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2021-06-24

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Allbirds Rumored to File for IPO Confidentially<blockquote>据传Allbirds将秘密申请IPO</blockquote>

The summer of the disruptive IPO is in full swing. Top financial and industry sources are buzzing ab

Allbirds Rumored to File for IPO Confidentially<blockquote>据传Allbirds将秘密申请IPO</blockquote>

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Rent the Runway has also been reported to be considering an offering.<blockquote>此前，Warby Parker周二表示已提交文件供审查，而品牌巨头Authentic Brands Group预计将于下个月公开其注册声明，并在不久后发行。据报道，Rent the Runway也在考虑提供服务。</blockquote> These companies and others — like Figs, the medical scrubs brand that is valued at $7.4 billion after is IPO last month — are looking hard at the still hot-stock market. Also jumping into the market this year were resale experts ThredUp, Poshmark Inc., clean beauty pioneer The Honest Co. as well as Dr. Martens and Mytheresa.<blockquote>这些公司和其他公司——比如上个月首次公开募股后估值为74亿美元的医用手术服品牌Figs——正在密切关注仍然火热的股市。今年进入市场的还有转售专家ThredUp、Poshmark Inc.、清洁美容先驱The Honest Co.以及Dr.Martens和Mytheresa。</blockquote> Despite the crushing blow of the pandemic, which sent so many shoppers home and forced many a bankruptcy, including Neiman Marcus, J. Crew and J.C. Penney, Wall Street has been on a tear.<blockquote>尽管疫情造成了毁灭性的打击，许多购物者被送回家，并迫使许多人破产，包括内曼·马库斯、J.Crew和J.C彭尼，华尔街一直在上涨。</blockquote> It’s a counterintuitive run that’s been fueled by emergency stimulus from the government, low interest rates and the belief that consumers are going to come roaring back, while also retaining their newfound enthusiasm for shopping online.<blockquote>这是一种违反直觉的走势，是由政府的紧急刺激、低利率以及消费者将卷土重来的信念推动的，同时也保留了他们对网上购物的新热情。</blockquote> Although COVID-19 killed nearly 3.9 million globally, is still a real and present danger in many countries and is severely tying up supply chains, the Dow Jones Industrial Average is up 29.8 percent over the past year, having dipped 71.34 points to 33,874.24 on Wednesday.<blockquote>尽管COVID-19在全球造成近390万人死亡，在许多国家仍然是一个真实而现实的危险，并严重阻碍了供应链，但道琼斯工业平均指数在过去一年中上涨了29.8%，周三下跌了71.34点至33,874.24点。</blockquote> The getting is still good in the stock market — and is not likely to get much better — and many companies are just finally going for it.<blockquote>股市的走势仍然很好——而且不太可能变得更好——许多公司终于开始尝试了。</blockquote> That includes the disruptive darlings like Allbirds and Warby Parker that built big names and buzz by taking a new approach to business, although the specifics of just how large and profitable the companies are has always been a matter of debate and mystery.<blockquote>其中包括像Allbirds和Warby Parker这样的颠覆性宠儿，它们通过采取新的业务方式建立了知名企业和知名度，尽管这些公司的规模和盈利能力的具体情况一直是一个争论和神秘的问题。</blockquote> Going public would pull back the curtains on the next generation of consumer businesses and reveal just how their new approaches translate into market share and profits.<blockquote>上市将拉开下一代消费企业的帷幕，并揭示它们的新方法如何转化为市场份额和利润。</blockquote> If these companies do come to market and impress, they could help shape where investors choose to place their money in the future, what traits the established set of publicly traded firms choose to emphasize and how everyone pitches themselves to Wall Street.<blockquote>如果这些公司确实上市并给人留下深刻印象，它们可以帮助塑造投资者选择未来将资金投向何处、知名上市公司选择强调哪些特征以及每个人如何向华尔街推销自己。</blockquote> Already, companies across the spectrum that used to worship at the altar of shareholder value are talking about their purpose and how they can make a positive impact on the world — notions that Allbirds and Warby Parker, for instance, were founded on.<blockquote>过去崇拜股东价值的各种公司已经在谈论他们的目标以及如何对世界产生积极影响——例如，Allbirds和Warby Parker就是基于这些理念成立的。</blockquote> These companies have long been on the radar, but they seem to have changed their tune rather quickly when it comes to joining the public markets.