Popular hot dog brand, Egg Beaters and Odom’s Tennessee Pride brands could fetch $700 million
Hebrew National may soon answer to a different authority.
Conagra Brands Inc. is in talks to sell the famous hot dog brand to Brazil’s JBS SA, people familiar with the matter said.
A deal, which the people said could also include the Egg Beaters and Odom’s Tennessee Pride brands, could be valued at around $700 million. Any agreement is likely weeks away and Conagra could end up keeping the business or selling it to someone else, the people cautioned.
Conagra in April 2019 said Hebrew National’s sales over the previous year were $170 million, and Egg Beaters’ were $78 million. But the kosher hot dog’s popularity and cultural cache transcend the brand’s size, thanks in part to its long-running slogan, “We answer to a higher authority.”
Conagra, which has a market value of around $17.6 billion, has beenretooling its portfolio to boost its frozen food and snack brandssuch as Healthy Choice and Slim Jim.