摩根黄的个人主页 - 老虎社区

摩根黄

摩根黄

保守保守特保守的美股期权收割机

IP属地：海外

40关注

48粉丝

2主题

0勋章

2021-07-20

领跑我看过他家的车车不咋滴老板牛逼吹的大

零跑：自研技术+性价比=超越特斯拉！？

2020-11-04

你的数据延期太重了

抱歉，原内容已删除

2019-10-23

$天然气1911(NG1911)$美国天然气一堆国内天然气的新闻老虎真是垃圾的可以

2019-09-27

等待时机止跌后多

2019-09-16

$玉米主连(ZCmain)$闯王

2019-04-27

$亚马逊(AMZN)$ 红**域谨慎多做

2019-04-27

$苹果(AAPL)$ 只买回撤不追高

2019-03-26

一季度财报一旦不好这个平台很难守住在往下看到200 190才能寻到支撑啊看不懂昨天大部分成交在264 这周很关键在往下跌📉直接破了前边的所有支撑位股价回到5年前然而神车还在奔走的路上他仍旧是电动车的老大看下旗舰店奔走的人流我就呵呵了

2018-12-02

@老虎🐯 这tm还是个炒美股的app吗？不要用国内媒体的声音误导投资者！社区的财经新闻不是来自腾讯就是新浪要么就是**官媒能不能转载点国际大媒体的报道国内媒体所表达的意思跟白宫官网发的通稿完全对不上并不是同意停止进一步加挣关税而是给一个90天的窗口期 90天后谈不妥继续加挣百分之二十五至于什么高通药物购买美国大宗商品等内容更是只字未提呀老虎的小编们不要太偷懒翻译一下白宫官网的通稿能死啊别总转载一些粉饰太平的垃圾？

2018-11-20

这一波得洗出去好多人

2018-11-02

最近老虎在进行资金监管迁移的工作，30天不进行操作资金监管方会由盈透证券那边转到老虎这是一个恨坑人的操作 30天不操作被默认为同意的做法将客户的权利至于何方为什么被默认为同意而不是维持现状我没有看到明确的公告没有客服沟通没有公示没有收到邮件资金安全收到考验还请官方明示！

