,000辆Oceans预订，但正如我们所知，新车的预订对于消费者来说成本非常低，并且并不代表购买义务。有鉴于此，我对它们持保留态度。但从好的方面来说，菲斯克基本上没有做广告，我敢打赌绝大多数美国人不知道菲斯克是什么。这表明可能有一些腿到海洋，但我们必须拭目以待。</blockquote></p><p> Perhaps most importantly, Fisker has an ambitious plan to produce a sub-$30k EV, currently calledProject PEAR. The company has signed Foxconn to make the vehicle, which won’t be available for another two years or so. But it represents another step towards Fisker becoming more mainstream, and if the company can execute, it could grab big chunks of market share. I’ll caveat that producing sub-$30k EVs is no small task because the batteries are very expensive. This is why others have struggled to do the same thing, and I have no reason to think Fisker won’t struggle as well. However, if the Ocean is a success, and provides the cash to develop PEAR, Fisker could be off to the races. PEAR is just an idea at this point, so don’t get too excited, but Fisker certainly has grand plans.</p><p><blockquote>也许最重要的是，菲斯克有一个雄心勃勃的计划，生产一款售价低于3万美元的电动汽车，目前称为Project Pear。该公司已与富士康签约生产这款车，但这款车还需要两年左右的时间才能上市。但这代表着菲斯克向变得更加主流迈出了又一步，如果该公司能够执行，它可能会抢占大部分市场份额。我要警告的是，生产3万美元以下的电动汽车不是一项小任务，因为电池非常昂贵。这就是为什么其他人也在努力做同样的事情，我没有理由认为菲斯克不会同样努力。然而，如果Ocean取得成功，并提供资金来开发PEAR，菲斯克可能会参加比赛。PEAR目前只是一个想法，所以不要太兴奋，但菲斯克肯定有宏伟的计划。</blockquote></p><p> <b>Valuation remains mixed</b></p><p><blockquote><b>估值仍然好坏参半</b></blockquote></p><p> The tricky thing about valuing startups is that the targets – whether it is revenue or earnings – move all the time. In Fisker’s case, it is apparent that some targets were probably a bit optimistic, especially for revenue.</p><p><blockquote>对初创公司进行估值的棘手之处在于，目标——无论是收入还是盈利——一直在变化。就菲斯克而言，显然有些目标可能有点乐观，尤其是在收入方面。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/d52fe37a0a60e26d5c3aba548bd4b0b0\" tg-width=\"640\" tg-height=\"166\"><span>Source:Seeking Alpha</span></p><p><blockquote><p class=\"t-img-caption\"><span>资料来源：寻求阿尔法</span></p></blockquote></p><p> Estimates for the out years have come up slightly in the past month – likely due to analysts building PEAR into projections – but in the past six months, estimates are off by a third in some cases. You have to remember if you buy this stock that Fisker isn’t slated to receive<i>any</i>revenue until next year, and even then, progress will start slowly. But if Fisker does achieve $8+ billion in revenue by 2025, buying the stock today will have proven a prescient move. There are just so many steps between now and then that the ride will be extremely volatile to say the least.</p><p><blockquote>过去一个月，对未来几年的预测略有上升——可能是由于分析师将PEAR纳入预测——但在过去六个月中，在某些情况下，预测下降了三分之一。你必须记住，如果你购买了菲斯克不会收到的这只股票<i>任何</i>收入直到明年，即使到那时，进展也会缓慢开始。但如果菲斯克到2025年确实实现80多亿美元的收入，那么今天购买该股票将被证明是一个有先见之明的举动。从现在到那时有太多的步骤，至少可以说，旅程将会非常不稳定。</blockquote></p><p> That is illustrated nicely by EPS estimates.</p><p><blockquote>每股收益估计很好地说明了这一点。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/730bfe2971ecbf2c150c244c474bd7c7\" tg-width=\"640\" tg-height=\"285\"><span>Source:Seeking Alpha</span></p><p><blockquote><p class=\"t-img-caption\"><span>资料来源：寻求阿尔法</span></p></blockquote></p><p> EPS is almost certainly going to be negative for at least this year and next year, but if production ramps the way it should for Ocean, Fisker has an outside chance at hitting breakeven in 2023. If scale is achieved, we could see very strong EPS, with 2025 current at $3.72 per share, and 2026 at $4.95. If Ocean succeeds, and Fisker can produce PEAR in sufficient numbers, these estimates could become reality. But you can see the consternation among market participants in that a stock with $5 in EPS five years from now is trading for $18,<i>after</i>doubling in a month. In other words, the share price is pricing in the fact that these estimates are simply guesses at this point. Said another way, if there was some certainty around $5 in EPS in 2026, it would be reasonable to see a multiple of 10 or 12 on that number, or a share price of $50 to $60. We're at a small fraction of that, which is pricing in the massive uncertainty of the company achieving these results.</p><p><blockquote>几乎可以肯定，至少在今年和明年，每股收益将为负值，但如果Ocean的产量按照应有的方式增长，Fisker就有机会在2023年实现盈亏平衡。如果实现规模，我们可能会看到非常强劲的每股收益，2025年目前为每股3.72美元，2026年为每股4.95美元。如果Ocean成功，并且Fisker能够生产足够数量的PEAR，这些估计可能会成为现实。但你可以看到市场参与者的惊愕，因为一只五年后每股收益为5美元的股票现在的交易价格为18美元，<i>之后</i>一个月内翻倍。换句话说，股价反映了这样一个事实，即这些估计目前只是猜测。换句话说，如果2026年每股收益在5美元左右有一定的确定性，那么看到该数字的10或12倍，或者股价为50至60美元是合理的。我们只是其中的一小部分，这反映了公司实现这些结果的巨大不确定性。</blockquote></p><p> <b>Final thoughts</b></p><p><blockquote><b>最后的想法</b></blockquote></p><p> The bottom line on Fisker is that the company is so far from making any sort of meaningful revenue – and even further from profits – that it is mostly a momentum trade as a result. The stock has doubled in the past month, and I see cracks in the rally’s strength, so I think it is once again time to take profits and wait for a lower re-entry price.</p><p><blockquote>菲斯克的底线是，该公司远未获得任何有意义的收入，甚至更远未获得利润，因此它主要是一种动量交易。该股在过去一个月里翻了一番，我看到反弹的力度出现了裂缝，因此我认为是时候再次获利了结并等待更低的重新入场价格了。</blockquote></p><p> I think Fisker has the potential to be a winner in the long-term, but the path to get there is fraught with obstacles. I once again see potential and current price fairly balanced, and for that reason, I’m back to neutral on Fisker.</p><p><blockquote>我认为菲斯克有潜力成为长期赢家，但实现这一目标的道路充满了障碍。我再次看到潜在价格和当前价格相当平衡，因此，我对菲斯克恢复中立。</blockquote></p><p></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Is Fisker The Next Short Squeeze?<blockquote>菲斯克是下一个轧空者吗？</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nIs Fisker The Next Short Squeeze?<blockquote>菲斯克是下一个轧空者吗？</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">seekingalpha</strong><span class=\"h-time small\">2021-06-16 10:46</span>\n</p>\n</h4>\n</header>\n<article>\n<p><b>Summary</b></p><p><blockquote><b>总结</b></blockquote></p><p> <ul>  <li>FSR is up 72% since my bullish call just a month ago.</li>  <li>With that sort of move, caution is warranted on further gains.</li>  <li>New fundamental developments lay out the future path for Fisker.</li> </ul> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/e8cfc5757fb9bcd2dad4f529e916092c\" tg-width=\"768\" tg-height=\"512\"><span>jonathanfilskov-photography/iStock via Getty Images</span></p><p><blockquote><ul><li>自一个月前我看涨看涨期权以来，FSR已上涨72%。</li><li>有了这样的举措，进一步上涨需要谨慎。</li><li>新的基本发展为菲斯克规划了未来的道路。</li></ul><p class=\"t-img-caption\"><span>jonathanfilskov—摄影/iStock来自Getty Images</span></p></blockquote></p><p> The electric vehicle space has been, let’s say, volatile over the past year or so. OG&nbsp;<b>Tesla</b>(TSLA) continues to dwarf all other comers in terms of market cap, but there are numerous new competitors, many of which are so new, they don’t even have any revenue yet. One such example is the reincarnated&nbsp;<b>Fisker Inc.</b>(FSR), which is founder Henrik Fisker’s second go at making an electric automaker.</p><p><blockquote>可以说，电动汽车领域在过去一年左右的时间里一直不稳定。OG<b>特斯拉</b>(TSLA)在市值方面继续让所有其他竞争者相形见绌，但也有许多新的竞争对手，其中许多都是如此之新，他们甚至还没有任何收入。一个这样的例子就是转世<b>菲斯克公司。</b>(FSR)，这是创始人亨里克·菲斯克(Henrik Fisker)第二次尝试打造电动汽车制造商。</blockquote></p><p> I wrote apieceon Fisker about a month ago when the share price was $10.69, saying it was a great time to buy. Shares are 72% higher than that today – a<i>massive</i>move in the space of four weeks – but such is the nature of the game in electric vehicles. Up 72%, the big question is, do you continue to hold? In this case, I think the answer is “no”, but with some caveats.</p><p><blockquote>大约一个月前，当股价为10.69美元时，我在Fisker上写了一篇文章，说现在是买入的好时机。股价比今天高出72%-a<i>巨大的</i>在四个星期的时间内移动——但这就是电动汽车游戏的本质。涨72%，大问题是，你继续持有吗？在这种情况下，我认为答案是“不”，但有一些警告。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/0b7e34a03823eba6302e3194baa808ce\" tg-width=\"640\" tg-height=\"615\"><span>Source: StockCharts</span></p><p><blockquote><p class=\"t-img-caption\"><span>资料来源：股票图表</span></p></blockquote></p><p> First, let’s take a look at the chart, which highlights just how volatile this thing really is. Prior support in the low-$14s was lost during the last downturn, and the stock eventually bottomed at $9.61. Since then, shares have<i>doubled</i>, and we’ve seen a complete reset in terms of sentiment for Fisker. One thing you must understand is that Fisker and other zero-revenue EV makers trade on momentum and sentiment rather than fundamentals, so you must be nimble.</p><p><blockquote>首先，让我们看一下图表，它强调了这件事的波动性。在上次低迷期间失去了之前14美元低点的支撑，该股最终跌至9.61美元。此后，股票<i>加倍</i>，我们已经看到菲斯克的情绪完全重置。你必须明白的一件事是，菲斯克和其他零收入电动汽车制造商根据势头和情绪而不是基本面进行交易，所以你必须灵活。</blockquote></p><p> I would look for that low-$14 area to hold as support on the next pullback, but I’ll also note that it isn’t all that strong, having failed miserably last time there was a selloff. But if the stock is going to bounce, that will likely be the area it will happen.</p><p><blockquote>我会寻找14美元的低点区域作为下一次回调的支撑，但我也会注意到，它并没有那么强，上次抛售时惨遭失败。但如果股票要反弹，那很可能就是反弹的区域。</blockquote></p><p> I’ll also note the PPO is very overbought, and is very close to the same levels where prior rallies have lost steam and eventually rolled over. That means the odds of a further rally from here are greatly diminishing, as the bulls have made a Herculean push already, and there are signs the push is ending, at least temporarily.</p><p><blockquote>我还会注意到PPO非常超买，非常接近之前反弹失去动力并最终逆转的水平。这意味着从这里进一步反弹的可能性大大降低，因为多头已经做出了巨大的推动，而且有迹象表明这种推动正在结束，至少是暂时的。</blockquote></p><p> The 14-day RSI is showing similar behavior, as it is rolling over after reaching extreme overbought conditions. The point of all of this is that this stock has doubled in the space of a month, and the rally looks tired. I don’t see a reasonable path meaningfully higher here, but in the EV space, anything can happen. But the bottom line is that the rally looks tired to me, and I think the most prudent course of action is to take profits and wait for a lower re-entry.</p><p><blockquote>14天RSI也表现出类似的行为，因为它在达到极端超买条件后正在滚动。所有这一切的要点是，这只股票在一个月内翻了一番，而且涨势看起来很累。我在这里看不到有意义的更高的合理路径，但在电动汽车领域，任何事情都可能发生。但最重要的是，对我来说，反弹看起来很累，我认为最谨慎的做法是获利了结并等待更低的重新入场。</blockquote></p><p> <b>New developments</b></p><p><blockquote><b>新发展</b></blockquote></p><p> There have been some interesting developments since my last update on Fisker, and ones that have the potential to drive the share price over time.</p><p><blockquote>自从我上次更新菲斯克以来，出现了一些有趣的发展，随着时间的推移，这些发展有可能推动股价上涨。</blockquote></p><p> First up, short interest in Fisker is soaring, and after the numerous highly-shorted stocks we’ve seen go to the moon this year, that’s worth noting. Below is Fisker’s short interest for reference.</p><p><blockquote>首先，对菲斯克的空头兴趣正在飙升，在我们今年看到众多被高度做空的股票登上月球之后，这一点值得注意。以下是菲斯克的空头权益，供参考。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/fd732eb0644d9370ff55d207057d6485\" tg-width=\"640\" tg-height=\"364\"><span>Source: YCharts</span></p><p><blockquote><p class=\"t-img-caption\"><span>资料来源：YCharts</span></p></blockquote></p><p> Short interest has roughly quadrupled since February, and is rising all the time. The kinds of rallies that we’ve seen in Fisker can cause short squeezes because shorts on the wrong side of a parabolic rally can often panic buy to cover their shorts, leading to a short squeeze.</p><p><blockquote>自二月份以来，空头兴趣大约翻了两番，并且一直在上升。我们在菲斯克看到的这种反弹可能会导致空头挤压，因为抛物线反弹错误一侧的空头通常会恐慌性买入以回补空头，从而导致空头挤压。</blockquote></p><p> Fisker’s current rally lacks the volume of a short squeeze, so I firmly believe this rally is not a result of high short interest, but is instead buyers just buying the stock. If shorts throw in the towel, Fisker could squeeze a lot higher than it is today. To be clear, I’m not saying Fisker is the next short squeeze, but what I am saying is that 45M shares short is roughly seven days’ worth of normal volume, so it’s significant. I certainly also would not short Fisker at these levels for that reason.</p><p><blockquote>菲斯克目前的反弹缺乏轧空量，因此我坚信这次反弹并不是空头兴趣高的结果，而是买家只是购买该股票。如果空头认输，菲斯克的股价可能会比今天高得多。需要明确的是，我并不是说菲斯克是下一个轧空者，但我想说的是，4500万股空头大约相当于7天的正常交易量，因此意义重大。出于这个原因，我当然也不会在这些水平上做空菲斯克。