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2021-06-22

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Google Faces EU Antitrust Probe of Alleged Ad-Tech Abuses<blockquote>谷歌因涉嫌滥用广告技术而面临欧盟反垄断调查</blockquote>

EU probe increases scrutiny of Google’s leading role brokering digital ads across the internet. The

Google Faces EU Antitrust Probe of Alleged Ad-Tech Abuses<blockquote>谷歌因涉嫌滥用广告技术而面临欧盟反垄断调查</blockquote>

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The European Union opened a formal antitrust investigation into allegations that Google abuses its leading role in the advertising-technology sector, the most wide-ranging case yet to look at that pillar of the tech giant’s business.<blockquote>欧盟调查加强了对谷歌在互联网上代理数字广告的主导作用的审查。欧盟对谷歌滥用其在广告技术领域领导地位的指控展开了正式的反垄断调查，这是迄今为止针对这家科技巨头业务支柱的最广泛的案件。</blockquote> The European Commission, the EU’s top antitrust enforcer, said Tuesday that its investigation, which has been under way informally since at least 2019, will look at a broad array of allegedly anticompetitive business practices around theAlphabetInc.GOOG0.71%unit’s brokering of advertisements and sharing of user data with advertisers across websites and mobile apps—one of the newest areas of antitrust scrutiny for the company.<blockquote>欧盟最高反垄断执法机构欧盟委员会周二表示，其调查至少自2019年以来一直在非正式进行，将调查围绕AlphabetInc.GOOG 0.71%部门的广告经纪和共享的一系列涉嫌反竞争的商业行为。通过网站和移动应用程序与广告商共享用户数据——这是该公司反垄断审查的最新领域之一。</blockquote> Some of the EU’s investigation will cover similar ground to a case filed last year against Google by agroup of U.S. states led by Texas. Similar areas include Google’s allegedly favoring its own ad-buying tools in the advertising auctions it runs.<blockquote>欧盟的一些调查将涵盖与去年以德克萨斯州为首的美国各州对谷歌提起的诉讼类似的理由。类似的领域包括谷歌据称在其运营的广告拍卖中偏爱自己的广告购买工具。</blockquote> But the EU probe will also cover complaints that haven’t yet been the subject of formal inquiries anywhere, including Google’s alleged exclusion of competitors from brokering ad buys on Google-owned video site YouTube.<blockquote>但欧盟的调查还将涵盖尚未成为任何地方正式调查主题的投诉，包括谷歌涉嫌排除竞争对手在谷歌旗下视频网站YouTube上进行广告购买。</blockquote> The EU investigation is also examining Google’s plans to block certain kinds of user-tracking technologies on its platforms, such as the Chrome browser and Android mobile operating system. Curtailing such tracking responds, at least in part, to pressure from privacy regulators and activists, but has led to antitrust complaints from competitors in the advertising-technology industry.<blockquote>欧盟的调查还在审查谷歌在其平台上屏蔽某些用户跟踪技术的计划，如Chrome浏览器和Android移动操作系统。减少此类跟踪至少在一定程度上是对隐私监管机构和活动人士压力的回应，但也导致了广告技术行业竞争对手的反垄断投诉。</blockquote> “Online advertising services are at the heart of how Google and publishers monetize their online services,” said Margrethe Vestager, the EU’s antitrust chief. “We are concerned that Google has made it harder for rival online advertising services to compete in the so-called ad tech stack.”<blockquote>欧盟反垄断负责人玛格丽特·维斯塔格(Margrethe Vestager)表示：“在线广告服务是谷歌和出版商在线服务货币化的核心。”“我们担心谷歌让竞争对手的在线广告服务更难在所谓的广告技术堆栈中竞争。”</blockquote> Google didn’t immediately respond to a request for comment.<blockquote>谷歌没有立即回应置评请求。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Google Faces EU Antitrust Probe of Alleged Ad-Tech Abuses<blockquote>谷歌因涉嫌滥用广告技术而面临欧盟反垄断调查</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nGoogle Faces EU Antitrust Probe of Alleged Ad-Tech Abuses<blockquote>谷歌因涉嫌滥用广告技术而面临欧盟反垄断调查</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nThe Wall Street Journal2021-06-22 18:11\n\n</h4>\n</header>\n<article>\n EU probe increases scrutiny of Google’s leading role brokering digital ads across the internet. The European Union opened a formal antitrust investigation into allegations that Google abuses its leading role in the advertising-technology sector, the most wide-ranging case yet to look at that pillar of the tech giant’s business.<blockquote>欧盟调查加强了对谷歌在互联网上代理数字广告的主导作用的审查。欧盟对谷歌滥用其在广告技术领域领导地位的指控展开了正式的反垄断调查，这是迄今为止针对这家科技巨头业务支柱的最广泛的案件。</blockquote> The European Commission, the EU’s top antitrust enforcer, said Tuesday that its investigation, which has been under way informally since at least 2019, will look at a broad array of allegedly anticompetitive business practices around theAlphabetInc.GOOG0.71%unit’s brokering of advertisements and sharing of user data with advertisers across websites and mobile apps—one of the newest areas of antitrust scrutiny for the company.<blockquote>欧盟最高反垄断执法机构欧盟委员会周二表示，其调查至少自2019年以来一直在非正式进行，将调查围绕AlphabetInc.GOOG 0.71%部门的广告经纪和共享的一系列涉嫌反竞争的商业行为。