2018-10-08

$特斯拉真要破了258.53到242.67这个扩展区间接下来的形态真是凶多吉少啊

2018-10-07

Put被行权成交了二十几万的特斯拉下周是走势如何我们拭目以待吧😱ི

2018-10-06

$特斯拉(TSLA)$ 这单没有被行行权是怎么回事？

2018-09-28

$特斯拉(TSLA)$ 谁赔的比率有我多请站出来相互取暖٩😩ི۶

2018-09-28

$特斯拉(TSLA)$ 马斯克真的有那么傻吗？

2018-09-07

$特斯拉(TSLA)$洗到 245加仓

2018-09-07

亚马逊凉了要大幅回调

2018-05-03

多空争夺战太激烈

单日围绕零线震荡多空对垒毫无方向可言财报后跌了就买越跌越买

多空争夺战太激烈

2018-04-12

支撑变阻力

300这个位置有点意思前期是支撑现在是阻力能否脱离300区域得看财报了

支撑变阻力

去老虎APP查看更多动态

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车不咋滴老板牛逼吹的大","listText":"领跑我看过他家的车 车不咋滴老板牛逼吹的大","text":"领跑我看过他家的车 车不咋滴老板牛逼吹的大","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/178050934","repostId":"2152666934","repostType":2,"repost":{"id":"2152666934","kind":"highlight","pubTimestamp":1626764659,"share":"https://www.laohu8.com/m/news/2152666934?lang=&edition=full","pubTime":"2021-07-20 15:04","market":"hk","language":"zh","title":"零跑：自研技术+性价比=超越特斯拉！？","url":"https://stock-news.laohu8.com/highlight/detail?id=2152666934","media":"华尔街见闻","summary":"“蔚小理”造车新势力阵营突现黑马。这就是高举“性价比”旗帜的零跑汽车。\n华尔街见闻从零跑汽车获悉，截至7月14日，零跑T03车型上险量在6月份新势力阵营中排名第三。“我们已进入新势力第一阵营，总量稳居","content":"<p>“蔚小理”造车新势力阵营突现黑马。这就是高举“性价比”旗帜的零跑汽车。</p>\n<p>华尔街见闻从零跑汽车获悉，截至7月14日，零跑T03车型上险量在6月份新势力阵营中排名第三。“我们已进入新势力第一阵营，总量稳居前五”。</p>\n<p>零跑汽车最近刚刚发布其“零跑2.0”战略，确立惊倒业界的重要目标：未来三年内，零跑将超越业界标杆<a href=\"https://laohu8.com/S/TSLA\">特斯拉</a>汽车，而支撑其走性价比路线的底气在于在造车的主要环节，实现核心技术全域自研。</p>\n<h2>低价顶配：高举性价比大旗</h2>\n<p>2011年8月16日，小米在北京798艺术中心D·PARK北京会所，推出首款<a href=\"https://laohu8.com/S/5RE.SI\">智能</a>手机“小米1”，定价1999元。自那时起，小米高举“性价比”旗帜铸造了今日小米第一个十年的辉煌。</p>\n<p>在“蔚小理”造车新势力领域，也出现一家主打“性价比”的成员——零跑汽车。</p>\n<p>“我们想做到极致性价比的产品，所以第一个产品针对5万-20万元的细分（电动车）市场。”联合创始人、董事、总裁吴保军说，“我们不是简单按照车的大小或尺寸、配置定义市场，而是以消费者购买实力或以消费者想要的体验和感觉为前提做市场定义。因此我们推出的第二款车型就以C11为核心展开。”</p>\n<p>据工信部最新公布的第346批《道路机动车辆生产企业及产品公告》新产品公示信息，零跑C11正式通过申报。</p>\n<p>华尔街见闻获悉，C11将在零跑金华工厂自产。据吴保军近期透露，零跑C11将于今年10月正式量产上市。</p>\n<p>公开资料显示，零跑C11定位中型纯电SUV。</p>\n<p>C11外观采用同级车型很少有的无框车门设计和隐藏式门把手设计，车身尺寸长宽高分别为4750/1905/1650mm，轴距达到2930mm。</p>\n<p>C11提供两种动力选择：单电机后驱版车型最大功率200kW，最大扭矩360N·m，NEDC综合续航为600km；双电机四驱版车型最大功率400kW，最大扭矩720N·m，NEDC综合续航为550km。</p>\n<p>零跑C11配备零跑自主研发的Leap Pilot智能驾驶系统，搭载两颗全自主研发凌芯01智能驾驶芯片，算力达8.4Tops，支持接入12路摄像头，以实现2.5D的360°环视、自动泊车、ADAS（高级驾驶辅助系统：Advanced Driving Assistance System）域控制及近L3级别的智能驾驶辅助功能。