</blockquote></p><p> In short, I do not believe Fisker is the next short squeeze candidate because squeezes usually occur when a stock is at or near a top, and thus most or all short sellers are underwater. Fisker isn't anywhere close to its former high, and given how tired the rally looks today, I see the odds of that occurring as low.</p><p><blockquote>简而言之，我不认为菲斯克是下一个轧空候选者，因为轧空通常发生在股票处于或接近顶部时，因此大多数或所有卖空者都处于水下。菲斯克远未接近之前的高点，考虑到今天的反弹看起来有多累，我认为发生这种情况的可能性很低。</blockquote></p><p></p><p> From a fundamental perspective, Fisker continues to make progress towards making production a reality of its Ocean SUV, as evidenced in itsQ1 report. The company ended the quarter with $985 million in cash, which is good enough for about 10 quarters at the current run rate; in Q1, the company spent $29 million on operating activities, and $66 million in capex. The company also said the majority of the Ocean has been sourced, which is improving cost visibility as prior questions have become answers.</p><p><blockquote>从基本面角度来看，菲斯克在实现Ocean SUV的生产方面继续取得进展，正如其第一季度报告所证明的那样。该公司本季度末拥有9.85亿美元现金，按照目前的运行速度，这足以维持约10个季度；第一季度，该公司的运营活动支出为2900万美元，资本支出为6600万美元。该公司还表示，大部分海洋已经采购完毕，这提高了成本可见性，因为之前的问题已经成为答案。</blockquote></p><p> I don’t think Fisker has unlimited runway in terms of cash, but it should have enough to get to production of the Ocean, which is still slated for late this year, or early next year. That’s very important because Fisker needs the cash to start rolling in fairly soon, or further capital raises will be necessary.</p><p><blockquote>我认为菲斯克在现金方面没有无限的跑道，但它应该有足够的资金来生产海洋，该项目仍定于今年年底或明年初。这非常重要，因为菲斯克需要现金尽快开始流入，否则就需要进一步融资。</blockquote></p><p> Fisker says it has 16k reservations for Oceans at this point, but as we know, reservations for new vehicles are very low cost for the consumer, and don’t represent an obligation to buy. Given this, I take them with a grain of salt. But on the plus side, Fisker has done essentially no advertising, and I’d be willing to bet the vast majority of Americans have no idea what Fisker is. That indicates that there may be some legs to the Ocean, but we’ll have to wait and see.</p><p><blockquote>Fisker表示，目前它有16,000辆Oceans预订，但正如我们所知，新车的预订对于消费者来说成本非常低，并且并不代表购买义务。有鉴于此，我对它们持保留态度。但从好的方面来说，菲斯克基本上没有做广告，我敢打赌绝大多数美国人不知道菲斯克是什么。这表明可能有一些腿到海洋，但我们必须拭目以待。</blockquote></p><p> Perhaps most importantly, Fisker has an ambitious plan to produce a sub-$30k EV, currently calledProject PEAR. The company has signed Foxconn to make the vehicle, which won’t be available for another two years or so. But it represents another step towards Fisker becoming more mainstream, and if the company can execute, it could grab big chunks of market share. I’ll caveat that producing sub-$30k EVs is no small task because the batteries are very expensive. This is why others have struggled to do the same thing, and I have no reason to think Fisker won’t struggle as well. However, if the Ocean is a success, and provides the cash to develop PEAR, Fisker could be off to the races. PEAR is just an idea at this point, so don’t get too excited, but Fisker certainly has grand plans.</p><p><blockquote>也许最重要的是，菲斯克有一个雄心勃勃的计划，生产一款售价低于3万美元的电动汽车，目前称为Project Pear。该公司已与富士康签约生产这款车，但这款车还需要两年左右的时间才能上市。但这代表着菲斯克向变得更加主流迈出了又一步，如果该公司能够执行，它可能会抢占大部分市场份额。我要警告的是，生产3万美元以下的电动汽车不是一项小任务，因为电池非常昂贵。这就是为什么其他人也在努力做同样的事情，我没有理由认为菲斯克不会同样努力。然而，如果Ocean取得成功，并提供资金来开发PEAR，菲斯克可能会参加比赛。PEAR目前只是一个想法，所以不要太兴奋，但菲斯克肯定有宏伟的计划。</blockquote></p><p> <b>Valuation remains mixed</b></p><p><blockquote><b>估值仍然好坏参半</b></blockquote></p><p> The tricky thing about valuing startups is that the targets – whether it is revenue or earnings – move all the time. In Fisker’s case, it is apparent that some targets were probably a bit optimistic, especially for revenue.</p><p><blockquote>对初创公司进行估值的棘手之处在于，目标——无论是收入还是盈利——一直在变化。就菲斯克而言，显然有些目标可能有点乐观，尤其是在收入方面。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/d52fe37a0a60e26d5c3aba548bd4b0b0\" tg-width=\"640\" tg-height=\"166\"><span>Source:Seeking Alpha</span></p><p><blockquote><p class=\"t-img-caption\"><span>资料来源：寻求阿尔法</span></p></blockquote></p><p> Estimates for the out years have come up slightly in the past month – likely due to analysts building PEAR into projections – but in the past six months, estimates are off by a third in some cases. You have to remember if you buy this stock that Fisker isn’t slated to receive<i>any</i>revenue until next year, and even then, progress will start slowly. But if Fisker does achieve $8+ billion in revenue by 2025, buying the stock today will have proven a prescient move. There are just so many steps between now and then that the ride will be extremely volatile to say the least.</p><p><blockquote>过去一个月，对未来几年的预测略有上升——可能是由于分析师将PEAR纳入预测——但在过去六个月中，在某些情况下，预测下降了三分之一。你必须记住，如果你购买了菲斯克不会收到的这只股票<i>任何</i>收入直到明年，即使到那时，进展也会缓慢开始。但如果菲斯克到2025年确实实现80多亿美元的收入，那么今天购买该股票将被证明是一个有先见之明的举动。从现在到那时有太多的步骤，至少可以说，旅程将会非常不稳定。</blockquote></p><p> That is illustrated nicely by EPS estimates.</p><p><blockquote>每股收益估计很好地说明了这一点。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/730bfe2971ecbf2c150c244c474bd7c7\" tg-width=\"640\" tg-height=\"285\"><span>Source:Seeking Alpha</span></p><p><blockquote><p class=\"t-img-caption\"><span>资料来源：寻求阿尔法</span></p></blockquote></p><p> EPS is almost certainly going to be negative for at least this year and next year, but if production ramps the way it should for Ocean, Fisker has an outside chance at hitting breakeven in 2023. If scale is achieved, we could see very strong EPS, with 2025 current at $3.72 per share, and 2026 at $4.95. If Ocean succeeds, and Fisker can produce PEAR in sufficient numbers, these estimates could become reality. But you can see the consternation among market participants in that a stock with $5 in EPS five years from now is trading for $18,<i>after</i>doubling in a month. In other words, the share price is pricing in the fact that these estimates are simply guesses at this point. Said another way, if there was some certainty around $5 in EPS in 2026, it would be reasonable to see a multiple of 10 or 12 on that number, or a share price of $50 to $60. We're at a small fraction of that, which is pricing in the massive uncertainty of the company achieving these results.</p><p><blockquote>几乎可以肯定，至少在今年和明年，每股收益将为负值，但如果Ocean的产量按照应有的方式增长，Fisker就有机会在2023年实现盈亏平衡。如果实现规模，我们可能会看到非常强劲的每股收益，2025年目前为每股3.72美元，2026年为每股4.95美元。如果Ocean成功，并且Fisker能够生产足够数量的PEAR，这些估计可能会成为现实。但你可以看到市场参与者的惊愕，因为一只五年后每股收益为5美元的股票现在的交易价格为18美元，<i>之后</i>一个月内翻倍。换句话说，股价反映了这样一个事实，即这些估计目前只是猜测。换句话说，如果2026年每股收益在5美元左右有一定的确定性，那么看到该数字的10或12倍，或者股价为50至60美元是合理的。我们只是其中的一小部分，这反映了公司实现这些结果的巨大不确定性。</blockquote></p><p> <b>Final thoughts</b></p><p><blockquote><b>最后的想法</b></blockquote></p><p> The bottom line on Fisker is that the company is so far from making any sort of meaningful revenue – and even further from profits – that it is mostly a momentum trade as a result. The stock has doubled in the past month, and I see cracks in the rally’s strength, so I think it is once again time to take profits and wait for a lower re-entry price.</p><p><blockquote>菲斯克的底线是，该公司远未获得任何有意义的收入，甚至更远未获得利润，因此它主要是一种动量交易。该股在过去一个月里翻了一番，我看到反弹的力度出现了裂缝，因此我认为是时候再次获利了结并等待更低的重新入场价格了。</blockquote></p><p> I think Fisker has the potential to be a winner in the long-term, but the path to get there is fraught with obstacles. I once again see potential and current price fairly balanced, and for that reason, I’m back to neutral on Fisker.</p><p><blockquote>我认为菲斯克有潜力成为长期赢家，但实现这一目标的道路充满了障碍。我再次看到潜在价格和当前价格相当平衡，因此，我对菲斯克恢复中立。</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源：<a href=\"https://seekingalpha.com/article/4434973-is-fisker-the-next-short-squeeze\">seekingalpha</a></p>\n<p>为提升您的阅读体验，我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"FSR":"菲斯克"},"source_url":"https://seekingalpha.com/article/4434973-is-fisker-the-next-short-squeeze","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1141264092","content_text":"Summary\n\nFSR is up 72% since my bullish call just a month ago.\nWith that sort of move, caution is warranted on further gains.\nNew fundamental developments lay out the future path for Fisker.\n\njonathanfilskov-photography/iStock via Getty Images\nThe electric vehicle space has been, let’s say, volatile over the past year or so. OG Tesla(TSLA) continues to dwarf all other comers in terms of market cap, but there are numerous new competitors, many of which are so new, they don’t even have any revenue yet. One such example is the reincarnated Fisker Inc.(FSR), which is founder Henrik Fisker’s second go at making an electric automaker.\nI wrote apieceon Fisker about a month ago when the share price was $10.69, saying it was a great time to buy. Shares are 72% higher than that today – amassivemove in the space of four weeks – but such is the nature of the game in electric vehicles. Up 72%, the big question is, do you continue to hold? In this case, I think the answer is “no”, but with some caveats.\nSource: StockCharts\nFirst, let’s take a look at the chart, which highlights just how volatile this thing really is. Prior support in the low-$14s was lost during the last downturn, and the stock eventually bottomed at $9.61. Since then, shares havedoubled, and we’ve seen a complete reset in terms of sentiment for Fisker. One thing you must understand is that Fisker and other zero-revenue EV makers trade on momentum and sentiment rather than fundamentals, so you must be nimble.\nI would look for that low-$14 area to hold as support on the next pullback, but I’ll also note that it isn’t all that strong, having failed miserably last time there was a selloff. But if the stock is going to bounce, that will likely be the area it will happen.\nI’ll also note the PPO is very overbought, and is very close to the same levels where prior rallies have lost steam and eventually rolled over. That means the odds of a further rally from here are greatly diminishing, as the bulls have made a Herculean push already, and there are signs the push is ending, at least temporarily.\nThe 14-day RSI is showing similar behavior, as it is rolling over after reaching extreme overbought conditions. The point of all of this is that this stock has doubled in the space of a month, and the rally looks tired. I don’t see a reasonable path meaningfully higher here, but in the EV space, anything can happen. But the bottom line is that the rally looks tired to me, and I think the most prudent course of action is to take profits and wait for a lower re-entry.\nNew developments\nThere have been some interesting developments since my last update on Fisker, and ones that have the potential to drive the share price over time.\nFirst up, short interest in Fisker is soaring, and after the numerous highly-shorted stocks we’ve seen go to the moon this year, that’s worth noting. Below is Fisker’s short interest for reference.\nSource: YCharts\nShort interest has roughly quadrupled since February, and is rising all the time. The kinds of rallies that we’ve seen in Fisker can cause short squeezes because shorts on the wrong side of a parabolic rally can often panic buy to cover their shorts, leading to a short squeeze.\nFisker’s current rally lacks the volume of a short squeeze, so I firmly believe this rally is not a result of high short interest, but is instead buyers just buying the stock. If shorts throw in the towel, Fisker could squeeze a lot higher than it is today. To be clear, I’m not saying Fisker is the next short squeeze, but what I am saying is that 45M shares short is roughly seven days’ worth of normal volume, so it’s significant. I certainly also would not short Fisker at these levels for that reason.\nIn short, I do not believe Fisker is the next short squeeze candidate because squeezes usually occur when a stock is at or near a top, and thus most or all short sellers are underwater. Fisker isn't anywhere close to its former high, and given how tired the rally looks today, I see the odds of that occurring as low.\nFrom a fundamental perspective, Fisker continues to make progress towards making production a reality of its Ocean SUV, as evidenced in itsQ1 report. The company ended the quarter with $985 million in cash, which is good enough for about 10 quarters at the current run rate; in Q1, the company spent $29 million on operating activities, and $66 million in capex. The company also said the majority of the Ocean has been sourced, which is improving cost visibility as prior questions have become answers.