<blockquote>这些公司长期以来一直受到关注，但在加入公开市场方面，它们似乎很快就改变了态度。</blockquote> At Allbirds, the word from cofounder Tim Brown in late February was: “We have no plans for an IPO. The possibility of being a public company is a huge challenge, and at five years old, it’s still very early in our life cycle.”<blockquote>在Allbirds，联合创始人蒂姆·布朗(Tim Brown)在2月底表示：“我们没有IPO计划。成为一家上市公司的可能性是一个巨大的挑战，而且在我们成立五年的时候，它仍然处于生命周期的早期。”</blockquote> But that sentiment that seemed to haveshifted by April, when the company said, “Allbirds has always been focused on building a great company, and as a B Corp and Public Benefit Corporation, doing what is best for our stakeholders (planet, people, investors) at the right time and in a way that helps the business grow in a sustainable fashion.”<blockquote>但这种情绪似乎在4月份发生了转变，当时该公司表示：“Allbirds一直专注于建立一家伟大的公司，作为一家B公司和公益公司，为我们的利益相关者（地球、人类、投资者）做最有利的事情）在正确的时间并以帮助业务以可持续的方式发展。”</blockquote> The company did not immediately comment on Wednesday.<blockquote>该公司周三没有立即置评。</blockquote> When WWD first reported that Warby Parker was looking at an offering in March, the company said, “We’ve always viewed an IPO as a financing opportunity and it’s a likely outcome at some point, though we don’t have immediate plans to go public.”<blockquote>当WWD在3月份首次报道Warby Parker正在考虑发行时，该公司表示：“我们一直将IPO视为一个融资机会，并且在某个时候这是一个可能的结果，尽管我们没有立即上市的计划。”</blockquote> On Tuesday, things felt much more immediate as the company said it had “confidentially submitted a draft registration statement on Form S-1 with the Securities and Exchange Commission.”<blockquote>周二，事情感觉更加直接，因为该公司表示已“秘密向美国证券交易委员会提交了S-1表格注册声明草案”。</blockquote> Filing confidently lets companies iron out any issues with SEC staff before the big reveal — which will no doubt have many on the edge of their seats.<blockquote>自信地提交文件可以让公司在重大披露之前解决与SEC工作人员的任何问题——这无疑会让许多人坐立不安。</blockquote> IPOs will help early investors cash out and could also raise money that would go directly to the companies to fuel growth ambitions.<blockquote>首次公开募股将帮助早期投资者套现，还可以筹集资金，直接流向公司，以推动增长雄心。</blockquote> And by all accounts, the next generation is continuing to look to the future and is staffing up to inherit the world (or try to).<blockquote>从各方面来看，下一代将继续展望未来，并为继承世界（或试图继承）做好准备。</blockquote> In that vein, Aliza Licht has been named head of social media and brand experiences at Warby Parker, a new full-time post.<blockquote>本着这种精神，Aliza Licht被任命为Warby Parker社交媒体和品牌体验主管，这是一个新的全职职位。</blockquote> Licht, who has been working with the brand for the past nine months, will report to Lori Krauss, chief marketing officer of Warby Parker. Licht is founder and president of Leave Your Mark LLC and will continue to host the “Leave Your Mark” podcast and serve as a mentor to the members-only community founded to cultivate professional development, networking and mentorship in the working world. She is the author of the book “Leave Your Mark.”<blockquote>Licht在过去的九个月里一直与该品牌合作，他将向Warby Parker首席营销官Lori Krauss汇报。Licht是Leave Your Mark LLC的创始人兼总裁，他将继续主持“Leave Your Mark”播客，并担任会员专属社区的导师，该社区旨在培养工作世界的职业发展、网络和指导。她是《留下你的印记》一书的作者。</blockquote> Earlier in her career, Licht was executive vice president, brand marketing and communications at Alice + Olivia for two and a half years. Before that, she was senior vice president, global communications at Donna Karan International, where she worked for 17 years. For six years, she was the voice of DKNY PR Girl, the social media personality.<blockquote>在她职业生涯的早期，Licht在Alice+Olivia担任了两年半的品牌营销和传播执行副总裁。在此之前，她是唐娜·卡兰国际公司全球传播高级副总裁，在那里她工作了17年。六年来，她一直是社交媒体名人DKNY公关女孩的代言人。</blockquote> “I’ve been a longtime fan and customer of the brand, and after working with the company for the past nine months in a consulting capacity, I fell in love with the mission and company culture. It’s a really special and innovative place to work, and I feel honored to join the team and take on this new role of social media and brand experiences,” said Licht.