</p>\n<p>看C11的尺寸、配置和性能，这样等级的车型，售价理应在25万-30万元区间，但实际上C11的零售价区间仅为15.98万-19.98万元。</p>\n<p>零跑汽车创始人、董事长、CEO朱江明更透露称，“为了替换C11原先‘不令人满意’的音响系统，零跑多花了1000多万元购买新的调音算法。我们不惜血本做很多极致（性能）的功能（模块），（目的是）把这款车打造成不亚于BBA（奔驰、宝马和奥迪）满配的高性能产品。”</p>\n<p>看上去，为了提升用户体验，朱江明不惜成本堆叠C11的高配豪车功能：包括前排窗户双层玻璃，后排隐私玻璃；前排座椅通风，包括方向盘加热等，“这些50-60万元豪车的功能统统免费给用户加上去。”</p>\n<p>朱江明承认C11配置标准是向豪车看齐，“虽然这个产品配置、规格都是豪车，达到BBA 50万级燃油车满配的水平，但不是豪车的价，我们希望打造让全国人民都买得起的豪车。”</p>\n<p>但是高配低价，怎么实现赢利？</p>\n<p>“通过充分的自研技术，改变成本结构。”朱江明说。</p>\n<h2>三年内斩落特斯拉？</h2>\n<p>核心技术自研，这是零跑最新发布的2.0战略的核心主张。</p>\n<p>“零跑最大的战略是核心技术全域自研，造有灵魂的汽车。零跑从成立开始，策略就是所有核心技术全部自研，包括从电芯开始做的电池包，模组、PACP（电容式触摸屏）、BMS（新能源汽车电池管理系统）都自己完成。”朱江明说，“公司在成立时就成立了动力系统团队，我们的智能网联、智能驾驶全部车联网系统都自己开发。”</p>\n<p>智能驾驶技术全域自研，是零跑汽车2.0战略的关键支撑。</p>\n<p>此外，零跑汽车自研技术还包括智能座舱、动力总成系统、电池系统（包括结构、CBC技术即电芯C+车身B+底盘C一体化设计结构、油冷电机、增程产品、碳化硅电机）和类SOA（面向服务的架构：Service-Oriented Architecture）架构。</p>\n<p>据朱江明透露，在动力系统团队成立的同时也成立了智能驾驶团队，迄今为止研发了凌芯01号和整个ADAS算法等产品和技术。</p>\n<p>朱江明说，“到今天为止，T03和S01都已升级完成，像LKA（车道保持辅助系统：Lane Keep Assistance）、ACC（自适应巡航控制：Adaptive Cruise Control）这些L2级别常用和最实用的功能，都已经上车。T03只有7.58万元，照样也配备了非常好用的ACC功能。为什么能做到这一点？也是完全依托于全栈的自研，从算法到芯片。”</p>\n<p>华尔街见闻从零跑汽车获悉，C11将搭载以凌芯01为核心的ADAS智能驾驶解决方案。C11会配备两颗凌芯01芯片，算力达到达到8.4T，能实现L2-L3级别包括ACC功能在内的所有智能驾驶功能。</p>\n<p>朱江明说，C11的ADAS系统“应该是全国首个实现芯片级采用全国产自主品牌解决方案的车企”。</p>\n<p>零跑汽车的野望不止步于拿到国内第一，朱江明认为零跑汽车的自研全栈技术能力，将在三年内超越特斯拉。</p>\n<p>2020年零跑汽车组建L4级别智能驾驶团队，今年底团队扩容到100多人。</p>\n<p>这个团队的预定目标是在2023年底量产的C112搭载含激光雷达、毫米波及视觉三位一体智能驾驶达到L4级别；2024年实现包括城市道路、高速公路及自动泊车各项L4级功能在内的全自动L4级 标准。</p>\n<p>最重要的是，朱江明说，“我们要在三年内超越特斯拉，这是完全可行的，没有问题的。”</p>\n<p>奇特的是，朱江明认为零跑汽车能做到这一点的依据是“现在在大华，目前在所有的人脸识别、车牌识别，在每次各种PK竞赛里面不是第一就是第二，这是我们的现状”，“我们的团队曾经在全球车牌识别领域都全球数一数二”。</p>\n<p>虽然朱江明补充说，“未来我们对智能驾驶的投入更多都集中在算法层面，通过算法的不断迭代和训练达成（对特斯拉的）超越”，但其最有底气的依据来自团队在全球车牌识别领域的领先地位，这并不能让业界释怀。</p>\n<h2>学习小米<a href=\"https://laohu8.com/S/NIO\">蔚来</a>好榜样</h2>\n<p>无论朱江明能否做到在三年内超越特斯拉，但就目前的市场接受度而言，零跑汽车的表现尚称得上可圈可点。</p>\n<p>吴保军说，“今年上半年，零跑汽车累计销量突破2万台，月交付量进入造车新势力前五名，上险量从4月底牌示在新势力中居前四名。尤其值得庆贺的是，7月14日公布的单一车型上险量T03在新势力中排名第三。我们已进入新势力第一阵营，总量稳居前五。”</p>\n<p>公开消息显示，2020年全年，零跑汽车累计实现销售11391台，获得资本市场的认可。“B轮融资达到43亿元，超募13亿元，全资收购福建新福达，解决了生产资质的问题。”</p>\n<p>今年下半年，吴保军“预计下半年订单5.62万台，销量4.8万台。2021年全年实现销售6.24万台。到2025年，我们计划冲击80万台销售目标，计划占新能源乘用车市场10%的份额。”