\nI don’t think Fisker has unlimited runway in terms of cash, but it should have enough to get to production of the Ocean, which is still slated for late this year, or early next year. That’s very important because Fisker needs the cash to start rolling in fairly soon, or further capital raises will be necessary.\nFisker says it has 16k reservations for Oceans at this point, but as we know, reservations for new vehicles are very low cost for the consumer, and don’t represent an obligation to buy. Given this, I take them with a grain of salt. But on the plus side, Fisker has done essentially no advertising, and I’d be willing to bet the vast majority of Americans have no idea what Fisker is. That indicates that there may be some legs to the Ocean, but we’ll have to wait and see.\nPerhaps most importantly, Fisker has an ambitious plan to produce a sub-$30k EV, currently calledProject PEAR. The company has signed Foxconn to make the vehicle, which won’t be available for another two years or so. But it represents another step towards Fisker becoming more mainstream, and if the company can execute, it could grab big chunks of market share. I’ll caveat that producing sub-$30k EVs is no small task because the batteries are very expensive. This is why others have struggled to do the same thing, and I have no reason to think Fisker won’t struggle as well. However, if the Ocean is a success, and provides the cash to develop PEAR, Fisker could be off to the races. PEAR is just an idea at this point, so don’t get too excited, but Fisker certainly has grand plans.\nValuation remains mixed\nThe tricky thing about valuing startups is that the targets – whether it is revenue or earnings – move all the time. In Fisker’s case, it is apparent that some targets were probably a bit optimistic, especially for revenue.\nSource:Seeking Alpha\nEstimates for the out years have come up slightly in the past month – likely due to analysts building PEAR into projections – but in the past six months, estimates are off by a third in some cases. You have to remember if you buy this stock that Fisker isn’t slated to receiveanyrevenue until next year, and even then, progress will start slowly. But if Fisker does achieve $8+ billion in revenue by 2025, buying the stock today will have proven a prescient move. There are just so many steps between now and then that the ride will be extremely volatile to say the least.\nThat is illustrated nicely by EPS estimates.\nSource:Seeking Alpha\nEPS is almost certainly going to be negative for at least this year and next year, but if production ramps the way it should for Ocean, Fisker has an outside chance at hitting breakeven in 2023. If scale is achieved, we could see very strong EPS, with 2025 current at $3.72 per share, and 2026 at $4.95. If Ocean succeeds, and Fisker can produce PEAR in sufficient numbers, these estimates could become reality. But you can see the consternation among market participants in that a stock with $5 in EPS five years from now is trading for $18,afterdoubling in a month. In other words, the share price is pricing in the fact that these estimates are simply guesses at this point. Said another way, if there was some certainty around $5 in EPS in 2026, it would be reasonable to see a multiple of 10 or 12 on that number, or a share price of $50 to $60. We're at a small fraction of that, which is pricing in the massive uncertainty of the company achieving these results.\nFinal thoughts\nThe bottom line on Fisker is that the company is so far from making any sort of meaningful revenue – and even further from profits – that it is mostly a momentum trade as a result. The stock has doubled in the past month, and I see cracks in the rally’s strength, so I think it is once again time to take profits and wait for a lower re-entry price.\nI think Fisker has the potential to be a winner in the long-term, but the path to get there is fraught with obstacles. I once again see potential and current price fairly balanced, and for that reason, I’m back to neutral on Fisker.","news_type":1,"symbols_score_info":{"FSR":0.9}},"isVote":1,"tweetType":1,"viewCount":1664,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":169111568,"gmtCreate":1623821215754,"gmtModify":1634027559469,"author":{"id":"3582140048100486","authorId":"3582140048100486","name":"cuppa","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3582140048100486","idStr":"3582140048100486"},"themes":[],"htmlText":"Wow","listText":"Wow","text":"Wow","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/169111568","repostId":"1137428482","repostType":4,"repost":{"id":"1137428482","kind":"news","pubTimestamp":1623815725,"share":"https://www.laohu8.com/m/news/1137428482?lang=zh_CN&edition=full","pubTime":"2021-06-16 11:55","market":"us","language":"en","title":"2 Reasons Netflix Will Win Its Merchandising Gambit<blockquote>Netflix赢得营销策略的2个原因</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1137428482","media":"Motley Fool","summary":"The leading premium streaming video service has an online store. It's bigger than you think.","content":"<p>It's easy to be skeptical about last week's launch of&nbsp;<b>Netflix</b>'s(NASDAQ:NFLX)&nbsp;online merch store. The new platform -- available via&nbsp;Netflix.shop-- is limited to selling T-shirts and hoodies themed to its<i>Yasuke</i>and<i>Eden</i>anime. It's just designer streetwear right now, and it's not cheap. T-shirts range in price from $30 to $45. Hypland's Yasuke hoodie is going to set you back a beefy $82, or nearly half a year of a Netflix subscription.</p><p><blockquote>人们很容易对上周推出的<b>Netflix</b>（纳斯达克：NFLX）在线merch商店。这个新平台可通过Netflix.shop购买，仅限于销售以其品牌为主题的T恤和帽衫<i>安介</i>和<i>伊甸园</i>动漫。现在只是设计师的街头服饰，而且不便宜。T恤的价格从30美元到45美元不等。Hypland的Yasuke连帽衫将花费你高达82美元，相当于网飞订阅近半年的费用。</blockquote></p><p> However, you may want to think twice before you dismiss the leading premium video service's chances here. There are some good reasons to bet on Netflix's latest move. Let's check them out.</p><p><blockquote>然而，在你放弃领先的优质视频服务的机会之前，你可能要三思。有一些充分的理由押注Netflix的最新举措。我们去看看。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/434a5606f0aa105dc2200617936db7bd\" tg-width=\"2000\" tg-height=\"1333\"><span>IMAGE SOURCE: GETTY IMAGES.</span></p><p><blockquote><p class=\"t-img-caption\"><span>图片来源：盖蒂图片社。</span></p></blockquote></p><p> <b>1. Netflix is just getting started</b></p><p><blockquote><b>1.Netflix才刚刚起步</b></blockquote></p><p> This is obviously just the opening act of Netflix.shop. You can get third-party -- admittedly unlicensed -- shirts for a lot less elsewhere. It will be harder to duplicate the<i>Yasuke</i>and<i>Eden</i>action figures that Netflix is promising will roll out later this month.</p><p><blockquote>这显然只是Netflix.shop的开场表演。你可以在其他地方以更低的价格买到第三方的——不可否认的——衬衫。将更难复制<i>安介</i>和<i>伊甸园</i>网飞承诺的活动人偶将于本月晚些时候推出。</blockquote></p><p> Limited-edition apparel and decor inspired by<i>Lupin</i>-- with the second season just dropping into your Netflix queue -- will hit the digital storefront this month. Last week's launch also teased upcoming exclusive<i>Stranger Things</i>and<i>The Witcher</i>product lines. Reports also have Netflix working on a<i>Bridgerton</i>clothing line alongside live events. And Fans of<i>La Casa de Papel</i>-- aka<i>Money Heist</i>-- should be on the lookout for proprietary merch.</p><p><blockquote>限量版服装和装饰灵感来自<i>鲁邦</i>——第二季刚刚进入Netflix队列——将于本月登陆数字店面。上周的发布还预告了即将推出的独家<i>奇怪的事情</i>和<i>巫师</i>产品线。有报道称Netflix正在开发一款<i>布里奇顿</i>现场活动旁边的服装系列。和粉丝<i>纸屋</i>——阿卡<i>金钱抢劫</i>--应该留意专有商品。</blockquote></p><p> Don't judge Netflix's new foray into the e-tail of physical merch based on what you see on today's landing page. The store will get bigger, and you'll get there once they roll around to paddling a new revenue stream based on one of your favorite shows.</p><p><blockquote>不要根据你在今天的登陆页面上看到的来判断网飞对实体商品电子零售的新尝试。商店会变得更大，一旦他们根据你最喜欢的节目之一获得新的收入来源，你就会到达那里。</blockquote></p><p> <b>2. Never underestimate the Netflix audience</b></p><p><blockquote><b>2.永远不要低估Netflix的观众</b></blockquote></p><p> It's not smart to bet against Netflix. It doesn't make a move unless it has thoroughly thought things through. How many times were we asking Netflix to rent video games by mail during its red envelope days? How many analysts have wondered about the money that Netflix could rake in it if sold ads on top of its streams in this era of rising connected-TV rates?</p><p><blockquote>做空Netflix是不明智的。除非它把事情想透了，否则它不会采取行动。在网飞红包的日子里，我们有多少次通过邮件要求它租电子游戏？有多少分析师想知道，在这个联网电视费率不断上涨的时代，如果Netflix在其流媒体上销售广告，它能赚多少钱？</blockquote></p><p> Netflix is way smarter than me. It may also be smarter than you when it comes to how it runs its business. Bloomberg is reporting that Netflix is in the process of hiring heads of consumer products, podcasts, and video game businesses that don't currently exist. If they see the light of day -- as we're seeing with consumer product -- it's because the company knows what it's doing.</p><p><blockquote>网飞比我聪明多了。在如何经营业务方面，它也可能比你更聪明。彭博社报道称，Netflix正在招聘目前尚不存在的消费产品、播客和视频游戏业务的负责人。如果他们看到了曙光——就像我们在消费品上看到的那样——那是因为公司知道自己在做什么。</blockquote></p><p> Netflix had&nbsp;207.6 million subscribersat the end of March, and we're talking about entire families here. The reach and breadth is larger than the account base. It's a captive audience spending hours a day getting lost in Netflix's growing digital catalog of content.</p><p><blockquote>截至3月底，Netflix拥有2.076亿用户，我们在这里谈论的是整个家庭。触角和广度大于账户基数。这是一群被俘虏的观众，他们每天花几个小时迷失在网飞不断增长的数字内容目录中。</blockquote></p><p> Folks trust Netflix to get it right. They stick around, even if it means prices keep moving higher. Netflix has increased its monthly rates in the U.S.five times over the last seven years, and the sub count is always higher by the time the next hike rolls around.</p><p><blockquote>人们相信网飞会把事情做好。他们会留下来，即使这意味着价格继续走高。在过去的七年里，Netflix在美国提高了五次月费率，而在下一次加息到来时，子计数总是更高。</blockquote></p><p> Netflix is a&nbsp;media stock. It's not a surprise that traditional media behemoths are generating significant sums of incremental revenue through vibrant consumer product sales. Why wouldn't Netflix -- a company that's been collecting gobs of data on your viewing habits for years -- be as good at nailing what you'll want to buy next as it is at knowing what you want to view next? We may never see a theme park, though I would be the first in line through the turnstiles of Netflixlandia to ride the<i>Ozark</i>roller coaster or experience the<i>Stranger Things</i>dark ride. Selling unique merch to an engaged audience will be a lot easier, and unlike that<i>Ozark</i>coaster there are no height requirements or seat restraints to keep you from making the most of the consumer products ride.</p><p><blockquote>Netflix是一只媒体股票。传统媒体巨头通过充满活力的消费品销售创造了大量增量收入，这并不奇怪。为什么Netflix——一家多年来一直在收集大量关于你观看习惯的数据的公司——不能像知道你下一步想看什么一样擅长确定你下一步想买什么呢？我们可能永远不会看到主题公园，尽管我会是第一个通过Netflixlandia十字转门排队乘坐主题公园的人<i>欧扎克</i>过山车或体验<i>奇怪的事情</i>黑暗之旅。向积极参与的受众销售独特的商品会容易得多，与此不同<i>欧扎克</i>过山车没有高度要求或座位限制来阻止你充分利用消费品。</blockquote></p><p></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>2 Reasons Netflix Will Win Its Merchandising Gambit<blockquote>Netflix赢得营销策略的2个原因</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n2 Reasons Netflix Will Win Its Merchandising Gambit<blockquote>Netflix赢得营销策略的2个原因</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">Motley Fool</strong><span class=\"h-time small\">2021-06-16 11:55</span>\n</p>\n</h4>\n</header>\n<article>\n<p>It's easy to be skeptical about last week's launch of&nbsp;<b>Netflix</b>'s(NASDAQ:NFLX)&nbsp;online merch store. The new platform -- available via&nbsp;Netflix.shop-- is limited to selling T-shirts and hoodies themed to its<i>Yasuke</i>and<i>Eden</i>anime. It's just designer streetwear right now, and it's not cheap. T-shirts range in price from $30 to $45. Hypland's Yasuke hoodie is going to set you back a beefy $82, or nearly half a year of a Netflix subscription.