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2021-04-24

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Should you buy Microsoft stock? Here are the key numbers to look at now<blockquote>你应该购买微软股票吗？以下是现在需要关注的关键数字</blockquote>

These are the key metrics for and stock valuation for Microsoft. Halo Infinite, developed by Microso

Should you buy Microsoft stock? Here are the key numbers to look at now<blockquote>你应该购买微软股票吗？以下是现在需要关注的关键数字</blockquote>

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Here are the key numbers to look at now<blockquote>你应该购买微软股票吗？以下是现在需要关注的关键数字</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=2129095352","media":"MarketWatch","summary":"These are the key metrics for and stock valuation for Microsoft.\nHalo Infinite, developed by Microso","content":"These are the key metrics for and stock valuation for Microsoft.<blockquote>这些是微软股票估值的关键指标。</blockquote> <img src=\"https://static.tigerbbs.com/cb47fe42a76d552195e0652645da1f99\" tg-width=\"1260\" tg-height=\"709\">Halo Infinite, developed by Microsoft's Xbox Game Studios. (Microsoft Corp.)<blockquote>《光环无限》，由微软Xbox游戏工作室开发。（微软股份有限公司）</blockquote> If you are thinking about buying shares of Microsoft Corp., or already own them, you need to understand key metrics and issues related to the company.<blockquote>如果您正在考虑购买微软公司的股票，或者已经拥有它们，您需要了解与该公司相关的关键指标和问题。</blockquote> The numbers, below, show how Microsoft <a href=\"https://laohu8.com/S/MSFT\">$(MSFT)$</a> stacks up against competitors, and where its strengths and weaknesses lie. Keep in mind that no two companies are alike -- even rivals don't compete in every space. Investors need to do their own research to make informed long-term decisions.<blockquote>下面的数字显示了微软<a href=\"https://laohu8.com/S/MSFT\">$(MSFT)$</a>与竞争对手相比，它的优势和劣势在哪里。请记住，没有两家公司是相同的——即使是竞争对手也不会在每个领域都竞争。投资者需要自己进行研究，以做出明智的长期决策。</blockquote> Key dynamics<blockquote>关键动态</blockquote> Since Satya Nadella took over as CEO in February 2014 and dramatically changed the direction of this software giant co-founded by Bill Gates, Microsoft has become a key player in cloud computing. That move has paid off handsomely for investors. The stock is up 680% since then, including dividends, more than four times that of the S&amp;P 500 Index .<blockquote>自Satya Nadella于2014年2月接任CEO，并戏剧性地改变了这家由比尔·盖茨共同创立的软件巨头的方向以来，微软已经成为云计算领域的关键参与者。此举为投资者带来了丰厚的回报。自那以来，包括股息在内，该股上涨了680%，是标普500指数的四倍多。</blockquote> There may be more outperformance ahead for the stock because growth remains so robust, despite the size of this company. Microsoft has a $1.9 trillion market capitalization. Often companies of this size have a hard time posting fast growth simply because they are so large. Yet this 46-year-old software company put up 16.7% sales growth in the fourth quarter.<blockquote>该股未来可能会有更多优异表现，因为尽管该公司规模庞大，但增长仍然如此强劲。微软的市值为1.9万亿美元。通常，这种规模的公司很难实现快速增长，仅仅是因为它们太大了。然而，这家拥有46年历史的软件公司第四季度销售额增长了16.7%。</blockquote> Microsoft's server products and cloud offerings, a $41.4 billion business last year, grew 25.8% in the fourth quarter. The hottest product line is Azure cloud services. Customers like Azure because it helps them become more productive and competitive. So, they will continue to join up, and expand their usage once they sign on.<blockquote>微软的服务器产品和云产品去年的业务价值为414亿美元，第四季度增长了25.8%。最热门的产品线是Azure云服务。客户喜欢Azure，因为它可以帮助他们提高工作效率和竞争力。