<blockquote>“我一直是该品牌的长期粉丝和客户，在过去九个月以咨询身份与该公司合作后，我爱上了该公司的使命和公司文化。这是一个非常特别和创新的工作场所，我很荣幸加入该团队并承担社交媒体和品牌体验的新角色，”Licht说。</blockquote>","source":"lsy1612507957220","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Allbirds Rumored to File for IPO Confidentially<blockquote>据传Allbirds将秘密申请IPO</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nAllbirds Rumored to File for IPO Confidentially<blockquote>据传Allbirds将秘密申请IPO</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nfinance.yahoo2021-06-24 14:31\n\n</h4>\n</header>\n<article>\nThe summer of the disruptive IPO is in full swing.<blockquote>颠覆性IPO的夏天正在如火如荼地进行。</blockquote> Top financial and industry sources are buzzing about Allbirds, which is said to have taken the plunge and filed confidentially for an IPO, looking to cash in on the hot market by leveraging its strong niche in sustainable footwear.<blockquote>顶级金融和行业消息人士对Allbirds议论纷纷，据说该公司已冒险秘密申请首次公开募股，希望利用其在可持续鞋类领域的强大利基市场获利。</blockquote> This follows Warby Parker, which said Tuesday that it had submitted its papers for review, and brand powerhouse Authentic Brands Group, which sources said is expected to make its registration statement public next month with an offering to follow shortly. Rent the Runway has also been reported to be considering an offering.<blockquote>此前，Warby Parker周二表示已提交文件供审查，而品牌巨头Authentic Brands Group预计将于下个月公开其注册声明，并在不久后发行。据报道，Rent the Runway也在考虑提供服务。</blockquote> These companies and others — like Figs, the medical scrubs brand that is valued at $7.4 billion after is IPO last month — are looking hard at the still hot-stock market. Also jumping into the market this year were resale experts ThredUp, Poshmark Inc., clean beauty pioneer The Honest Co. as well as Dr. Martens and Mytheresa.<blockquote>这些公司和其他公司——比如上个月首次公开募股后估值为74亿美元的医用手术服品牌Figs——正在密切关注仍然火热的股市。今年进入市场的还有转售专家ThredUp、Poshmark Inc.、清洁美容先驱The Honest Co.以及Dr.Martens和Mytheresa。</blockquote> Despite the crushing blow of the pandemic, which sent so many shoppers home and forced many a bankruptcy, including Neiman Marcus, J. Crew and J.C. Penney, Wall Street has been on a tear.<blockquote>尽管疫情造成了毁灭性的打击，许多购物者被送回家，并迫使许多人破产，包括内曼·马库斯、J.Crew和J.C彭尼，华尔街一直在上涨。</blockquote> It’s a counterintuitive run that’s been fueled by emergency stimulus from the government, low interest rates and the belief that consumers are going to come roaring back, while also retaining their newfound enthusiasm for shopping online.<blockquote>这是一种违反直觉的走势，是由政府的紧急刺激、低利率以及消费者将卷土重来的信念推动的，同时也保留了他们对网上购物的新热情。</blockquote> Although COVID-19 killed nearly 3.9 million globally, is still a real and present danger in many countries and is severely tying up supply chains, the Dow Jones Industrial Average is up 29.8 percent over the past year, having dipped 71.34 points to 33,874.24 on Wednesday.<blockquote>尽管COVID-19在全球造成近390万人死亡，在许多国家仍然是一个真实而现实的危险，并严重阻碍了供应链，但道琼斯工业平均指数在过去一年中上涨了29.8%，周三下跌了71.34点至33,874.24点。</blockquote> The getting is still good in the stock market — and is not likely to get much better — and many companies are just finally going for it.<blockquote>股市的走势仍然很好——而且不太可能变得更好——许多公司终于开始尝试了。</blockquote> That includes the disruptive darlings like Allbirds and Warby Parker that built big names and buzz by taking a new approach to business, although the specifics of just how large and profitable the companies are has always been a matter of debate and mystery.<blockquote>其中包括像Allbirds和Warby Parker这样的颠覆性宠儿，它们通过采取新的业务方式建立了知名企业和知名度，尽管这些公司的规模和盈利能力的具体情况一直是一个争论和神秘的问题。</blockquote> Going public would pull back the curtains on the next generation of consumer businesses and reveal just how their new approaches translate into market share and profits.