</p><p><blockquote>人们很容易对上周推出的<b>Netflix</b>（纳斯达克：NFLX）在线merch商店。这个新平台可通过Netflix.shop购买，仅限于销售以其品牌为主题的T恤和帽衫<i>安介</i>和<i>伊甸园</i>动漫。现在只是设计师的街头服饰，而且不便宜。T恤的价格从30美元到45美元不等。Hypland的Yasuke连帽衫将花费你高达82美元，相当于网飞订阅近半年的费用。</blockquote></p><p> However, you may want to think twice before you dismiss the leading premium video service's chances here. There are some good reasons to bet on Netflix's latest move. Let's check them out.</p><p><blockquote>然而，在你放弃领先的优质视频服务的机会之前，你可能要三思。有一些充分的理由押注Netflix的最新举措。我们去看看。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/434a5606f0aa105dc2200617936db7bd\" tg-width=\"2000\" tg-height=\"1333\"><span>IMAGE SOURCE: GETTY IMAGES.</span></p><p><blockquote><p class=\"t-img-caption\"><span>图片来源：盖蒂图片社。</span></p></blockquote></p><p> <b>1. Netflix is just getting started</b></p><p><blockquote><b>1.Netflix才刚刚起步</b></blockquote></p><p> This is obviously just the opening act of Netflix.shop. You can get third-party -- admittedly unlicensed -- shirts for a lot less elsewhere. It will be harder to duplicate the<i>Yasuke</i>and<i>Eden</i>action figures that Netflix is promising will roll out later this month.</p><p><blockquote>这显然只是Netflix.shop的开场表演。你可以在其他地方以更低的价格买到第三方的——不可否认的——衬衫。将更难复制<i>安介</i>和<i>伊甸园</i>网飞承诺的活动人偶将于本月晚些时候推出。</blockquote></p><p> Limited-edition apparel and decor inspired by<i>Lupin</i>-- with the second season just dropping into your Netflix queue -- will hit the digital storefront this month. Last week's launch also teased upcoming exclusive<i>Stranger Things</i>and<i>The Witcher</i>product lines. Reports also have Netflix working on a<i>Bridgerton</i>clothing line alongside live events. And Fans of<i>La Casa de Papel</i>-- aka<i>Money Heist</i>-- should be on the lookout for proprietary merch.</p><p><blockquote>限量版服装和装饰灵感来自<i>鲁邦</i>——第二季刚刚进入Netflix队列——将于本月登陆数字店面。上周的发布还预告了即将推出的独家<i>奇怪的事情</i>和<i>巫师</i>产品线。有报道称Netflix正在开发一款<i>布里奇顿</i>现场活动旁边的服装系列。和粉丝<i>纸屋</i>——阿卡<i>金钱抢劫</i>--应该留意专有商品。</blockquote></p><p> Don't judge Netflix's new foray into the e-tail of physical merch based on what you see on today's landing page. The store will get bigger, and you'll get there once they roll around to paddling a new revenue stream based on one of your favorite shows.</p><p><blockquote>不要根据你在今天的登陆页面上看到的来判断网飞对实体商品电子零售的新尝试。商店会变得更大，一旦他们根据你最喜欢的节目之一获得新的收入来源，你就会到达那里。</blockquote></p><p> <b>2. Never underestimate the Netflix audience</b></p><p><blockquote><b>2.永远不要低估Netflix的观众</b></blockquote></p><p> It's not smart to bet against Netflix. It doesn't make a move unless it has thoroughly thought things through. How many times were we asking Netflix to rent video games by mail during its red envelope days? How many analysts have wondered about the money that Netflix could rake in it if sold ads on top of its streams in this era of rising connected-TV rates?</p><p><blockquote>做空Netflix是不明智的。除非它把事情想透了，否则它不会采取行动。在网飞红包的日子里，我们有多少次通过邮件要求它租电子游戏？有多少分析师想知道，在这个联网电视费率不断上涨的时代，如果Netflix在其流媒体上销售广告，它能赚多少钱？</blockquote></p><p> Netflix is way smarter than me. It may also be smarter than you when it comes to how it runs its business. Bloomberg is reporting that Netflix is in the process of hiring heads of consumer products, podcasts, and video game businesses that don't currently exist. If they see the light of day -- as we're seeing with consumer product -- it's because the company knows what it's doing.</p><p><blockquote>网飞比我聪明多了。在如何经营业务方面，它也可能比你更聪明。彭博社报道称，Netflix正在招聘目前尚不存在的消费产品、播客和视频游戏业务的负责人。如果他们看到了曙光——就像我们在消费品上看到的那样——那是因为公司知道自己在做什么。</blockquote></p><p> Netflix had&nbsp;207.6 million subscribersat the end of March, and we're talking about entire families here. The reach and breadth is larger than the account base. It's a captive audience spending hours a day getting lost in Netflix's growing digital catalog of content.</p><p><blockquote>截至3月底，Netflix拥有2.076亿用户，我们在这里谈论的是整个家庭。触角和广度大于账户基数。这是一群被俘虏的观众，他们每天花几个小时迷失在网飞不断增长的数字内容目录中。</blockquote></p><p> Folks trust Netflix to get it right. They stick around, even if it means prices keep moving higher. Netflix has increased its monthly rates in the U.S.five times over the last seven years, and the sub count is always higher by the time the next hike rolls around.</p><p><blockquote>人们相信网飞会把事情做好。他们会留下来，即使这意味着价格继续走高。在过去的七年里，Netflix在美国提高了五次月费率，而在下一次加息到来时，子计数总是更高。</blockquote></p><p> Netflix is a&nbsp;media stock. It's not a surprise that traditional media behemoths are generating significant sums of incremental revenue through vibrant consumer product sales. Why wouldn't Netflix -- a company that's been collecting gobs of data on your viewing habits for years -- be as good at nailing what you'll want to buy next as it is at knowing what you want to view next? We may never see a theme park, though I would be the first in line through the turnstiles of Netflixlandia to ride the<i>Ozark</i>roller coaster or experience the<i>Stranger Things</i>dark ride. Selling unique merch to an engaged audience will be a lot easier, and unlike that<i>Ozark</i>coaster there are no height requirements or seat restraints to keep you from making the most of the consumer products ride.</p><p><blockquote>Netflix是一只媒体股票。传统媒体巨头通过充满活力的消费品销售创造了大量增量收入，这并不奇怪。为什么Netflix——一家多年来一直在收集大量关于你观看习惯的数据的公司——不能像知道你下一步想看什么一样擅长确定你下一步想买什么呢？我们可能永远不会看到主题公园，尽管我会是第一个通过Netflixlandia十字转门排队乘坐主题公园的人<i>欧扎克</i>过山车或体验<i>奇怪的事情</i>黑暗之旅。向积极参与的受众销售独特的商品会容易得多，与此不同<i>欧扎克</i>过山车没有高度要求或座位限制来阻止你充分利用消费品。</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源：<a href=\"https://www.fool.com/investing/2021/06/15/2-reasons-netflix-will-win-its-merchandising-gambi/\">Motley Fool</a></p>\n<p>为提升您的阅读体验，我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"NFLX":"奈飞"},"source_url":"https://www.fool.com/investing/2021/06/15/2-reasons-netflix-will-win-its-merchandising-gambi/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1137428482","content_text":"It's easy to be skeptical about last week's launch of Netflix's(NASDAQ:NFLX) online merch store. The new platform -- available via Netflix.shop-- is limited to selling T-shirts and hoodies themed to itsYasukeandEdenanime. It's just designer streetwear right now, and it's not cheap. T-shirts range in price from $30 to $45. Hypland's Yasuke hoodie is going to set you back a beefy $82, or nearly half a year of a Netflix subscription.\nHowever, you may want to think twice before you dismiss the leading premium video service's chances here. There are some good reasons to bet on Netflix's latest move. Let's check them out.\nIMAGE SOURCE: GETTY IMAGES.\n1. Netflix is just getting started\nThis is obviously just the opening act of Netflix.shop. You can get third-party -- admittedly unlicensed -- shirts for a lot less elsewhere. It will be harder to duplicate theYasukeandEdenaction figures that Netflix is promising will roll out later this month.\nLimited-edition apparel and decor inspired byLupin-- with the second season just dropping into your Netflix queue -- will hit the digital storefront this month. Last week's launch also teased upcoming exclusiveStranger ThingsandThe Witcherproduct lines. Reports also have Netflix working on aBridgertonclothing line alongside live events. And Fans ofLa Casa de Papel-- akaMoney Heist-- should be on the lookout for proprietary merch.\nDon't judge Netflix's new foray into the e-tail of physical merch based on what you see on today's landing page. The store will get bigger, and you'll get there once they roll around to paddling a new revenue stream based on one of your favorite shows.\n2. Never underestimate the Netflix audience\nIt's not smart to bet against Netflix. It doesn't make a move unless it has thoroughly thought things through. How many times were we asking Netflix to rent video games by mail during its red envelope days? How many analysts have wondered about the money that Netflix could rake in it if sold ads on top of its streams in this era of rising connected-TV rates?\nNetflix is way smarter than me. It may also be smarter than you when it comes to how it runs its business. Bloomberg is reporting that Netflix is in the process of hiring heads of consumer products, podcasts, and video game businesses that don't currently exist. If they see the light of day -- as we're seeing with consumer product -- it's because the company knows what it's doing.\nNetflix had 207.6 million subscribersat the end of March, and we're talking about entire families here. The reach and breadth is larger than the account base. It's a captive audience spending hours a day getting lost in Netflix's growing digital catalog of content.\nFolks trust Netflix to get it right. They stick around, even if it means prices keep moving higher. Netflix has increased its monthly rates in the U.S.five times over the last seven years, and the sub count is always higher by the time the next hike rolls around.\nNetflix is a media stock. It's not a surprise that traditional media behemoths are generating significant sums of incremental revenue through vibrant consumer product sales. Why wouldn't Netflix -- a company that's been collecting gobs of data on your viewing habits for years -- be as good at nailing what you'll want to buy next as it is at knowing what you want to view next? We may never see a theme park, though I would be the first in line through the turnstiles of Netflixlandia to ride theOzarkroller coaster or experience theStranger Thingsdark ride. Selling unique merch to an engaged audience will be a lot easier, and unlike thatOzarkcoaster there are no height requirements or seat restraints to keep you from making the most of the consumer products ride.","news_type":1,"symbols_score_info":{"NFLX":0.9}},"isVote":1,"tweetType":1,"viewCount":1265,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":169119419,"gmtCreate":1623821107731,"gmtModify":1634027561330,"author":{"id":"3582140048100486","authorId":"3582140048100486","name":"cuppa","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3582140048100486","idStr":"3582140048100486"},"themes":[],"htmlText":"Cool","listText":"Cool","text":"Cool","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/169119419","repostId":"1105892749","repostType":4,"repost":{"id":"1105892749","kind":"news","pubTimestamp":1623809672,"share":"https://www.laohu8.com/m/news/1105892749?lang=zh_CN&edition=full","pubTime":"2021-06-16 10:14","market":"us","language":"en","title":"Tesla Bulls Look for Stock Catalysts. They Found Three.<blockquote>特斯拉多头寻找股票催化剂。他们找到了三个。</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1105892749","media":"Barrons","summary":"Weak performance from Tesla stock has bullish analysts feeling disappointed these days. They are looking for catalysts to break shares out of their recent funk.That performance is flummoxing Tesla bulls. “Let’s begin with a healthy dose of intellectual honesty on the starting point for the stock,” writes Morgan Stanley analyst Adam Jonas in a Monday evening report. He is a Tesla bull rating shares Buy. His price target for the stock is $900 a share, almost 50% higher than recent levels. “Even bu","content":"<p>Weak performance from Tesla stock has bullish analysts feeling disappointed these days. They are looking for catalysts to break shares out of their recent funk.</p><p><blockquote>特斯拉股票的疲软表现让看涨分析师最近感到失望。他们正在寻找催化剂，使股价摆脱最近的恐慌。</blockquote></p><p> Tesla stock (ticker: TSLA) is down about 15% year to date and off about 50% from its January 52-week high of $900.40. Tesla has ceded leadership—from a stock perspective—back to traditional auto makers: General Motors (GM) and Ford Motor (F) shares are up 45% and 70% year to date, respectively.</p><p><blockquote>特斯拉股价（股票代码：TSLA）今年迄今已下跌约15%，较1月份52周高点900.40美元下跌约50%。从股票角度来看，特斯拉已经将领导权让给了传统汽车制造商：通用汽车(GM)和福特汽车(F)的股价今年迄今分别上涨了45%和70%。</blockquote></p><p> That performance is flummoxing Tesla bulls. “Let’s begin with a healthy dose of intellectual honesty on the starting point for the stock,” writes Morgan Stanley analyst&nbsp;Adam Jonas&nbsp;in a Monday evening report. He is a Tesla bull rating shares Buy. His price target for the stock is $900 a share, almost 50% higher than recent levels. “Even bulls should admit that the rise in the stock price during the second half of 2020, while perhaps deserved in principle, was packed into a&nbsp;highly concentrated&nbsp;time frame,” he writes.