因此，他们将继续加入，并在注册后扩大他们的使用。</blockquote> \"We are witnessing the dawn of a second wave of digital transformation sweeping every company and every industry,\" Nadella has said.<blockquote>纳德拉表示：“我们正在见证席卷每家公司和每个行业的第二波数字化转型的曙光。”</blockquote> Already at $29 billion a year, Azure sales are growing 50% annually, estimates Goldman Sachs analyst Kash Rangan. (Microsoft does not break out the numbers or offer projections for Azure.) Microsoft also offers artificial intelligence software; Microsoft Office suite products like Word, XL and Outlook; popular video-game hardware; the LinkedIn professional networking site; and, of course, Windows. You can see that four of those business lines are growing at 10% or more, but Windows and search are sluggish.<blockquote>高盛分析师Kash Rangan估计，Azure的销售额已经达到每年290亿美元，每年增长50%。（微软没有公布Azure的数字或预测。）微软也提供人工智能软件；Word、XL和Outlook等微软办公套件产品；流行的视频游戏硬件；LinkedIn专业社交网站；当然，还有窗户。你可以看到其中四个业务线正以10%或更高的速度增长，但Windows和搜索却表现低迷。</blockquote> <img src=\"https://static.tigerbbs.com/39b29ebf285f8b1bdff7a30678ed3d03\" tg-width=\"1260\" tg-height=\"962\">(COMPANY FILING)<blockquote>（公司备案）</blockquote> Geographic reach<blockquote>地理范围</blockquote> Microsoft does half its business outside the U.S. This is good for investors because during times of robust, synchronized global growth like we see now, emerging economies tend to grow much faster than the U.S.<blockquote>微软一半的业务在美国境外开展。这对投资者来说是好事，因为在我们现在看到的强劲、同步的全球增长时期，新兴经济体的增长速度往往比美国快得多。</blockquote> \"We are investing to bring our cloud services to more customers announcing seven new data center regions in Asia, Europe and Latin America,\" Nadella has announced.<blockquote>纳德拉宣布：“我们正在投资，将我们的云服务带给更多客户，并宣布在亚洲、欧洲和拉丁美洲设立七个新的数据中心区域。”</blockquote> A vulnerability is that a stronger dollar would hurt Microsoft, since this would reduce the value of foreign earnings as they get exchanged for greenbacks.<blockquote>一个弱点是美元走强会损害微软，因为这会降低外汇收入兑换成美元的价值。</blockquote> <img src=\"https://static.tigerbbs.com/888b5218048ba9cd41f3c78463e77136\" tg-width=\"1146\" tg-height=\"504\">(COMPANY FILING)<blockquote>（公司备案）</blockquote> Profitability<blockquote>盈利能力</blockquote> Overall, Microsoft isn't growing as fast as many of its competitors. But the popularity of its cloud products and services supports superior profit margins. For investors, this makes up for the relatively slower sales growth.<blockquote>总体而言，微软的增长速度不如许多竞争对手。但其云产品和服务的受欢迎程度支撑了卓越的利润率。对于投资者来说，这弥补了相对较慢的销售增长。</blockquote> \"Microsoft has pulled ahead of the pack with a state-of-the-art cloud platform,\" says J.P. Morgan analyst Mark Murphy.<blockquote>摩根大通分析师Mark Murphy表示：“微软凭借最先进的云平台处于领先地位。”</blockquote> <img src=\"https://static.tigerbbs.com/8e55242f7594f23a1911381f4db6228d\" tg-width=\"1260\" tg-height=\"503\">(FACTSET)<blockquote>（事实集）</blockquote> Cash and cash flow<blockquote>现金及现金流量</blockquote> Companies with lots of cash and solid cash flow have an edge because this helps them avoid the need to rely on banks for dilutive capital raises. It puts them in control of their own destinies. Microsoft uses its cash to buy back stock and pay a 0.87% dividend yield. But it's also tapping the $132 billion cash hoard to grow through acquisitions.<blockquote>拥有大量现金和稳定现金流的公司具有优势，因为这有助于它们避免依赖银行进行稀释性融资。这让他们掌握了自己的命运。微软用现金回购股票并支付0.87%的股息收益率。但它也在利用1320亿美元的现金储备通过收购来实现增长。