<blockquote>上市将拉开下一代消费企业的帷幕，并揭示它们的新方法如何转化为市场份额和利润。</blockquote> If these companies do come to market and impress, they could help shape where investors choose to place their money in the future, what traits the established set of publicly traded firms choose to emphasize and how everyone pitches themselves to Wall Street.<blockquote>如果这些公司确实上市并给人留下深刻印象，它们可以帮助塑造投资者选择未来将资金投向何处、知名上市公司选择强调哪些特征以及每个人如何向华尔街推销自己。</blockquote> Already, companies across the spectrum that used to worship at the altar of shareholder value are talking about their purpose and how they can make a positive impact on the world — notions that Allbirds and Warby Parker, for instance, were founded on.<blockquote>过去崇拜股东价值的各种公司已经在谈论他们的目标以及如何对世界产生积极影响——例如，Allbirds和Warby Parker就是基于这些理念成立的。</blockquote> These companies have long been on the radar, but they seem to have changed their tune rather quickly when it comes to joining the public markets.<blockquote>这些公司长期以来一直受到关注，但在加入公开市场方面，它们似乎很快就改变了态度。</blockquote> At Allbirds, the word from cofounder Tim Brown in late February was: “We have no plans for an IPO. The possibility of being a public company is a huge challenge, and at five years old, it’s still very early in our life cycle.”<blockquote>在Allbirds，联合创始人蒂姆·布朗(Tim Brown)在2月底表示：“我们没有IPO计划。成为一家上市公司的可能性是一个巨大的挑战，而且在我们成立五年的时候，它仍然处于生命周期的早期。”</blockquote> But that sentiment that seemed to haveshifted by April, when the company said, “Allbirds has always been focused on building a great company, and as a B Corp and Public Benefit Corporation, doing what is best for our stakeholders (planet, people, investors) at the right time and in a way that helps the business grow in a sustainable fashion.”<blockquote>但这种情绪似乎在4月份发生了转变，当时该公司表示：“Allbirds一直专注于建立一家伟大的公司，作为一家B公司和公益公司，为我们的利益相关者（地球、人类、投资者）做最有利的事情）在正确的时间并以帮助业务以可持续的方式发展。”</blockquote> The company did not immediately comment on Wednesday.<blockquote>该公司周三没有立即置评。</blockquote> When WWD first reported that Warby Parker was looking at an offering in March, the company said, “We’ve always viewed an IPO as a financing opportunity and it’s a likely outcome at some point, though we don’t have immediate plans to go public.”<blockquote>当WWD在3月份首次报道Warby Parker正在考虑发行时，该公司表示：“我们一直将IPO视为一个融资机会，并且在某个时候这是一个可能的结果，尽管我们没有立即上市的计划。”</blockquote> On Tuesday, things felt much more immediate as the company said it had “confidentially submitted a draft registration statement on Form S-1 with the Securities and Exchange Commission.”<blockquote>周二，事情感觉更加直接，因为该公司表示已“秘密向美国证券交易委员会提交了S-1表格注册声明草案”。</blockquote> Filing confidently lets companies iron out any issues with SEC staff before the big reveal — which will no doubt have many on the edge of their seats.<blockquote>自信地提交文件可以让公司在重大披露之前解决与SEC工作人员的任何问题——这无疑会让许多人坐立不安。</blockquote> IPOs will help early investors cash out and could also raise money that would go directly to the companies to fuel growth ambitions.<blockquote>首次公开募股将帮助早期投资者套现，还可以筹集资金，直接流向公司，以推动增长雄心。</blockquote> And by all accounts, the next generation is continuing to look to the future and is staffing up to inherit the world (or try to).<blockquote>从各方面来看，下一代将继续展望未来，并为继承世界（或试图继承）做好准备。</blockquote> In that vein, Aliza Licht has been named head of social media and brand experiences at Warby Parker, a new full-time post.<blockquote>本着这种精神，Aliza Licht被任命为Warby Parker社交媒体和品牌体验主管，这是一个新的全职职位。</blockquote> Licht, who has been working with the brand for the past nine months, will report to Lori Krauss, chief marketing officer of Warby Parker. Licht is founder and president of Leave Your Mark LLC and will continue to host the “Leave Your Mark” podcast and serve as a mentor to the members-only community founded to cultivate professional development, networking and mentorship in the working world. She is the author of the book “Leave Your Mark.”