</p><p><blockquote>这一表现让特斯拉多头感到困惑。摩根士丹利分析师亚当·乔纳斯(Adam Jonas)在周一晚间的一份报告中写道：“让我们从该股的起点开始，以健康的智力诚实开始。”他是特斯拉股票买入的牛市评级。他对该股的目标价为每股900美元，比近期水平高出近50%。他写道：“即使是多头也应该承认，2020年下半年股价的上涨虽然原则上也许是理所应当的，但却是在一个高度集中的时间框架内进行的。”</blockquote></p><p> Tesla shares rose 227% in the second half of 2020, buoyed by strong earnings, strong deliveries, and the stock’s inclusion in the&nbsp;S&amp;P 500.</p><p><blockquote>受强劲盈利、强劲交付以及该股被纳入标准普尔500指数的提振，特斯拉股价在2020年下半年上涨了227%。</blockquote></p><p> “The stock had the better part of five years-worth of performance packed into about five month,” Jonas adds. He says his clients are now looking for the next big thing that can drive the stock forward again. His ideas include capacity expansion in Texas and Germany. After that, he predicts Tesla will open up five more plants between now and the middle of this decade.</p><p><blockquote>乔纳斯补充道：“该股五年的大部分表现都集中在大约五个月内。”他说，他的客户现在正在寻找下一个可以推动股票再次上涨的大事件。他的想法包括在德克萨斯州和德国扩大产能。此后，他预测从现在到本世纪中期，特斯拉将再开设五家工厂。</blockquote></p><p> Jonas is also looking for Tesla to unveil another new vehicle model. By his estimation, Tesla covers only about 15% of the total addressable market for the auto industry with its Y, X, 3, and S models. Model expansion will be a positive. That isn’t on the near-term horizon, though the company is due to deliver its Cybertruck later in 2021.</p><p><blockquote>Jonas还希望特斯拉推出另一款新车型。据他估计，特斯拉的Y、X、3和S车型仅占汽车行业总潜在市场的15%左右。模型扩展将是积极的。尽管该公司将于2021年晚些时候交付其Cybertruck，但这并不是近期的事情。</blockquote></p><p> Canaccord analyst&nbsp;Jonathan Dorsheimer&nbsp;is looking in a different area for a catalyst: residential solar power. Part of the reason he is bullish is that “Tesla is creating an energy brand and an Apple-esque ecosystem of products with customer focused connectivity, seamlessly marrying car, solar, and back-up power,” he wrote in a report released Sunday.</p><p><blockquote>Canaccord分析师Jonathan Dorsheimer正在另一个领域寻找催化剂：住宅太阳能。他看好的部分原因是“特斯拉正在创建一个能源品牌和一个苹果式的产品生态系统，具有以客户为中心的连接，将汽车、太阳能和备用电源无缝结合，”他在周日发布的一份报告中写道。</blockquote></p><p> Dorsheimer is bullish, but feeling a little down lately. He still rates the stock Buy, but he cut his&nbsp;price target&nbsp;to $812 from $974 in his report. Among other things, he is disappointed by battery delays. Tesla is planning to use larger battery cells that promise better range, charge time, and costs. Those batteries aren’t available yet.</p><p><blockquote>多斯海默很乐观，但最近感觉有点沮丧。他仍将该股评级为买入，但在报告中将目标价从974美元下调至812美元。除此之外，他对电池延迟感到失望。特斯拉正计划使用更大的电池，以保证更好的续航里程、充电时间和成本。那些电池还没有上市。</blockquote></p><p> Looking a little further back, Goldman Sachs analyst&nbsp;Mark Delaney&nbsp;was watching Tesla’s Model S Plaid delivery event last week. The Plaid can go zero to 60 miles per hour in less than two seconds. Delaney was impressed by the technology, but pointed out the Plaid, at roughly $130,000, is a niche vehicle. He is looking for 2021 deliveries to exceed expectations. Delaney is modeling 875,000 vehicles for Tesla in 2021. The Wall Street consensus number is closer to 825,000.</p><p><blockquote>再往前看，高盛分析师Mark Delaney上周观看了特斯拉Model S Plaid交付活动。格子可以在不到两秒钟的时间内从零加速到60英里/小时。德莱尼对这项技术印象深刻，但指出售价约13万美元的Plaid是一款小众汽车。他希望2021年的交付量能够超出预期。德莱尼将在2021年为特斯拉设计875,000辆汽车。华尔街的共识数字更接近82.5万。</blockquote></p><p> Delaney rates shares Buy and has an $860 price target.</p><p><blockquote>德莱尼将股票评级为买入，目标价为860美元。</blockquote></p><p> New production ramping up, strong deliveries, and a growing solar business is what these three will watch for in coming months. If all goes well, those catalysts should be enough to drive Tesla stock higher, as long as there is no bad news in the meantime.</p><p><blockquote>新产量的增加、强劲的交付量和不断增长的太阳能业务是这三家公司未来几个月将关注的焦点。如果一切顺利，只要同时没有坏消息，这些催化剂应该足以推动特斯拉股价走高。</blockquote></p><p> Tesla stock was down 3%&nbsp;to $599.36&nbsp;on&nbsp;Tuesday, and down slightly for the week.</p><p><blockquote>特斯拉股价周二下跌3%，至599.36美元，本周小幅下跌。</blockquote></p><p></p>","source":"lsy1601382232898","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Tesla Bulls Look for Stock Catalysts. They Found Three.<blockquote>特斯拉多头寻找股票催化剂。他们找到了三个。</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nTesla Bulls Look for Stock Catalysts. They Found Three.<blockquote>特斯拉多头寻找股票催化剂。他们找到了三个。</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">Barrons</strong><span class=\"h-time small\">2021-06-16 10:14</span>\n</p>\n</h4>\n</header>\n<article>\n<p>Weak performance from Tesla stock has bullish analysts feeling disappointed these days. They are looking for catalysts to break shares out of their recent funk.</p><p><blockquote>特斯拉股票的疲软表现让看涨分析师最近感到失望。他们正在寻找催化剂，使股价摆脱最近的恐慌。</blockquote></p><p> Tesla stock (ticker: TSLA) is down about 15% year to date and off about 50% from its January 52-week high of $900.40. Tesla has ceded leadership—from a stock perspective—back to traditional auto makers: General Motors (GM) and Ford Motor (F) shares are up 45% and 70% year to date, respectively.</p><p><blockquote>特斯拉股价（股票代码：TSLA）今年迄今已下跌约15%，较1月份52周高点900.40美元下跌约50%。从股票角度来看，特斯拉已经将领导权让给了传统汽车制造商：通用汽车(GM)和福特汽车(F)的股价今年迄今分别上涨了45%和70%。</blockquote></p><p> That performance is flummoxing Tesla bulls. “Let’s begin with a healthy dose of intellectual honesty on the starting point for the stock,” writes Morgan Stanley analyst&nbsp;Adam Jonas&nbsp;in a Monday evening report. He is a Tesla bull rating shares Buy. His price target for the stock is $900 a share, almost 50% higher than recent levels. “Even bulls should admit that the rise in the stock price during the second half of 2020, while perhaps deserved in principle, was packed into a&nbsp;highly concentrated&nbsp;time frame,” he writes.</p><p><blockquote>这一表现让特斯拉多头感到困惑。摩根士丹利分析师亚当·乔纳斯(Adam Jonas)在周一晚间的一份报告中写道：“让我们从该股的起点开始，以健康的智力诚实开始。”他是特斯拉股票买入的牛市评级。他对该股的目标价为每股900美元，比近期水平高出近50%。他写道：“即使是多头也应该承认，2020年下半年股价的上涨虽然原则上也许是理所应当的，但却是在一个高度集中的时间框架内进行的。”</blockquote></p><p> Tesla shares rose 227% in the second half of 2020, buoyed by strong earnings, strong deliveries, and the stock’s inclusion in the&nbsp;S&amp;P 500.</p><p><blockquote>受强劲盈利、强劲交付以及该股被纳入标准普尔500指数的提振，特斯拉股价在2020年下半年上涨了227%。</blockquote></p><p> “The stock had the better part of five years-worth of performance packed into about five month,” Jonas adds. He says his clients are now looking for the next big thing that can drive the stock forward again. His ideas include capacity expansion in Texas and Germany. After that, he predicts Tesla will open up five more plants between now and the middle of this decade.</p><p><blockquote>乔纳斯补充道：“该股五年的大部分表现都集中在大约五个月内。”他说，他的客户现在正在寻找下一个可以推动股票再次上涨的大事件。他的想法包括在德克萨斯州和德国扩大产能。此后，他预测从现在到本世纪中期，特斯拉将再开设五家工厂。</blockquote></p><p> Jonas is also looking for Tesla to unveil another new vehicle model. By his estimation, Tesla covers only about 15% of the total addressable market for the auto industry with its Y, X, 3, and S models. Model expansion will be a positive. That isn’t on the near-term horizon, though the company is due to deliver its Cybertruck later in 2021.</p><p><blockquote>Jonas还希望特斯拉推出另一款新车型。据他估计，特斯拉的Y、X、3和S车型仅占汽车行业总潜在市场的15%左右。模型扩展将是积极的。尽管该公司将于2021年晚些时候交付其Cybertruck，但这并不是近期的事情。</blockquote></p><p> Canaccord analyst&nbsp;Jonathan Dorsheimer&nbsp;is looking in a different area for a catalyst: residential solar power. Part of the reason he is bullish is that “Tesla is creating an energy brand and an Apple-esque ecosystem of products with customer focused connectivity, seamlessly marrying car, solar, and back-up power,” he wrote in a report released Sunday.</p><p><blockquote>Canaccord分析师Jonathan Dorsheimer正在另一个领域寻找催化剂：住宅太阳能。他看好的部分原因是“特斯拉正在创建一个能源品牌和一个苹果式的产品生态系统，具有以客户为中心的连接，将汽车、太阳能和备用电源无缝结合，”他在周日发布的一份报告中写道。</blockquote></p><p> Dorsheimer is bullish, but feeling a little down lately. He still rates the stock Buy, but he cut his&nbsp;price target&nbsp;to $812 from $974 in his report. Among other things, he is disappointed by battery delays. Tesla is planning to use larger battery cells that promise better range, charge time, and costs. Those batteries aren’t available yet.</p><p><blockquote>多斯海默很乐观，但最近感觉有点沮丧。他仍将该股评级为买入，但在报告中将目标价从974美元下调至812美元。除此之外，他对电池延迟感到失望。特斯拉正计划使用更大的电池，以保证更好的续航里程、充电时间和成本。那些电池还没有上市。</blockquote></p><p> Looking a little further back, Goldman Sachs analyst&nbsp;Mark Delaney&nbsp;was watching Tesla’s Model S Plaid delivery event last week. The Plaid can go zero to 60 miles per hour in less than two seconds. Delaney was impressed by the technology, but pointed out the Plaid, at roughly $130,000, is a niche vehicle. He is looking for 2021 deliveries to exceed expectations. Delaney is modeling 875,000 vehicles for Tesla in 2021. The Wall Street consensus number is closer to 825,000.</p><p><blockquote>再往前看，高盛分析师Mark Delaney上周观看了特斯拉Model S Plaid交付活动。格子可以在不到两秒钟的时间内从零加速到60英里/小时。德莱尼对这项技术印象深刻，但指出售价约13万美元的Plaid是一款小众汽车。他希望2021年的交付量能够超出预期。德莱尼将在2021年为特斯拉设计875,000辆汽车。华尔街的共识数字更接近82.5万。</blockquote></p><p> Delaney rates shares Buy and has an $860 price target.</p><p><blockquote>德莱尼将股票评级为买入，目标价为860美元。</blockquote></p><p> New production ramping up, strong deliveries, and a growing solar business is what these three will watch for in coming months. If all goes well, those catalysts should be enough to drive Tesla stock higher, as long as there is no bad news in the meantime.</p><p><blockquote>新产量的增加、强劲的交付量和不断增长的太阳能业务是这三家公司未来几个月将关注的焦点。如果一切顺利，只要同时没有坏消息，这些催化剂应该足以推动特斯拉股价走高。</blockquote></p><p> Tesla stock was down 3%&nbsp;to $599.36&nbsp;on&nbsp;Tuesday, and down slightly for the week.</p><p><blockquote>特斯拉股价周二下跌3%，至599.36美元，本周小幅下跌。</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源：<a href=\"https://www.barrons.com/articles/tesla-bulls-look-for-stock-catalysts-they-found-three-51623774479?mod=RTA\">Barrons</a></p>\n<p>为提升您的阅读体验，我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"TSLA":"特斯拉"},"source_url":"https://www.barrons.com/articles/tesla-bulls-look-for-stock-catalysts-they-found-three-51623774479?mod=RTA","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1105892749","content_text":"Weak performance from Tesla stock has bullish analysts feeling disappointed these days. They are looking for catalysts to break shares out of their recent funk.\nTesla stock (ticker: TSLA) is down about 15% year to date and off about 50% from its January 52-week high of $900.40. Tesla has ceded leadership—from a stock perspective—back to traditional auto makers: General Motors (GM) and Ford Motor (F) shares are up 45% and 70% year to date, respectively.\nThat performance is flummoxing Tesla bulls. “Let’s begin with a healthy dose of intellectual honesty on the starting point for the stock,” writes Morgan Stanley analyst Adam Jonas in a Monday evening report. He is a Tesla bull rating shares Buy. His price target for the stock is $900 a share, almost 50% higher than recent levels. “Even bulls should admit that the rise in the stock price during the second half of 2020, while perhaps deserved in principle, was packed into a highly concentrated time frame,” he writes.\nTesla shares rose 227% in the second half of 2020, buoyed by strong earnings, strong deliveries, and the stock’s inclusion in the S&P 500.\n“The stock had the better part of five years-worth of performance packed into about five month,” Jonas adds. He says his clients are now looking for the next big thing that can drive the stock forward again. His ideas include capacity expansion in Texas and Germany. After that, he predicts Tesla will open up five more plants between now and the middle of this decade.\nJonas is also looking for Tesla to unveil another new vehicle model. By his estimation, Tesla covers only about 15% of the total addressable market for the auto industry with its Y, X, 3, and S models. Model expansion will be a positive. That isn’t on the near-term horizon, though the company is due to deliver its Cybertruck later in 2021.