</blockquote> For example, Microsoft recently announced the purchase of Nuance Communications, which gives Microsoft solid inroads into the health-care sector. Nuance offers artificial intelligence <a href=\"https://laohu8.com/S/AI\">$(AI)$</a> used in the sector to analyze conversations and help providers communicate with patients.<blockquote>例如，微软最近宣布收购Nuance Communications，这使微软在医疗保健领域取得了坚实的进展。Nuance提供人工智能<a href=\"https://laohu8.com/S/AI\">$(AI)$</a>在该领域用于分析对话并帮助提供者与患者沟通。</blockquote> The risk is that Microsoft might make bad acquisitions and squander cash, which might otherwise have been better used by returning it to shareholders. As examples, Microsoft blundered in its purchases of Nokia's mobile-phone business and the digital-marketing-services company aQuantive. This is why many investors prefer that companies simply return cash to shareholders via dividends and buybacks, rather than risk wasting it.<blockquote>风险在于，微软可能会进行糟糕的收购并浪费现金，否则这些现金可能会通过返还给股东而得到更好的利用。例如，微软在收购诺基亚手机业务和数字营销服务公司aQuantive时犯了错误。这就是为什么许多投资者更喜欢公司通过股息和回购将现金返还给股东，而不是冒着浪费现金的风险。</blockquote> <img src=\"https://static.tigerbbs.com/7a3630382d2d6e12a1242ec6697cb950\" tg-width=\"1260\" tg-height=\"467\">(FACTSET)<blockquote>（事实集）</blockquote> Moat<blockquote>护城河</blockquote> Investing great Warren Buffett loves companies with protective moats. Moats create pricing power and make it hard for competitors to win over customers. Microsoft enjoys a wide moat for the following reasons, says Dan Romanoff at Morningstar, which, like Buffett, puts a big emphasis on moats when analyzing companies.<blockquote>投资大师沃伦·巴菲特喜欢拥有保护性护城河的公司。护城河创造了定价权，使竞争对手很难赢得客户。晨星公司的丹·罗曼诺夫表示，微软拥有宽阔的护城河，原因如下。与巴菲特一样，巴菲特在分析公司时非常重视护城河。</blockquote> First, a lot of Microsoft business software requires a fairly steep learning curve, so customers get locked into products. Besides, swapping out software is disruptive to a business. This creates switching costs. Next, Microsoft products and services benefit from network effects. As more people use Azure, Microsoft Office, LinkedIn and so forth, these offerings become more valuable to everyone because they connect more people together. Network effects create value for customers, discouraging them from jumping ship.<blockquote>首先，许多微软商业软件需要相当陡峭的学习曲线，因此客户会被产品锁定。此外，更换软件对企业来说是破坏性的。这就产生了转换成本。其次，微软产品和服务受益于网络效应。随着越来越多的人使用Azure、微软Office、LinkedIn等，这些产品对每个人都变得更有价值，因为它们将更多的人联系在一起。网络效应为客户创造价值，阻止他们跳槽。</blockquote> Stock valuation and performance<blockquote>股票估值和表现</blockquote> Microsoft stock has outperformed the shares of several competitors over the past five years, but it still has a relatively low price-to-earnings (P/E) ratio compared to them. Keep in mind that relatively new companies like CrowdStrike <a href=\"https://laohu8.com/S/CRWD\">$(CRWD)$</a> can have deceptively high P/E ratios because they are still reinvesting a lot into their own businesses, diverting cash away from earnings per share.<blockquote>过去五年，微软股票的表现优于几家竞争对手的股票，但与它们相比，其市盈率（P/E）仍然相对较低。请记住，像CrowdStrike这样相对较新的公司<a href=\"https://laohu8.com/S/CRWD\">$(CRWD)$</a>市盈率可能很高，因为他们仍在对自己的业务进行大量再投资，将现金从每股收益中转移出去。</blockquote> <img src=\"https://static.tigerbbs.com/8e117411a5c6f56032799c1b4e878800\" tg-width=\"1260\" tg-height=\"583\"><blockquote></blockquote> Wall Street's opinion<blockquote>华尔街的观点</blockquote> Here's a summary of opinion among Wall Street analysts polled by FactSet:<blockquote>以下是FactSet调查的华尔街分析师的观点摘要：</blockquote> <img src=\"https://static.tigerbbs.com/c732b48bc05b25cd6526817b99b319f4\" tg-width=\"1260\" tg-height=\"578\">(FACTSET)<blockquote>（事实集）</blockquote> Important dates<blockquote>重要日期</blockquote> <ul> <li>April 27 — Microsoft reports first-quarter earnings.