通过网站和移动应用程序与广告商共享用户数据——这是该公司反垄断审查的最新领域之一。</blockquote> Some of the EU’s investigation will cover similar ground to a case filed last year against Google by agroup of U.S. states led by Texas. Similar areas include Google’s allegedly favoring its own ad-buying tools in the advertising auctions it runs.<blockquote>欧盟的一些调查将涵盖与去年以德克萨斯州为首的美国各州对谷歌提起的诉讼类似的理由。类似的领域包括谷歌据称在其运营的广告拍卖中偏爱自己的广告购买工具。</blockquote> But the EU probe will also cover complaints that haven’t yet been the subject of formal inquiries anywhere, including Google’s alleged exclusion of competitors from brokering ad buys on Google-owned video site YouTube.<blockquote>但欧盟的调查还将涵盖尚未成为任何地方正式调查主题的投诉，包括谷歌涉嫌排除竞争对手在谷歌旗下视频网站YouTube上进行广告购买。</blockquote> The EU investigation is also examining Google’s plans to block certain kinds of user-tracking technologies on its platforms, such as the Chrome browser and Android mobile operating system. Curtailing such tracking responds, at least in part, to pressure from privacy regulators and activists, but has led to antitrust complaints from competitors in the advertising-technology industry.<blockquote>欧盟的调查还在审查谷歌在其平台上屏蔽某些用户跟踪技术的计划，如Chrome浏览器和Android移动操作系统。减少此类跟踪至少在一定程度上是对隐私监管机构和活动人士压力的回应，但也导致了广告技术行业竞争对手的反垄断投诉。</blockquote> “Online advertising services are at the heart of how Google and publishers monetize their online services,” said Margrethe Vestager, the EU’s antitrust chief. “We are concerned that Google has made it harder for rival online advertising services to compete in the so-called ad tech stack.”<blockquote>欧盟反垄断负责人玛格丽特·维斯塔格(Margrethe Vestager)表示：“在线广告服务是谷歌和出版商在线服务货币化的核心。”“我们担心谷歌让竞争对手的在线广告服务更难在所谓的广告技术堆栈中竞争。”</blockquote> Google didn’t immediately respond to a request for comment.<blockquote>谷歌没有立即回应置评请求。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.wsj.com/articles/google-faces-eu-antitrust-probe-of-alleged-ad-tech-abuses-11624355128?mod=hp_lead_pos1\">The Wall Street Journal</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"GOOG":"谷歌","GOOGL":"谷歌A"},"source_url":"https://www.wsj.com/articles/google-faces-eu-antitrust-probe-of-alleged-ad-tech-abuses-11624355128?mod=hp_lead_pos1","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1158893202","content_text":"EU probe increases scrutiny of Google’s leading role brokering digital ads across the internet.\n\nThe European Union opened a formal antitrust investigation into allegations that Google abuses its leading role in the advertising-technology sector, the most wide-ranging case yet to look at that pillar of the tech giant’s business.\nThe European Commission, the EU’s top antitrust enforcer, said Tuesday that its investigation, which has been under way informally since at least 2019, will look at a broad array of allegedly anticompetitive business practices around theAlphabetInc.GOOG0.71%unit’s brokering of advertisements and sharing of user data with advertisers across websites and mobile apps—one of the newest areas of antitrust scrutiny for the company.\nSome of the EU’s investigation will cover similar ground to a case filed last year against Google by agroup of U.S. states led by Texas. Similar areas include Google’s allegedly favoring its own ad-buying tools in the advertising auctions it runs.\nBut the EU probe will also cover complaints that haven’t yet been the subject of formal inquiries anywhere, including Google’s alleged exclusion of competitors from brokering ad buys on Google-owned video site YouTube.\nThe EU investigation is also examining Google’s plans to block certain kinds of user-tracking technologies on its platforms, such as the Chrome browser and Android mobile operating system. Curtailing such tracking responds, at least in part, to pressure from privacy regulators and activists, but has led to antitrust complaints from competitors in the advertising-technology industry.\n“Online advertising services are at the heart of how Google and publishers monetize their online services,” said Margrethe Vestager, the EU’s antitrust chief. “We are concerned that Google has made it harder for rival online advertising services to compete in the so-called ad tech stack.”\nGoogle didn’t immediately respond to a request for comment.","news_type":1,"symbols_score_info":{"GOOGL":0.9,"GOOG":0.9}},"isVote":1,"tweetType":1,"viewCount":2659,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":28,"xxTargetLangEnum":"ORIG"},"commentList":[],"hasMoreComment":false,"orderType":2}