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Apple could pass chip costs into higher iPhone 13 prices

Seeking Alpha2021-08-26

Apple (NASDAQ:AAPL)could raise the prices for its upcoming iPhone 13 lineup as chip manufacturing partner Taiwan Semiconductor Manufacturing (NYSE:TSM)moves to raise its costs amid the ongoing global semiconductor shortage.

DigiTimes, a publication with a strong record with news from industry sources, reports that TSMC could raise Apple's prices by 3% to 5%, costs that Apple might pass on to consumers.

TSMC is reportedly raising overall prices from 10% to 20% but is offering a discount to its largest client. Apple accounts for over 20% of the foundry's total wafer revenue.

The iPhone 12 lineup debuted last year with four core models, two base and two Pro edition handsets. The prices ranged from $799 for the standard iPhone 12 to $1,099 for the iPhone 12 Max with 128GB of storage.

Apple will unveil its newest family of handsets as early as next month and the prices will be announced at the launch event. Reports have suggested the so-called iPhone 13 lineup will include four models with the same sizes as the iPhone 12 family, faster A15 Bionic processors and larger batteries. The two Pro models are expected to feature an improved ultrawide camera lens.

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评论22

  • Ceciliating
    ·2021-09-06
    OK
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  • Fayna
    ·2021-08-28
    If other android brands are raising price also, maybe Apple will not look so bad by consumers.
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    • Amy1224
      不喜欢苹果手机。。。
      2021-08-28
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  • StarGate
    ·2021-08-27
    IPhone are more costly than laptop...well, you might take a bite if this is better than it
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  • mczens
    ·2021-08-27
    Wow that's not good for me as a consumer 
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    • Eded
      DeFinitely… But we cant do anything
      2021-08-27
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  • HL2022
    ·2021-08-26
    chip
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  • OO_898
    ·2021-08-26
    [Sweats] 
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  • BlueDaisy
    ·2021-08-26
    Good for shareholders
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  • EV97
    ·2021-08-26
    Like and comment pls 
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    • WWTan
      like and like back
      2021-08-26
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  • Lineeeeee
    ·2021-08-26
    Oh no. More expensive phones 😧
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  • Niknaks
    ·2021-08-26
    There goes my dream to upgrade my phone .. sigh..
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  • Calvinkuah
    ·2021-08-26
    Need to sell both kidneys and liver for the newphone now. Unless apple stocks moon!
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  • Minion
    ·2021-08-26
    Damn
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  • Minion
    ·2021-08-26
    Wts
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  • RO8
    ·2021-08-26
    Oh ou jialat
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    • frusty
      agree
      2021-08-26
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  • ahteow
    ·2021-08-26
    Please help to like my post 🙏🏻🙏🏻🙏🏻 will comment/like back
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    • TingZZ
      Ok
      2021-08-26
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    • Kco
      Ok!
      2021-08-26
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  • FookChia
    ·2021-08-26
    Like pls
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    收起
  • JASRICH
    ·2021-08-26
    K
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  • 根本英俊Nickei
    ·2021-08-26
    K
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    • Yiggy
      ok
      2021-08-26
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    • scroxia
      Ok
      2021-08-26
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  • 449ff09a
    ·2021-08-26
    Consumer pays 
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    • 449ff09a
      Yaya
      2021-08-26
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  • niclch
    ·2021-08-26
    Good
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