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行者无疆1988

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- 行者无疆1988行者无疆1988
  ·04-22 21:49
  价格区间，创始人的扩张策略和风格以及市场定位和产品线，注定了霸王茶姬的天花板还是要弱于蜜雪。价格优势伟大的消费品，有一个共同的特点，不分男女老幼，不分收入结构，地区的人都能消费的到，都能买的起的产品，想到了哪个？可口可乐。蜜雪就是沿着这样的路线在往下走，这是天花板更高的生意。霸王走的路线显然不是这样。市场定位霸王老板要想让霸王做东方的星巴克，但是目前还只能提供产品，但是能否营造更有溢价的所谓第三空间，并在未来让西方消费者买单，还是存在很大不确定性。
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- 行者无疆1988行者无疆1988
  ·02-13
  $古茗(01364)$ 茶饮市场，要考虑该品牌未来如何增长，开店密度，目标客群人数变化，还有竞争，供应链能否支持品牌降本，都是未知。
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