\nCanaccord analyst Jonathan Dorsheimer is looking in a different area for a catalyst: residential solar power. Part of the reason he is bullish is that “Tesla is creating an energy brand and an Apple-esque ecosystem of products with customer focused connectivity, seamlessly marrying car, solar, and back-up power,” he wrote in a report released Sunday.\nDorsheimer is bullish, but feeling a little down lately. He still rates the stock Buy, but he cut his price target to $812 from $974 in his report. Among other things, he is disappointed by battery delays. Tesla is planning to use larger battery cells that promise better range, charge time, and costs. Those batteries aren’t available yet.\nLooking a little further back, Goldman Sachs analyst Mark Delaney was watching Tesla’s Model S Plaid delivery event last week. The Plaid can go zero to 60 miles per hour in less than two seconds. Delaney was impressed by the technology, but pointed out the Plaid, at roughly $130,000, is a niche vehicle. He is looking for 2021 deliveries to exceed expectations. Delaney is modeling 875,000 vehicles for Tesla in 2021. The Wall Street consensus number is closer to 825,000.\nDelaney rates shares Buy and has an $860 price target.\nNew production ramping up, strong deliveries, and a growing solar business is what these three will watch for in coming months. If all goes well, those catalysts should be enough to drive Tesla stock higher, as long as there is no bad news in the meantime.\nTesla stock was down 3% to $599.36 on Tuesday, and down slightly for the week.","news_type":1,"symbols_score_info":{"TSLA":0.9}},"isVote":1,"tweetType":1,"viewCount":1332,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"hots":[{"id":169119419,"gmtCreate":1623821107731,"gmtModify":1634027561330,"author":{"id":"3582140048100486","authorId":"3582140048100486","name":"cuppa","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3582140048100486","authorIdStr":"3582140048100486"},"themes":[],"htmlText":"Cool","listText":"Cool","text":"Cool","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/169119419","repostId":"1105892749","repostType":4,"repost":{"id":"1105892749","kind":"news","pubTimestamp":1623809672,"share":"https://www.laohu8.com/m/news/1105892749?lang=zh_CN&edition=full","pubTime":"2021-06-16 10:14","market":"us","language":"en","title":"Tesla Bulls Look for Stock Catalysts. They Found Three.<blockquote>特斯拉多头寻找股票催化剂。他们找到了三个。</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1105892749","media":"Barrons","summary":"Weak performance from Tesla stock has bullish analysts feeling disappointed these days. They are looking for catalysts to break shares out of their recent funk.That performance is flummoxing Tesla bulls. “Let’s begin with a healthy dose of intellectual honesty on the starting point for the stock,” writes Morgan Stanley analyst Adam Jonas in a Monday evening report. He is a Tesla bull rating shares Buy. His price target for the stock is $900 a share, almost 50% higher than recent levels. “Even bu","content":"<p>Weak performance from Tesla stock has bullish analysts feeling disappointed these days. They are looking for catalysts to break shares out of their recent funk.</p><p><blockquote>特斯拉股票的疲软表现让看涨分析师最近感到失望。他们正在寻找催化剂，使股价摆脱最近的恐慌。</blockquote></p><p> Tesla stock (ticker: TSLA) is down about 15% year to date and off about 50% from its January 52-week high of $900.40. Tesla has ceded leadership—from a stock perspective—back to traditional auto makers: General Motors (GM) and Ford Motor (F) shares are up 45% and 70% year to date, respectively.</p><p><blockquote>特斯拉股价（股票代码：TSLA）今年迄今已下跌约15%，较1月份52周高点900.40美元下跌约50%。从股票角度来看，特斯拉已经将领导权让给了传统汽车制造商：通用汽车(GM)和福特汽车(F)的股价今年迄今分别上涨了45%和70%。</blockquote></p><p> That performance is flummoxing Tesla bulls. “Let’s begin with a healthy dose of intellectual honesty on the starting point for the stock,” writes Morgan Stanley analyst&nbsp;Adam Jonas&nbsp;in a Monday evening report. He is a Tesla bull rating shares Buy. His price target for the stock is $900 a share, almost 50% higher than recent levels. “Even bulls should admit that the rise in the stock price during the second half of 2020, while perhaps deserved in principle, was packed into a&nbsp;highly concentrated&nbsp;time frame,” he writes.</p><p><blockquote>这一表现让特斯拉多头感到困惑。摩根士丹利分析师亚当·乔纳斯(Adam Jonas)在周一晚间的一份报告中写道：“让我们从该股的起点开始，以健康的智力诚实开始。”他是特斯拉股票买入的牛市评级。他对该股的目标价为每股900美元，比近期水平高出近50%。他写道：“即使是多头也应该承认，2020年下半年股价的上涨虽然原则上也许是理所应当的，但却是在一个高度集中的时间框架内进行的。”</blockquote></p><p> Tesla shares rose 227% in the second half of 2020, buoyed by strong earnings, strong deliveries, and the stock’s inclusion in the&nbsp;S&amp;P 500.</p><p><blockquote>受强劲盈利、强劲交付以及该股被纳入标准普尔500指数的提振，特斯拉股价在2020年下半年上涨了227%。</blockquote></p><p> “The stock had the better part of five years-worth of performance packed into about five month,” Jonas adds. He says his clients are now looking for the next big thing that can drive the stock forward again. His ideas include capacity expansion in Texas and Germany. After that, he predicts Tesla will open up five more plants between now and the middle of this decade.</p><p><blockquote>乔纳斯补充道：“该股五年的大部分表现都集中在大约五个月内。”他说，他的客户现在正在寻找下一个可以推动股票再次上涨的大事件。他的想法包括在德克萨斯州和德国扩大产能。此后，他预测从现在到本世纪中期，特斯拉将再开设五家工厂。</blockquote></p><p> Jonas is also looking for Tesla to unveil another new vehicle model. By his estimation, Tesla covers only about 15% of the total addressable market for the auto industry with its Y, X, 3, and S models. Model expansion will be a positive. That isn’t on the near-term horizon, though the company is due to deliver its Cybertruck later in 2021.</p><p><blockquote>Jonas还希望特斯拉推出另一款新车型。据他估计，特斯拉的Y、X、3和S车型仅占汽车行业总潜在市场的15%左右。模型扩展将是积极的。尽管该公司将于2021年晚些时候交付其Cybertruck，但这并不是近期的事情。</blockquote></p><p> Canaccord analyst&nbsp;Jonathan Dorsheimer&nbsp;is looking in a different area for a catalyst: residential solar power. Part of the reason he is bullish is that “Tesla is creating an energy brand and an Apple-esque ecosystem of products with customer focused connectivity, seamlessly marrying car, solar, and back-up power,” he wrote in a report released Sunday.</p><p><blockquote>Canaccord分析师Jonathan Dorsheimer正在另一个领域寻找催化剂：住宅太阳能。他看好的部分原因是“特斯拉正在创建一个能源品牌和一个苹果式的产品生态系统，具有以客户为中心的连接，将汽车、太阳能和备用电源无缝结合，”他在周日发布的一份报告中写道。</blockquote></p><p> Dorsheimer is bullish, but feeling a little down lately. He still rates the stock Buy, but he cut his&nbsp;price target&nbsp;to $812 from $974 in his report. Among other things, he is disappointed by battery delays. Tesla is planning to use larger battery cells that promise better range, charge time, and costs. Those batteries aren’t available yet.</p><p><blockquote>多斯海默很乐观，但最近感觉有点沮丧。他仍将该股评级为买入，但在报告中将目标价从974美元下调至812美元。除此之外，他对电池延迟感到失望。特斯拉正计划使用更大的电池，以保证更好的续航里程、充电时间和成本。那些电池还没有上市。</blockquote></p><p> Looking a little further back, Goldman Sachs analyst&nbsp;Mark Delaney&nbsp;was watching Tesla’s Model S Plaid delivery event last week. The Plaid can go zero to 60 miles per hour in less than two seconds. Delaney was impressed by the technology, but pointed out the Plaid, at roughly $130,000, is a niche vehicle. He is looking for 2021 deliveries to exceed expectations. Delaney is modeling 875,000 vehicles for Tesla in 2021. The Wall Street consensus number is closer to 825,000.</p><p><blockquote>再往前看，高盛分析师Mark Delaney上周观看了特斯拉Model S Plaid交付活动。格子可以在不到两秒钟的时间内从零加速到60英里/小时。德莱尼对这项技术印象深刻，但指出售价约13万美元的Plaid是一款小众汽车。他希望2021年的交付量能够超出预期。德莱尼将在2021年为特斯拉设计875,000辆汽车。华尔街的共识数字更接近82.5万。</blockquote></p><p> Delaney rates shares Buy and has an $860 price target.</p><p><blockquote>德莱尼将股票评级为买入，目标价为860美元。</blockquote></p><p> New production ramping up, strong deliveries, and a growing solar business is what these three will watch for in coming months. If all goes well, those catalysts should be enough to drive Tesla stock higher, as long as there is no bad news in the meantime.</p><p><blockquote>新产量的增加、强劲的交付量和不断增长的太阳能业务是这三家公司未来几个月将关注的焦点。如果一切顺利，只要同时没有坏消息，这些催化剂应该足以推动特斯拉股价走高。</blockquote></p><p> Tesla stock was down 3%&nbsp;to $599.36&nbsp;on&nbsp;Tuesday, and down slightly for the week.</p><p><blockquote>特斯拉股价周二下跌3%，至599.36美元，本周小幅下跌。</blockquote></p><p></p>","source":"lsy1601382232898","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Tesla Bulls Look for Stock Catalysts. They Found Three.<blockquote>特斯拉多头寻找股票催化剂。他们找到了三个。</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nTesla Bulls Look for Stock Catalysts. They Found Three.<blockquote>特斯拉多头寻找股票催化剂。他们找到了三个。</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">Barrons</strong><span class=\"h-time small\">2021-06-16 10:14</span>\n</p>\n</h4>\n</header>\n<article>\n<p>Weak performance from Tesla stock has bullish analysts feeling disappointed these days. They are looking for catalysts to break shares out of their recent funk.</p><p><blockquote>特斯拉股票的疲软表现让看涨分析师最近感到失望。他们正在寻找催化剂，使股价摆脱最近的恐慌。</blockquote></p><p> Tesla stock (ticker: TSLA) is down about 15% year to date and off about 50% from its January 52-week high of $900.40. Tesla has ceded leadership—from a stock perspective—back to traditional auto makers: General Motors (GM) and Ford Motor (F) shares are up 45% and 70% year to date, respectively.</p><p><blockquote>特斯拉股价（股票代码：TSLA）今年迄今已下跌约15%，较1月份52周高点900.40美元下跌约50%。从股票角度来看，特斯拉已经将领导权让给了传统汽车制造商：通用汽车(GM)和福特汽车(F)的股价今年迄今分别上涨了45%和70%。</blockquote></p><p> That performance is flummoxing Tesla bulls. “Let’s begin with a healthy dose of intellectual honesty on the starting point for the stock,” writes Morgan Stanley analyst&nbsp;Adam Jonas&nbsp;in a Monday evening report. He is a Tesla bull rating shares Buy. His price target for the stock is $900 a share, almost 50% higher than recent levels. “Even bulls should admit that the rise in the stock price during the second half of 2020, while perhaps deserved in principle, was packed into a&nbsp;highly concentrated&nbsp;time frame,” he writes.</p><p><blockquote>这一表现让特斯拉多头感到困惑。摩根士丹利分析师亚当·乔纳斯(Adam Jonas)在周一晚间的一份报告中写道：“让我们从该股的起点开始，以健康的智力诚实开始。”他是特斯拉股票买入的牛市评级。他对该股的目标价为每股900美元，比近期水平高出近50%。他写道：“即使是多头也应该承认，2020年下半年股价的上涨虽然原则上也许是理所应当的，但却是在一个高度集中的时间框架内进行的。”</blockquote></p><p> Tesla shares rose 227% in the second half of 2020, buoyed by strong earnings, strong deliveries, and the stock’s inclusion in the&nbsp;S&amp;P 500.</p><p><blockquote>受强劲盈利、强劲交付以及该股被纳入标准普尔500指数的提振，特斯拉股价在2020年下半年上涨了227%。</blockquote></p><p> “The stock had the better part of five years-worth of performance packed into about five month,” Jonas adds. He says his clients are now looking for the next big thing that can drive the stock forward again. His ideas include capacity expansion in Texas and Germany. After that, he predicts Tesla will open up five more plants between now and the middle of this decade.</p><p><blockquote>乔纳斯补充道：“该股五年的大部分表现都集中在大约五个月内。”他说，他的客户现在正在寻找下一个可以推动股票再次上涨的大事件。他的想法包括在德克萨斯州和德国扩大产能。此后，他预测从现在到本世纪中期，特斯拉将再开设五家工厂。</blockquote></p><p> Jonas is also looking for Tesla to unveil another new vehicle model. By his estimation, Tesla covers only about 15% of the total addressable market for the auto industry with its Y, X, 3, and S models. Model expansion will be a positive. That isn’t on the near-term horizon, though the company is due to deliver its Cybertruck later in 2021.</p><p><blockquote>Jonas还希望特斯拉推出另一款新车型。据他估计，特斯拉的Y、X、3和S车型仅占汽车行业总潜在市场的15%左右。模型扩展将是积极的。尽管该公司将于2021年晚些时候交付其Cybertruck，但这并不是近期的事情。</blockquote></p><p> Canaccord analyst&nbsp;Jonathan Dorsheimer&nbsp;is looking in a different area for a catalyst: residential solar power. Part of the reason he is bullish is that “Tesla is creating an energy brand and an Apple-esque ecosystem of products with customer focused connectivity, seamlessly marrying car, solar, and back-up power,” he wrote in a report released Sunday.</p><p><blockquote>Canaccord分析师Jonathan Dorsheimer正在另一个领域寻找催化剂：住宅太阳能。他看好的部分原因是“特斯拉正在创建一个能源品牌和一个苹果式的产品生态系统，具有以客户为中心的连接，将汽车、太阳能和备用电源无缝结合，”他在周日发布的一份报告中写道。</blockquote></p><p> Dorsheimer is bullish, but feeling a little down lately. He still rates the stock Buy, but he cut his&nbsp;price target&nbsp;to $812 from $974 in his report. Among other things, he is disappointed by battery delays. Tesla is planning to use larger battery cells that promise better range, charge time, and costs. Those batteries aren’t available yet.