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2021-07-12

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Chart of the Day: BTS endorsements can increase brand interest in SG by 50%

Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by

Chart of the Day: BTS endorsements can increase brand interest in SG by 50%

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Google searches from Singapore rose by 53% compared to the previous year.\nHigh-end fashion brand Louis Vuitton also saw a 46% surge in interest from Singaporeans when BTS became its brand ambassador.\nCoca-cola saw a 14% hike in interest from Singaporeans in January 2021, whilst Fila saw a 16% spike in 2019.\nJungkook is a \"bias\" or a favourite member, of 26% of Singaporean BTS fans based on Google searches from December 2020 to May 2021. 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