<blockquote>Licht在过去的九个月里一直与该品牌合作，他将向Warby Parker首席营销官Lori Krauss汇报。Licht是Leave Your Mark LLC的创始人兼总裁，他将继续主持“Leave Your Mark”播客，并担任会员专属社区的导师，该社区旨在培养工作世界的职业发展、网络和指导。她是《留下你的印记》一书的作者。</blockquote> Earlier in her career, Licht was executive vice president, brand marketing and communications at Alice + Olivia for two and a half years. Before that, she was senior vice president, global communications at Donna Karan International, where she worked for 17 years. For six years, she was the voice of DKNY PR Girl, the social media personality.<blockquote>在她职业生涯的早期，Licht在Alice+Olivia担任了两年半的品牌营销和传播执行副总裁。在此之前，她是唐娜·卡兰国际公司全球传播高级副总裁，在那里她工作了17年。六年来，她一直是社交媒体名人DKNY公关女孩的代言人。</blockquote> “I’ve been a longtime fan and customer of the brand, and after working with the company for the past nine months in a consulting capacity, I fell in love with the mission and company culture. It’s a really special and innovative place to work, and I feel honored to join the team and take on this new role of social media and brand experiences,” said Licht.<blockquote>“我一直是该品牌的长期粉丝和客户，在过去九个月以咨询身份与该公司合作后，我爱上了该公司的使命和公司文化。这是一个非常特别和创新的工作场所，我很荣幸加入该团队并承担社交媒体和品牌体验的新角色，”Licht说。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://finance.yahoo.com/news/allbirds-rumored-file-ipo-confidentially-040116055.html\">finance.yahoo</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://finance.yahoo.com/news/allbirds-rumored-file-ipo-confidentially-040116055.html","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1115283615","content_text":"The summer of the disruptive IPO is in full swing.\nTop financial and industry sources are buzzing about Allbirds, which is said to have taken the plunge and filed confidentially for an IPO, looking to cash in on the hot market by leveraging its strong niche in sustainable footwear.\nThis follows Warby Parker, which said Tuesday that it had submitted its papers for review, and brand powerhouse Authentic Brands Group, which sources said is expected to make its registration statement public next month with an offering to follow shortly. Rent the Runway has also been reported to be considering an offering.\nThese companies and others — like Figs, the medical scrubs brand that is valued at $7.4 billion after is IPO last month — are looking hard at the still hot-stock market. Also jumping into the market this year were resale experts ThredUp, Poshmark Inc., clean beauty pioneer The Honest Co. as well as Dr. Martens and Mytheresa.\nDespite the crushing blow of the pandemic, which sent so many shoppers home and forced many a bankruptcy, including Neiman Marcus, J. Crew and J.C. Penney, Wall Street has been on a tear.\nIt’s a counterintuitive run that’s been fueled by emergency stimulus from the government, low interest rates and the belief that consumers are going to come roaring back, while also retaining their newfound enthusiasm for shopping online.\nAlthough COVID-19 killed nearly 3.9 million globally, is still a real and present danger in many countries and is severely tying up supply chains, the Dow Jones Industrial Average is up 29.8 percent over the past year, having dipped 71.34 points to 33,874.24 on Wednesday.\nThe getting is still good in the stock market — and is not likely to get much better — and many companies are just finally going for it.\nThat includes the disruptive darlings like Allbirds and Warby Parker that built big names and buzz by taking a new approach to business, although the specifics of just how large and profitable the companies are has always been a matter of debate and mystery.\nGoing public would pull back the curtains on the next generation of consumer businesses and reveal just how their new approaches translate into market share and profits.