</p><p><blockquote>多斯海默很乐观，但最近感觉有点沮丧。他仍将该股评级为买入，但在报告中将目标价从974美元下调至812美元。除此之外，他对电池延迟感到失望。特斯拉正计划使用更大的电池，以保证更好的续航里程、充电时间和成本。那些电池还没有上市。</blockquote></p><p> Looking a little further back, Goldman Sachs analyst&nbsp;Mark Delaney&nbsp;was watching Tesla’s Model S Plaid delivery event last week. The Plaid can go zero to 60 miles per hour in less than two seconds. Delaney was impressed by the technology, but pointed out the Plaid, at roughly $130,000, is a niche vehicle. He is looking for 2021 deliveries to exceed expectations. Delaney is modeling 875,000 vehicles for Tesla in 2021. The Wall Street consensus number is closer to 825,000.</p><p><blockquote>再往前看，高盛分析师Mark Delaney上周观看了特斯拉Model S Plaid交付活动。格子可以在不到两秒钟的时间内从零加速到60英里/小时。德莱尼对这项技术印象深刻，但指出售价约13万美元的Plaid是一款小众汽车。他希望2021年的交付量能够超出预期。德莱尼将在2021年为特斯拉设计875,000辆汽车。华尔街的共识数字更接近82.5万。</blockquote></p><p> Delaney rates shares Buy and has an $860 price target.</p><p><blockquote>德莱尼将股票评级为买入，目标价为860美元。</blockquote></p><p> New production ramping up, strong deliveries, and a growing solar business is what these three will watch for in coming months. If all goes well, those catalysts should be enough to drive Tesla stock higher, as long as there is no bad news in the meantime.</p><p><blockquote>新产量的增加、强劲的交付量和不断增长的太阳能业务是这三家公司未来几个月将关注的焦点。如果一切顺利，只要同时没有坏消息，这些催化剂应该足以推动特斯拉股价走高。</blockquote></p><p> Tesla stock was down 3%&nbsp;to $599.36&nbsp;on&nbsp;Tuesday, and down slightly for the week.</p><p><blockquote>特斯拉股价周二下跌3%，至599.36美元，本周小幅下跌。</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源：<a href=\"https://www.barrons.com/articles/tesla-bulls-look-for-stock-catalysts-they-found-three-51623774479?mod=RTA\">Barrons</a></p>\n<p>为提升您的阅读体验，我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"TSLA":"特斯拉"},"source_url":"https://www.barrons.com/articles/tesla-bulls-look-for-stock-catalysts-they-found-three-51623774479?mod=RTA","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1105892749","content_text":"Weak performance from Tesla stock has bullish analysts feeling disappointed these days. They are looking for catalysts to break shares out of their recent funk.\nTesla stock (ticker: TSLA) is down about 15% year to date and off about 50% from its January 52-week high of $900.40. Tesla has ceded leadership—from a stock perspective—back to traditional auto makers: General Motors (GM) and Ford Motor (F) shares are up 45% and 70% year to date, respectively.\nThat performance is flummoxing Tesla bulls. “Let’s begin with a healthy dose of intellectual honesty on the starting point for the stock,” writes Morgan Stanley analyst Adam Jonas in a Monday evening report. He is a Tesla bull rating shares Buy. His price target for the stock is $900 a share, almost 50% higher than recent levels. “Even bulls should admit that the rise in the stock price during the second half of 2020, while perhaps deserved in principle, was packed into a highly concentrated time frame,” he writes.\nTesla shares rose 227% in the second half of 2020, buoyed by strong earnings, strong deliveries, and the stock’s inclusion in the S&P 500.\n“The stock had the better part of five years-worth of performance packed into about five month,” Jonas adds. He says his clients are now looking for the next big thing that can drive the stock forward again. His ideas include capacity expansion in Texas and Germany. After that, he predicts Tesla will open up five more plants between now and the middle of this decade.\nJonas is also looking for Tesla to unveil another new vehicle model. By his estimation, Tesla covers only about 15% of the total addressable market for the auto industry with its Y, X, 3, and S models. Model expansion will be a positive. That isn’t on the near-term horizon, though the company is due to deliver its Cybertruck later in 2021.\nCanaccord analyst Jonathan Dorsheimer is looking in a different area for a catalyst: residential solar power. Part of the reason he is bullish is that “Tesla is creating an energy brand and an Apple-esque ecosystem of products with customer focused connectivity, seamlessly marrying car, solar, and back-up power,” he wrote in a report released Sunday.\nDorsheimer is bullish, but feeling a little down lately. He still rates the stock Buy, but he cut his price target to $812 from $974 in his report. Among other things, he is disappointed by battery delays. Tesla is planning to use larger battery cells that promise better range, charge time, and costs. Those batteries aren’t available yet.\nLooking a little further back, Goldman Sachs analyst Mark Delaney was watching Tesla’s Model S Plaid delivery event last week. The Plaid can go zero to 60 miles per hour in less than two seconds. Delaney was impressed by the technology, but pointed out the Plaid, at roughly $130,000, is a niche vehicle. He is looking for 2021 deliveries to exceed expectations. Delaney is modeling 875,000 vehicles for Tesla in 2021. The Wall Street consensus number is closer to 825,000.\nDelaney rates shares Buy and has an $860 price target.\nNew production ramping up, strong deliveries, and a growing solar business is what these three will watch for in coming months. If all goes well, those catalysts should be enough to drive Tesla stock higher, as long as there is no bad news in the meantime.\nTesla stock was down 3% to $599.36 on Tuesday, and down slightly for the week.","news_type":1,"symbols_score_info":{"TSLA":0.9}},"isVote":1,"tweetType":1,"viewCount":1332,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":169116095,"gmtCreate":1623821275317,"gmtModify":1634027558059,"author":{"id":"3582140048100486","authorId":"3582140048100486","name":"cuppa","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3582140048100486","authorIdStr":"3582140048100486"},"themes":[],"htmlText":"Hmm","listText":"Hmm","text":"Hmm","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/169116095","repostId":"1141264092","repostType":4,"isVote":1,"tweetType":1,"viewCount":1664,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":169112047,"gmtCreate":1623821307389,"gmtModify":1634027557245,"author":{"id":"3582140048100486","authorId":"3582140048100486","name":"cuppa","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3582140048100486","authorIdStr":"3582140048100486"},"themes":[],"htmlText":"High cost of living&nbsp;","listText":"High cost of living&nbsp;","text":"High cost of living","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/169112047","repostId":"1191543581","repostType":4,"isVote":1,"tweetType":1,"viewCount":1422,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":169111568,"gmtCreate":1623821215754,"gmtModify":1634027559469,"author":{"id":"3582140048100486","authorId":"3582140048100486","name":"cuppa","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3582140048100486","authorIdStr":"3582140048100486"},"themes":[],"htmlText":"Wow","listText":"Wow","text":"Wow","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/169111568","repostId":"1137428482","repostType":4,"repost":{"id":"1137428482","kind":"news","pubTimestamp":1623815725,"share":"https://www.laohu8.com/m/news/1137428482?lang=zh_CN&edition=full","pubTime":"2021-06-16 11:55","market":"us","language":"en","title":"2 Reasons Netflix Will Win Its Merchandising Gambit<blockquote>Netflix赢得营销策略的2个原因</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1137428482","media":"Motley Fool","summary":"The leading premium streaming video service has an online store. It's bigger than you think.","content":"<p>It's easy to be skeptical about last week's launch of&nbsp;<b>Netflix</b>'s(NASDAQ:NFLX)&nbsp;online merch store. The new platform -- available via&nbsp;Netflix.shop-- is limited to selling T-shirts and hoodies themed to its<i>Yasuke</i>and<i>Eden</i>anime. It's just designer streetwear right now, and it's not cheap. T-shirts range in price from $30 to $45. Hypland's Yasuke hoodie is going to set you back a beefy $82, or nearly half a year of a Netflix subscription.</p><p><blockquote>人们很容易对上周推出的<b>Netflix</b>（纳斯达克：NFLX）在线merch商店。这个新平台可通过Netflix.shop购买，仅限于销售以其品牌为主题的T恤和帽衫<i>安介</i>和<i>伊甸园</i>动漫。现在只是设计师的街头服饰，而且不便宜。T恤的价格从30美元到45美元不等。Hypland的Yasuke连帽衫将花费你高达82美元，相当于网飞订阅近半年的费用。</blockquote></p><p> However, you may want to think twice before you dismiss the leading premium video service's chances here. There are some good reasons to bet on Netflix's latest move. Let's check them out.</p><p><blockquote>然而，在你放弃领先的优质视频服务的机会之前，你可能要三思。有一些充分的理由押注Netflix的最新举措。我们去看看。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/434a5606f0aa105dc2200617936db7bd\" tg-width=\"2000\" tg-height=\"1333\"><span>IMAGE SOURCE: GETTY IMAGES.</span></p><p><blockquote><p class=\"t-img-caption\"><span>图片来源：盖蒂图片社。</span></p></blockquote></p><p> <b>1. Netflix is just getting started</b></p><p><blockquote><b>1.Netflix才刚刚起步</b></blockquote></p><p> This is obviously just the opening act of Netflix.shop. You can get third-party -- admittedly unlicensed -- shirts for a lot less elsewhere. It will be harder to duplicate the<i>Yasuke</i>and<i>Eden</i>action figures that Netflix is promising will roll out later this month.</p><p><blockquote>这显然只是Netflix.shop的开场表演。你可以在其他地方以更低的价格买到第三方的——不可否认的——衬衫。将更难复制<i>安介</i>和<i>伊甸园</i>网飞承诺的活动人偶将于本月晚些时候推出。</blockquote></p><p> Limited-edition apparel and decor inspired by<i>Lupin</i>-- with the second season just dropping into your Netflix queue -- will hit the digital storefront this month. Last week's launch also teased upcoming exclusive<i>Stranger Things</i>and<i>The Witcher</i>product lines. Reports also have Netflix working on a<i>Bridgerton</i>clothing line alongside live events. And Fans of<i>La Casa de Papel</i>-- aka<i>Money Heist</i>-- should be on the lookout for proprietary merch.</p><p><blockquote>限量版服装和装饰灵感来自<i>鲁邦</i>——第二季刚刚进入Netflix队列——将于本月登陆数字店面。上周的发布还预告了即将推出的独家<i>奇怪的事情</i>和<i>巫师</i>产品线。有报道称Netflix正在开发一款<i>布里奇顿</i>现场活动旁边的服装系列。和粉丝<i>纸屋</i>——阿卡<i>金钱抢劫</i>--应该留意专有商品。</blockquote></p><p> Don't judge Netflix's new foray into the e-tail of physical merch based on what you see on today's landing page. The store will get bigger, and you'll get there once they roll around to paddling a new revenue stream based on one of your favorite shows.</p><p><blockquote>不要根据你在今天的登陆页面上看到的来判断网飞对实体商品电子零售的新尝试。商店会变得更大，一旦他们根据你最喜欢的节目之一获得新的收入来源，你就会到达那里。</blockquote></p><p> <b>2. Never underestimate the Netflix audience</b></p><p><blockquote><b>2.永远不要低估Netflix的观众</b></blockquote></p><p> It's not smart to bet against Netflix. It doesn't make a move unless it has thoroughly thought things through. How many times were we asking Netflix to rent video games by mail during its red envelope days? How many analysts have wondered about the money that Netflix could rake in it if sold ads on top of its streams in this era of rising connected-TV rates?</p><p><blockquote>做空Netflix是不明智的。除非它把事情想透了，否则它不会采取行动。在网飞红包的日子里，我们有多少次通过邮件要求它租电子游戏？有多少分析师想知道，在这个联网电视费率不断上涨的时代，如果Netflix在其流媒体上销售广告，它能赚多少钱？</blockquote></p><p> Netflix is way smarter than me. It may also be smarter than you when it comes to how it runs its business. Bloomberg is reporting that Netflix is in the process of hiring heads of consumer products, podcasts, and video game businesses that don't currently exist. If they see the light of day -- as we're seeing with consumer product -- it's because the company knows what it's doing.</p><p><blockquote>网飞比我聪明多了。在如何经营业务方面，它也可能比你更聪明。彭博社报道称，Netflix正在招聘目前尚不存在的消费产品、播客和视频游戏业务的负责人。如果他们看到了曙光——就像我们在消费品上看到的那样——那是因为公司知道自己在做什么。</blockquote></p><p> Netflix had&nbsp;207.6 million subscribersat the end of March, and we're talking about entire families here. The reach and breadth is larger than the account base. It's a captive audience spending hours a day getting lost in Netflix's growing digital catalog of content.</p><p><blockquote>截至3月底，Netflix拥有2.076亿用户，我们在这里谈论的是整个家庭。触角和广度大于账户基数。这是一群被俘虏的观众，他们每天花几个小时迷失在网飞不断增长的数字内容目录中。