</li> <li>May 19 — Ex-dividend date.</li> <li>July 20 — Microsoft reports second-quarter earnings.</li> </ul><blockquote><ul><li>4月27日-微软公布第一季度收益。</li><li>5月19日——除息日。</li><li>7月20日-微软公布第二季度收益。</li></ul></blockquote>","source":"lsy1603348471595","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Should you buy Microsoft stock? Here are the key numbers to look at now<blockquote>你应该购买微软股票吗？以下是现在需要关注的关键数字</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nShould you buy Microsoft stock? Here are the key numbers to look at now<blockquote>你应该购买微软股票吗？以下是现在需要关注的关键数字</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nMarketWatch2021-04-23 21:20\n\n</h4>\n</header>\n<article>\nThese are the key metrics for and stock valuation for Microsoft.<blockquote>这些是微软股票估值的关键指标。</blockquote> <img src=\"https://static.tigerbbs.com/cb47fe42a76d552195e0652645da1f99\" tg-width=\"1260\" tg-height=\"709\">Halo Infinite, developed by Microsoft's Xbox Game Studios. (Microsoft Corp.)<blockquote>《光环无限》，由微软Xbox游戏工作室开发。（微软股份有限公司）</blockquote> If you are thinking about buying shares of Microsoft Corp., or already own them, you need to understand key metrics and issues related to the company.<blockquote>如果您正在考虑购买微软公司的股票，或者已经拥有它们，您需要了解与该公司相关的关键指标和问题。</blockquote> The numbers, below, show how Microsoft <a href=\"https://laohu8.com/S/MSFT\">$(MSFT)$</a> stacks up against competitors, and where its strengths and weaknesses lie. Keep in mind that no two companies are alike -- even rivals don't compete in every space. Investors need to do their own research to make informed long-term decisions.<blockquote>下面的数字显示了微软<a href=\"https://laohu8.com/S/MSFT\">$(MSFT)$</a>与竞争对手相比，它的优势和劣势在哪里。请记住，没有两家公司是相同的——即使是竞争对手也不会在每个领域都竞争。投资者需要自己进行研究，以做出明智的长期决策。</blockquote> Key dynamics<blockquote>关键动态</blockquote> Since Satya Nadella took over as CEO in February 2014 and dramatically changed the direction of this software giant co-founded by Bill Gates, Microsoft has become a key player in cloud computing. That move has paid off handsomely for investors. The stock is up 680% since then, including dividends, more than four times that of the S&amp;P 500 Index .<blockquote>自Satya Nadella于2014年2月接任CEO，并戏剧性地改变了这家由比尔·盖茨共同创立的软件巨头的方向以来，微软已经成为云计算领域的关键参与者。此举为投资者带来了丰厚的回报。自那以来，包括股息在内，该股上涨了680%，是标普500指数的四倍多。</blockquote> There may be more outperformance ahead for the stock because growth remains so robust, despite the size of this company. Microsoft has a $1.9 trillion market capitalization. Often companies of this size have a hard time posting fast growth simply because they are so large. Yet this 46-year-old software company put up 16.7% sales growth in the fourth quarter.<blockquote>该股未来可能会有更多优异表现，因为尽管该公司规模庞大，但增长仍然如此强劲。微软的市值为1.9万亿美元。通常，这种规模的公司很难实现快速增长，仅仅是因为它们太大了。然而，这家拥有46年历史的软件公司第四季度销售额增长了16.7%。</blockquote> Microsoft's server products and cloud offerings, a $41.4 billion business last year, grew 25.8% in the fourth quarter. The hottest product line is Azure cloud services. Customers like Azure because it helps them become more productive and competitive. So, they will continue to join up, and expand their usage once they sign on.