\nIf these companies do come to market and impress, they could help shape where investors choose to place their money in the future, what traits the established set of publicly traded firms choose to emphasize and how everyone pitches themselves to Wall Street.\nAlready, companies across the spectrum that used to worship at the altar of shareholder value are talking about their purpose and how they can make a positive impact on the world — notions that Allbirds and Warby Parker, for instance, were founded on.\nThese companies have long been on the radar, but they seem to have changed their tune rather quickly when it comes to joining the public markets.\nAt Allbirds, the word from cofounder Tim Brown in late February was: “We have no plans for an IPO. The possibility of being a public company is a huge challenge, and at five years old, it’s still very early in our life cycle.”\nBut that sentiment that seemed to haveshifted by April, when the company said, “Allbirds has always been focused on building a great company, and as a B Corp and Public Benefit Corporation, doing what is best for our stakeholders (planet, people, investors) at the right time and in a way that helps the business grow in a sustainable fashion.”\nThe company did not immediately comment on Wednesday.\nWhen WWD first reported that Warby Parker was looking at an offering in March, the company said, “We’ve always viewed an IPO as a financing opportunity and it’s a likely outcome at some point, though we don’t have immediate plans to go public.”\nOn Tuesday, things felt much more immediate as the company said it had “confidentially submitted a draft registration statement on Form S-1 with the Securities and Exchange Commission.”\nFiling confidently lets companies iron out any issues with SEC staff before the big reveal — which will no doubt have many on the edge of their seats.\nIPOs will help early investors cash out and could also raise money that would go directly to the companies to fuel growth ambitions.\nAnd by all accounts, the next generation is continuing to look to the future and is staffing up to inherit the world (or try to).\nIn that vein, Aliza Licht has been named head of social media and brand experiences at Warby Parker, a new full-time post.\nLicht, who has been working with the brand for the past nine months, will report to Lori Krauss, chief marketing officer of Warby Parker. Licht is founder and president of Leave Your Mark LLC and will continue to host the “Leave Your Mark” podcast and serve as a mentor to the members-only community founded to cultivate professional development, networking and mentorship in the working world. She is the author of the book “Leave Your Mark.”\nEarlier in her career, Licht was executive vice president, brand marketing and communications at Alice + Olivia for two and a half years. Before that, she was senior vice president, global communications at Donna Karan International, where she worked for 17 years. For six years, she was the voice of DKNY PR Girl, the social media personality.\n“I’ve been a longtime fan and customer of the brand, and after working with the company for the past nine months in a consulting capacity, I fell in love with the mission and company culture. It’s a really special and innovative place to work, and I feel honored to join the team and take on this new role of social media and brand experiences,” said Licht.","news_type":1,"symbols_score_info":{}},"isVote":1,"tweetType":1,"viewCount":1628,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":14,"xxTargetLangEnum":"ORIG"},"commentList":[],"hasMoreComment":false,"orderType":2}

Allbirds Rumored to File for IPO Confidentially<blockquote>据传Allbirds将秘密申请IPO</blockquote>

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