</p>\n<p>支撑这些未来目标的基石即2.0战略，除了技术和产品侧重，华尔街见闻发现，用户也是这项战略的重点。</p>\n<p>在造车新势力中，首个提出要做“用户型公司”的是蔚来汽车，其产品显著特征是新车型用户中由老用户转化或者介绍新用户的占比很高。</p>\n<p>零跑汽车也有类似特征。</p>\n<p>朱江明透露一个细节：“现在T03所有销量中，超过40%的效率占比由用户转介绍所得。我也有几个好朋友连续介绍了4-5个用户。在C11推出后6000个预订用户中，约10%的用户原先是T03（车型）用户。”</p>\n<p>华尔街见闻注意到，7月15日在浙江金华参加零跑2.0战略发布会的汽车记者，有数个是C11车主。</p>\n<p>为了践行用户策略，朱江明说他自己做了很多改变：“我从后台走到前台，在我们APP用我的名字注册后跟用户交流，这是很大的改变。我希望去听更多用户的声音。”</p>\n<p>在管理架构层面，2020年零跑汽车成立市场运营部，等级是一级，“我们要真正让用户参与到整个产品的规划、设计、各种配置等各个方面，充分征求用户意见，不是停留在形式上，而是实打实地希望跟我们的用户共建共创零跑生态社区，同时共同打造符合大家所需要的产品。”</p>\n<p>这是在复制小米的米粉策略？</p>\n<p>朱江明说，零跑汽车用户的战略很简单，首先要有高附加值产品，所有产品必须物超所值，以此赢得用户信任。“优质服务是除了提供高附加值产品之外的另一极，这是赢得客户，实现零跑产品热销最基础的前提。”</p>\n<p>因此，就产品和市场策略看，零跑汽车似乎是把蔚来汽车和小米集团作为摹本，再加上朱江明自认业界出挑的全栈技术自研能力，三者共同构成了三年内挑特斯拉于马下的雄心。</p>\n<p>现在还不知道零跑作为汽车界的性价比掌旗使，能否复制小米集团创业第一个十年的璀璨征程。</p>","source":"wallstreetcn_api","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>零跑：自研技术+性价比=超越特斯拉！？</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; 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}\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n零跑：自研技术+性价比=超越特斯拉！？\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-07-20 15:04 北京时间&nbsp;&nbsp;&nbsp;<a href=https://wallstreetcn.com/articles/3635841><strong>华尔街见闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>“蔚小理”造车新势力阵营突现黑马。这就是高举“性价比”旗帜的零跑汽车。\n华尔街见闻从零跑汽车获悉，截至7月14日，零跑T03车型上险量在6月份新势力阵营中排名第三。“我们已进入新势力第一阵营，总量稳居前五”。\n零跑汽车最近刚刚发布其“零跑2.0”战略，确立惊倒业界的重要目标：未来三年内，零跑将超越业界标杆特斯拉汽车，而支撑其走性价比路线的底气在于在造车的主要环节，实现核心技术全域自研。\n低价顶配：...</p>\n\n<a href=\"https://wallstreetcn.com/articles/3635841\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/edb5904d62b10798f760277be625646d","relate_stocks":{"TSLA":"特斯拉"},"source_url":"https://wallstreetcn.com/articles/3635841","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2152666934","content_text":"“蔚小理”造车新势力阵营突现黑马。这就是高举“性价比”旗帜的零跑汽车。\n华尔街见闻从零跑汽车获悉，截至7月14日，零跑T03车型上险量在6月份新势力阵营中排名第三。“我们已进入新势力第一阵营，总量稳居前五”。\n零跑汽车最近刚刚发布其“零跑2.0”战略，确立惊倒业界的重要目标：未来三年内，零跑将超越业界标杆特斯拉汽车，而支撑其走性价比路线的底气在于在造车的主要环节，实现核心技术全域自研。\n低价顶配：高举性价比大旗\n2011年8月16日，小米在北京798艺术中心D·PARK北京会所，推出首款智能手机“小米1”，定价1999元。自那时起，小米高举“性价比”旗帜铸造了今日小米第一个十年的辉煌。\n在“蔚小理”造车新势力领域，也出现一家主打“性价比”的成员——零跑汽车。