<blockquote>微软的服务器产品和云产品去年的业务价值为414亿美元，第四季度增长了25.8%。最热门的产品线是Azure云服务。客户喜欢Azure，因为它可以帮助他们提高工作效率和竞争力。因此，他们将继续加入，并在注册后扩大他们的使用。</blockquote> \"We are witnessing the dawn of a second wave of digital transformation sweeping every company and every industry,\" Nadella has said.<blockquote>纳德拉表示：“我们正在见证席卷每家公司和每个行业的第二波数字化转型的曙光。”</blockquote> Already at $29 billion a year, Azure sales are growing 50% annually, estimates Goldman Sachs analyst Kash Rangan. (Microsoft does not break out the numbers or offer projections for Azure.) Microsoft also offers artificial intelligence software; Microsoft Office suite products like Word, XL and Outlook; popular video-game hardware; the LinkedIn professional networking site; and, of course, Windows. You can see that four of those business lines are growing at 10% or more, but Windows and search are sluggish.<blockquote>高盛分析师Kash Rangan估计，Azure的销售额已经达到每年290亿美元，每年增长50%。（微软没有公布Azure的数字或预测。）微软也提供人工智能软件；Word、XL和Outlook等微软办公套件产品；流行的视频游戏硬件；LinkedIn专业社交网站；当然，还有窗户。你可以看到其中四个业务线正以10%或更高的速度增长，但Windows和搜索却表现低迷。</blockquote> <img src=\"https://static.tigerbbs.com/39b29ebf285f8b1bdff7a30678ed3d03\" tg-width=\"1260\" tg-height=\"962\">(COMPANY FILING)<blockquote>（公司备案）</blockquote> Geographic reach<blockquote>地理范围</blockquote> Microsoft does half its business outside the U.S. This is good for investors because during times of robust, synchronized global growth like we see now, emerging economies tend to grow much faster than the U.S.<blockquote>微软一半的业务在美国境外开展。这对投资者来说是好事，因为在我们现在看到的强劲、同步的全球增长时期，新兴经济体的增长速度往往比美国快得多。</blockquote> \"We are investing to bring our cloud services to more customers announcing seven new data center regions in Asia, Europe and Latin America,\" Nadella has announced.<blockquote>纳德拉宣布：“我们正在投资，将我们的云服务带给更多客户，并宣布在亚洲、欧洲和拉丁美洲设立七个新的数据中心区域。”</blockquote> A vulnerability is that a stronger dollar would hurt Microsoft, since this would reduce the value of foreign earnings as they get exchanged for greenbacks.<blockquote>一个弱点是美元走强会损害微软，因为这会降低外汇收入兑换成美元的价值。</blockquote> <img src=\"https://static.tigerbbs.com/888b5218048ba9cd41f3c78463e77136\" tg-width=\"1146\" tg-height=\"504\">(COMPANY FILING)<blockquote>（公司备案）</blockquote> Profitability<blockquote>盈利能力</blockquote> Overall, Microsoft isn't growing as fast as many of its competitors. But the popularity of its cloud products and services supports superior profit margins. For investors, this makes up for the relatively slower sales growth.<blockquote>总体而言，微软的增长速度不如许多竞争对手。但其云产品和服务的受欢迎程度支撑了卓越的利润率。对于投资者来说，这弥补了相对较慢的销售增长。</blockquote> \"Microsoft has pulled ahead of the pack with a state-of-the-art cloud platform,\" says J.P. Morgan analyst Mark Murphy.<blockquote>摩根大通分析师Mark Murphy表示：“微软凭借最先进的云平台处于领先地位。”</blockquote> <img src=\"https://static.tigerbbs.com/8e55242f7594f23a1911381f4db6228d\" tg-width=\"1260\" tg-height=\"503\">(FACTSET)<blockquote>（事实集）</blockquote> Cash and cash flow<blockquote>现金及现金流量</blockquote> Companies with lots of cash and solid cash flow have an edge because this helps them avoid the need to rely on banks for dilutive capital raises. It puts them in control of their own destinies. Microsoft uses its cash to buy back stock and pay a 0.87% dividend yield. But it's also tapping the $132 billion cash hoard to grow through acquisitions.<blockquote>拥有大量现金和稳定现金流的公司具有优势，因为这有助于它们避免依赖银行进行稀释性融资。