</blockquote></p><p> Folks trust Netflix to get it right. They stick around, even if it means prices keep moving higher. Netflix has increased its monthly rates in the U.S.five times over the last seven years, and the sub count is always higher by the time the next hike rolls around.</p><p><blockquote>人们相信网飞会把事情做好。他们会留下来，即使这意味着价格继续走高。在过去的七年里，Netflix在美国提高了五次月费率，而在下一次加息到来时，子计数总是更高。</blockquote></p><p> Netflix is a&nbsp;media stock. It's not a surprise that traditional media behemoths are generating significant sums of incremental revenue through vibrant consumer product sales. Why wouldn't Netflix -- a company that's been collecting gobs of data on your viewing habits for years -- be as good at nailing what you'll want to buy next as it is at knowing what you want to view next? We may never see a theme park, though I would be the first in line through the turnstiles of Netflixlandia to ride the<i>Ozark</i>roller coaster or experience the<i>Stranger Things</i>dark ride. Selling unique merch to an engaged audience will be a lot easier, and unlike that<i>Ozark</i>coaster there are no height requirements or seat restraints to keep you from making the most of the consumer products ride.</p><p><blockquote>Netflix是一只媒体股票。传统媒体巨头通过充满活力的消费品销售创造了大量增量收入，这并不奇怪。为什么Netflix——一家多年来一直在收集大量关于你观看习惯的数据的公司——不能像知道你下一步想看什么一样擅长确定你下一步想买什么呢？我们可能永远不会看到主题公园，尽管我会是第一个通过Netflixlandia十字转门排队乘坐主题公园的人<i>欧扎克</i>过山车或体验<i>奇怪的事情</i>黑暗之旅。向积极参与的受众销售独特的商品会容易得多，与此不同<i>欧扎克</i>过山车没有高度要求或座位限制来阻止你充分利用消费品。</blockquote></p><p></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>2 Reasons Netflix Will Win Its Merchandising Gambit<blockquote>Netflix赢得营销策略的2个原因</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n2 Reasons Netflix Will Win Its Merchandising Gambit<blockquote>Netflix赢得营销策略的2个原因</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">Motley Fool</strong><span class=\"h-time small\">2021-06-16 11:55</span>\n</p>\n</h4>\n</header>\n<article>\n<p>It's easy to be skeptical about last week's launch of&nbsp;<b>Netflix</b>'s(NASDAQ:NFLX)&nbsp;online merch store. The new platform -- available via&nbsp;Netflix.shop-- is limited to selling T-shirts and hoodies themed to its<i>Yasuke</i>and<i>Eden</i>anime. It's just designer streetwear right now, and it's not cheap. T-shirts range in price from $30 to $45. Hypland's Yasuke hoodie is going to set you back a beefy $82, or nearly half a year of a Netflix subscription.</p><p><blockquote>人们很容易对上周推出的<b>Netflix</b>（纳斯达克：NFLX）在线merch商店。这个新平台可通过Netflix.shop购买，仅限于销售以其品牌为主题的T恤和帽衫<i>安介</i>和<i>伊甸园</i>动漫。现在只是设计师的街头服饰，而且不便宜。T恤的价格从30美元到45美元不等。Hypland的Yasuke连帽衫将花费你高达82美元，相当于网飞订阅近半年的费用。</blockquote></p><p> However, you may want to think twice before you dismiss the leading premium video service's chances here. There are some good reasons to bet on Netflix's latest move. Let's check them out.</p><p><blockquote>然而，在你放弃领先的优质视频服务的机会之前，你可能要三思。有一些充分的理由押注Netflix的最新举措。我们去看看。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/434a5606f0aa105dc2200617936db7bd\" tg-width=\"2000\" tg-height=\"1333\"><span>IMAGE SOURCE: GETTY IMAGES.</span></p><p><blockquote><p class=\"t-img-caption\"><span>图片来源：盖蒂图片社。</span></p></blockquote></p><p> <b>1. Netflix is just getting started</b></p><p><blockquote><b>1.Netflix才刚刚起步</b></blockquote></p><p> This is obviously just the opening act of Netflix.shop. You can get third-party -- admittedly unlicensed -- shirts for a lot less elsewhere. It will be harder to duplicate the<i>Yasuke</i>and<i>Eden</i>action figures that Netflix is promising will roll out later this month.</p><p><blockquote>这显然只是Netflix.shop的开场表演。你可以在其他地方以更低的价格买到第三方的——不可否认的——衬衫。将更难复制<i>安介</i>和<i>伊甸园</i>网飞承诺的活动人偶将于本月晚些时候推出。</blockquote></p><p> Limited-edition apparel and decor inspired by<i>Lupin</i>-- with the second season just dropping into your Netflix queue -- will hit the digital storefront this month. Last week's launch also teased upcoming exclusive<i>Stranger Things</i>and<i>The Witcher</i>product lines. Reports also have Netflix working on a<i>Bridgerton</i>clothing line alongside live events. And Fans of<i>La Casa de Papel</i>-- aka<i>Money Heist</i>-- should be on the lookout for proprietary merch.</p><p><blockquote>限量版服装和装饰灵感来自<i>鲁邦</i>——第二季刚刚进入Netflix队列——将于本月登陆数字店面。上周的发布还预告了即将推出的独家<i>奇怪的事情</i>和<i>巫师</i>产品线。有报道称Netflix正在开发一款<i>布里奇顿</i>现场活动旁边的服装系列。和粉丝<i>纸屋</i>——阿卡<i>金钱抢劫</i>--应该留意专有商品。</blockquote></p><p> Don't judge Netflix's new foray into the e-tail of physical merch based on what you see on today's landing page. The store will get bigger, and you'll get there once they roll around to paddling a new revenue stream based on one of your favorite shows.</p><p><blockquote>不要根据你在今天的登陆页面上看到的来判断网飞对实体商品电子零售的新尝试。商店会变得更大，一旦他们根据你最喜欢的节目之一获得新的收入来源，你就会到达那里。</blockquote></p><p> <b>2. Never underestimate the Netflix audience</b></p><p><blockquote><b>2.永远不要低估Netflix的观众</b></blockquote></p><p> It's not smart to bet against Netflix. It doesn't make a move unless it has thoroughly thought things through. How many times were we asking Netflix to rent video games by mail during its red envelope days? How many analysts have wondered about the money that Netflix could rake in it if sold ads on top of its streams in this era of rising connected-TV rates?</p><p><blockquote>做空Netflix是不明智的。除非它把事情想透了，否则它不会采取行动。在网飞红包的日子里，我们有多少次通过邮件要求它租电子游戏？有多少分析师想知道，在这个联网电视费率不断上涨的时代，如果Netflix在其流媒体上销售广告，它能赚多少钱？</blockquote></p><p> Netflix is way smarter than me. It may also be smarter than you when it comes to how it runs its business. Bloomberg is reporting that Netflix is in the process of hiring heads of consumer products, podcasts, and video game businesses that don't currently exist. If they see the light of day -- as we're seeing with consumer product -- it's because the company knows what it's doing.</p><p><blockquote>网飞比我聪明多了。在如何经营业务方面，它也可能比你更聪明。彭博社报道称，Netflix正在招聘目前尚不存在的消费产品、播客和视频游戏业务的负责人。如果他们看到了曙光——就像我们在消费品上看到的那样——那是因为公司知道自己在做什么。</blockquote></p><p> Netflix had&nbsp;207.6 million subscribersat the end of March, and we're talking about entire families here. The reach and breadth is larger than the account base. It's a captive audience spending hours a day getting lost in Netflix's growing digital catalog of content.</p><p><blockquote>截至3月底，Netflix拥有2.076亿用户，我们在这里谈论的是整个家庭。触角和广度大于账户基数。这是一群被俘虏的观众，他们每天花几个小时迷失在网飞不断增长的数字内容目录中。</blockquote></p><p> Folks trust Netflix to get it right. They stick around, even if it means prices keep moving higher. Netflix has increased its monthly rates in the U.S.five times over the last seven years, and the sub count is always higher by the time the next hike rolls around.</p><p><blockquote>人们相信网飞会把事情做好。他们会留下来，即使这意味着价格继续走高。在过去的七年里，Netflix在美国提高了五次月费率，而在下一次加息到来时，子计数总是更高。</blockquote></p><p> Netflix is a&nbsp;media stock. It's not a surprise that traditional media behemoths are generating significant sums of incremental revenue through vibrant consumer product sales. Why wouldn't Netflix -- a company that's been collecting gobs of data on your viewing habits for years -- be as good at nailing what you'll want to buy next as it is at knowing what you want to view next? We may never see a theme park, though I would be the first in line through the turnstiles of Netflixlandia to ride the<i>Ozark</i>roller coaster or experience the<i>Stranger Things</i>dark ride. Selling unique merch to an engaged audience will be a lot easier, and unlike that<i>Ozark</i>coaster there are no height requirements or seat restraints to keep you from making the most of the consumer products ride.</p><p><blockquote>Netflix是一只媒体股票。传统媒体巨头通过充满活力的消费品销售创造了大量增量收入，这并不奇怪。为什么Netflix——一家多年来一直在收集大量关于你观看习惯的数据的公司——不能像知道你下一步想看什么一样擅长确定你下一步想买什么呢？我们可能永远不会看到主题公园，尽管我会是第一个通过Netflixlandia十字转门排队乘坐主题公园的人<i>欧扎克</i>过山车或体验<i>奇怪的事情</i>黑暗之旅。向积极参与的受众销售独特的商品会容易得多，与此不同<i>欧扎克</i>过山车没有高度要求或座位限制来阻止你充分利用消费品。</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源：<a href=\"https://www.fool.com/investing/2021/06/15/2-reasons-netflix-will-win-its-merchandising-gambi/\">Motley Fool</a></p>\n<p>为提升您的阅读体验，我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"NFLX":"奈飞"},"source_url":"https://www.fool.com/investing/2021/06/15/2-reasons-netflix-will-win-its-merchandising-gambi/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1137428482","content_text":"It's easy to be skeptical about last week's launch of Netflix's(NASDAQ:NFLX) online merch store. The new platform -- available via Netflix.shop-- is limited to selling T-shirts and hoodies themed to itsYasukeandEdenanime. It's just designer streetwear right now, and it's not cheap. T-shirts range in price from $30 to $45. Hypland's Yasuke hoodie is going to set you back a beefy $82, or nearly half a year of a Netflix subscription.\nHowever, you may want to think twice before you dismiss the leading premium video service's chances here. There are some good reasons to bet on Netflix's latest move. Let's check them out.\nIMAGE SOURCE: GETTY IMAGES.\n1. Netflix is just getting started\nThis is obviously just the opening act of Netflix.shop. You can get third-party -- admittedly unlicensed -- shirts for a lot less elsewhere. It will be harder to duplicate theYasukeandEdenaction figures that Netflix is promising will roll out later this month.\nLimited-edition apparel and decor inspired byLupin-- with the second season just dropping into your Netflix queue -- will hit the digital storefront this month. Last week's launch also teased upcoming exclusiveStranger ThingsandThe Witcherproduct lines. Reports also have Netflix working on aBridgertonclothing line alongside live events. And Fans ofLa Casa de Papel-- akaMoney Heist-- should be on the lookout for proprietary merch.\nDon't judge Netflix's new foray into the e-tail of physical merch based on what you see on today's landing page. The store will get bigger, and you'll get there once they roll around to paddling a new revenue stream based on one of your favorite shows.\n2. Never underestimate the Netflix audience\nIt's not smart to bet against Netflix. It doesn't make a move unless it has thoroughly thought things through. How many times were we asking Netflix to rent video games by mail during its red envelope days? How many analysts have wondered about the money that Netflix could rake in it if sold ads on top of its streams in this era of rising connected-TV rates?\nNetflix is way smarter than me. It may also be smarter than you when it comes to how it runs its business. Bloomberg is reporting that Netflix is in the process of hiring heads of consumer products, podcasts, and video game businesses that don't currently exist. If they see the light of day -- as we're seeing with consumer product -- it's because the company knows what it's doing.\nNetflix had 207.6 million subscribersat the end of March, and we're talking about entire families here. The reach and breadth is larger than the account base. It's a captive audience spending hours a day getting lost in Netflix's growing digital catalog of content.\nFolks trust Netflix to get it right. They stick around, even if it means prices keep moving higher. Netflix has increased its monthly rates in the U.S.five times over the last seven years, and the sub count is always higher by the time the next hike rolls around.\nNetflix is a media stock. It's not a surprise that traditional media behemoths are generating significant sums of incremental revenue through vibrant consumer product sales. Why wouldn't Netflix -- a company that's been collecting gobs of data on your viewing habits for years -- be as good at nailing what you'll want to buy next as it is at knowing what you want to view next? We may never see a theme park, though I would be the first in line through the turnstiles of Netflixlandia to ride theOzarkroller coaster or experience theStranger Thingsdark ride. Selling unique merch to an engaged audience will be a lot easier, and unlike thatOzarkcoaster there are no height requirements or seat restraints to keep you from making the most of the consumer products ride.","news_type":1,"symbols_score_info":{"NFLX":0.9}},"isVote":1,"tweetType":1,"viewCount":1265,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"lives":[]}