\n“我们想做到极致性价比的产品，所以第一个产品针对5万-20万元的细分（电动车）市场。”联合创始人、董事、总裁吴保军说，“我们不是简单按照车的大小或尺寸、配置定义市场，而是以消费者购买实力或以消费者想要的体验和感觉为前提做市场定义。因此我们推出的第二款车型就以C11为核心展开。”\n据工信部最新公布的第346批《道路机动车辆生产企业及产品公告》新产品公示信息，零跑C11正式通过申报。\n华尔街见闻获悉，C11将在零跑金华工厂自产。据吴保军近期透露，零跑C11将于今年10月正式量产上市。\n公开资料显示，零跑C11定位中型纯电SUV。\nC11外观采用同级车型很少有的无框车门设计和隐藏式门把手设计，车身尺寸长宽高分别为4750/1905/1650mm，轴距达到2930mm。\nC11提供两种动力选择：单电机后驱版车型最大功率200kW，最大扭矩360N·m，NEDC综合续航为600km；双电机四驱版车型最大功率400kW，最大扭矩720N·m，NEDC综合续航为550km。\n零跑C11配备零跑自主研发的Leap Pilot智能驾驶系统，搭载两颗全自主研发凌芯01智能驾驶芯片，算力达8.4Tops，支持接入12路摄像头，以实现2.5D的360°环视、自动泊车、ADAS（高级驾驶辅助系统：Advanced Driving Assistance System）域控制及近L3级别的智能驾驶辅助功能。\n看C11的尺寸、配置和性能，这样等级的车型，售价理应在25万-30万元区间，但实际上C11的零售价区间仅为15.98万-19.98万元。\n零跑汽车创始人、董事长、CEO朱江明更透露称，“为了替换C11原先‘不令人满意’的音响系统，零跑多花了1000多万元购买新的调音算法。我们不惜血本做很多极致（性能）的功能（模块），（目的是）把这款车打造成不亚于BBA（奔驰、宝马和奥迪）满配的高性能产品。”\n看上去，为了提升用户体验，朱江明不惜成本堆叠C11的高配豪车功能：包括前排窗户双层玻璃，后排隐私玻璃；前排座椅通风，包括方向盘加热等，“这些50-60万元豪车的功能统统免费给用户加上去。”\n朱江明承认C11配置标准是向豪车看齐，“虽然这个产品配置、规格都是豪车，达到BBA 50万级燃油车满配的水平，但不是豪车的价，我们希望打造让全国人民都买得起的豪车。”\n但是高配低价，怎么实现赢利？\n“通过充分的自研技术，改变成本结构。”朱江明说。\n三年内斩落特斯拉？\n核心技术自研，这是零跑最新发布的2.0战略的核心主张。\n“零跑最大的战略是核心技术全域自研，造有灵魂的汽车。零跑从成立开始，策略就是所有核心技术全部自研，包括从电芯开始做的电池包，模组、PACP（电容式触摸屏）、BMS（新能源汽车电池管理系统）都自己完成。”朱江明说，“公司在成立时就成立了动力系统团队，我们的智能网联、智能驾驶全部车联网系统都自己开发。”\n智能驾驶技术全域自研，是零跑汽车2.0战略的关键支撑。\n此外，零跑汽车自研技术还包括智能座舱、动力总成系统、电池系统（包括结构、CBC技术即电芯C+车身B+底盘C一体化设计结构、油冷电机、增程产品、碳化硅电机）和类SOA（面向服务的架构：Service-Oriented Architecture）架构。\n据朱江明透露，在动力系统团队成立的同时也成立了智能驾驶团队，迄今为止研发了凌芯01号和整个ADAS算法等产品和技术。\n朱江明说，“到今天为止，T03和S01都已升级完成，像LKA（车道保持辅助系统：Lane Keep Assistance）、ACC（自适应巡航控制：Adaptive Cruise Control）这些L2级别常用和最实用的功能，都已经上车。T03只有7.58万元，照样也配备了非常好用的ACC功能。为什么能做到这一点？也是完全依托于全栈的自研，从算法到芯片。”\n华尔街见闻从零跑汽车获悉，C11将搭载以凌芯01为核心的ADAS智能驾驶解决方案。C11会配备两颗凌芯01芯片，算力达到达到8.4T，能实现L2-L3级别包括ACC功能在内的所有智能驾驶功能。\n朱江明说，C11的ADAS系统“应该是全国首个实现芯片级采用全国产自主品牌解决方案的车企”。\n零跑汽车的野望不止步于拿到国内第一，朱江明认为零跑汽车的自研全栈技术能力，将在三年内超越特斯拉。\n2020年零跑汽车组建L4级别智能驾驶团队，今年底团队扩容到100多人。\n这个团队的预定目标是在2023年底量产的C112搭载含激光雷达、毫米波及视觉三位一体智能驾驶达到L4级别；2024年实现包括城市道路、高速公路及自动泊车各项L4级功能在内的全自动L4级 标准。\n最重要的是，朱江明说，“我们要在三年内超越特斯拉，这是完全可行的，没有问题的。”\n奇特的是，朱江明认为零跑汽车能做到这一点的依据是“现在在大华，目前在所有的人脸识别、车牌识别，在每次各种PK竞赛里面不是第一就是第二，这是我们的现状”，“我们的团队曾经在全球车牌识别领域都全球数一数二”。\n虽然朱江明补充说，“未来我们对智能驾驶的投入更多都集中在算法层面，通过算法的不断迭代和训练达成（对特斯拉的）超越”，但其最有底气的依据来自团队在全球车牌识别领域的领先地位，这并不能让业界释怀。\n学习小米蔚来好榜样\n无论朱江明能否做到在三年内超越特斯拉，但就目前的市场接受度而言，零跑汽车的表现尚称得上可圈可点。\n吴保军说，“今年上半年，零跑汽车累计销量突破2万台，月交付量进入造车新势力前五名，上险量从4月底牌示在新势力中居前四名。尤其值得庆贺的是，7月14日公布的单一车型上险量T03在新势力中排名第三。我们已进入新势力第一阵营，总量稳居前五。”\n公开消息显示，2020年全年，零跑汽车累计实现销售11391台，获得资本市场的认可。“B轮融资达到43亿元，超募13亿元，全资收购福建新福达，解决了生产资质的问题。”\n今年下半年，吴保军“预计下半年订单5.62万台，销量4.8万台。2021年全年实现销售6.24万台。到2025年，我们计划冲击80万台销售目标，计划占新能源乘用车市场10%的份额。”\n支撑这些未来目标的基石即2.0战略，除了技术和产品侧重，华尔街见闻发现，用户也是这项战略的重点。\n在造车新势力中，首个提出要做“用户型公司”的是蔚来汽车，其产品显著特征是新车型用户中由老用户转化或者介绍新用户的占比很高。\n零跑汽车也有类似特征。\n朱江明透露一个细节：“现在T03所有销量中，超过40%的效率占比由用户转介绍所得。我也有几个好朋友连续介绍了4-5个用户。在C11推出后6000个预订用户中，约10%的用户原先是T03（车型）用户。”\n华尔街见闻注意到，7月15日在浙江金华参加零跑2.0战略发布会的汽车记者，有数个是C11车主。\n为了践行用户策略，朱江明说他自己做了很多改变：“我从后台走到前台，在我们APP用我的名字注册后跟用户交流，这是很大的改变。我希望去听更多用户的声音。”\n在管理架构层面，2020年零跑汽车成立市场运营部，等级是一级，“我们要真正让用户参与到整个产品的规划、设计、各种配置等各个方面，充分征求用户意见，不是停留在形式上，而是实打实地希望跟我们的用户共建共创零跑生态社区，同时共同打造符合大家所需要的产品。”\n这是在复制小米的米粉策略？\n朱江明说，零跑汽车用户的战略很简单，首先要有高附加值产品，所有产品必须物超所值，以此赢得用户信任。“优质服务是除了提供高附加值产品之外的另一极，这是赢得客户，实现零跑产品热销最基础的前提。”\n因此，就产品和市场策略看，零跑汽车似乎是把蔚来汽车和小米集团作为摹本，再加上朱江明自认业界出挑的全栈技术自研能力，三者共同构成了三年内挑特斯拉于马下的雄心。\n现在还不知道零跑作为汽车界的性价比掌旗使，能否复制小米集团创业第一个十年的璀璨征程。","news_type":1},"isVote":1,"tweetType":1,"viewCount":2447,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":306790252,"gmtCreate":1604464063276,"gmtModify":1703833256046,"author":{"id":"271373344766416","authorId":"271373344766416","name":"摩根黄","avatar":"https://static.tigerbbs.com/382a8989e74d16281b3065772809376a","crmLevel":7,"crmLevelSwitch":0,"followedFlag":false,"idStr":"271373344766416","authorIdStr":"271373344766416"},"themes":[],"htmlText":"你的数据延期太重了&nbsp;","listText":"你的数据延期太重了&nbsp;","text":"你的数据延期太重了","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/306790252","repostId":"1129859171","repostType":4,"isVote":1,"tweetType":1,"viewCount":2483,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":936000837,"gmtCreate":1571846251729,"gmtModify":1704723060111,"author":{"id":"271373344766416","authorId":"271373344766416","name":"摩根黄","avatar":"https://static.tigerbbs.com/382a8989e74d16281b3065772809376a","crmLevel":7,"crmLevelSwitch":0,"followedFlag":false,"idStr":"271373344766416","authorIdStr":"271373344766416"},"themes":[],"htmlText":"<a 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