这让他们掌握了自己的命运。微软用现金回购股票并支付0.87%的股息收益率。但它也在利用1320亿美元的现金储备通过收购来实现增长。</blockquote> For example, Microsoft recently announced the purchase of Nuance Communications, which gives Microsoft solid inroads into the health-care sector. Nuance offers artificial intelligence <a href=\"https://laohu8.com/S/AI\">$(AI)$</a> used in the sector to analyze conversations and help providers communicate with patients.<blockquote>例如，微软最近宣布收购Nuance Communications，这使微软在医疗保健领域取得了坚实的进展。Nuance提供人工智能<a href=\"https://laohu8.com/S/AI\">$(AI)$</a>在该领域用于分析对话并帮助提供者与患者沟通。</blockquote> The risk is that Microsoft might make bad acquisitions and squander cash, which might otherwise have been better used by returning it to shareholders. As examples, Microsoft blundered in its purchases of Nokia's mobile-phone business and the digital-marketing-services company aQuantive. This is why many investors prefer that companies simply return cash to shareholders via dividends and buybacks, rather than risk wasting it.<blockquote>风险在于，微软可能会进行糟糕的收购并浪费现金，否则这些现金可能会通过返还给股东而得到更好的利用。例如，微软在收购诺基亚手机业务和数字营销服务公司aQuantive时犯了错误。这就是为什么许多投资者更喜欢公司通过股息和回购将现金返还给股东，而不是冒着浪费现金的风险。</blockquote> <img src=\"https://static.tigerbbs.com/7a3630382d2d6e12a1242ec6697cb950\" tg-width=\"1260\" tg-height=\"467\">(FACTSET)<blockquote>（事实集）</blockquote> Moat<blockquote>护城河</blockquote> Investing great Warren Buffett loves companies with protective moats. Moats create pricing power and make it hard for competitors to win over customers. Microsoft enjoys a wide moat for the following reasons, says Dan Romanoff at Morningstar, which, like Buffett, puts a big emphasis on moats when analyzing companies.<blockquote>投资大师沃伦·巴菲特喜欢拥有保护性护城河的公司。护城河创造了定价权，使竞争对手很难赢得客户。晨星公司的丹·罗曼诺夫表示，微软拥有宽阔的护城河，原因如下。与巴菲特一样，巴菲特在分析公司时非常重视护城河。</blockquote> First, a lot of Microsoft business software requires a fairly steep learning curve, so customers get locked into products. Besides, swapping out software is disruptive to a business. This creates switching costs. Next, Microsoft products and services benefit from network effects. As more people use Azure, Microsoft Office, LinkedIn and so forth, these offerings become more valuable to everyone because they connect more people together. Network effects create value for customers, discouraging them from jumping ship.<blockquote>首先，许多微软商业软件需要相当陡峭的学习曲线，因此客户会被产品锁定。此外，更换软件对企业来说是破坏性的。这就产生了转换成本。其次，微软产品和服务受益于网络效应。随着越来越多的人使用Azure、微软Office、LinkedIn等，这些产品对每个人都变得更有价值，因为它们将更多的人联系在一起。网络效应为客户创造价值，阻止他们跳槽。</blockquote> Stock valuation and performance<blockquote>股票估值和表现</blockquote> Microsoft stock has outperformed the shares of several competitors over the past five years, but it still has a relatively low price-to-earnings (P/E) ratio compared to them. Keep in mind that relatively new companies like CrowdStrike <a href=\"https://laohu8.com/S/CRWD\">$(CRWD)$</a> can have deceptively high P/E ratios because they are still reinvesting a lot into their own businesses, diverting cash away from earnings per share.<blockquote>过去五年，微软股票的表现优于几家竞争对手的股票，但与它们相比，其市盈率（P/E）仍然相对较低。请记住，像CrowdStrike这样相对较新的公司<a href=\"https://laohu8.com/S/CRWD\">$(CRWD)$</a>市盈率可能很高，因为他们仍在对自己的业务进行大量再投资，将现金从每股收益中转移出去。</blockquote> <img src=\"https://static.tigerbbs.com/8e117411a5c6f56032799c1b4e878800\" tg-width=\"1260\" tg-height=\"583\"><blockquote></blockquote> Wall Street's opinion<blockquote>华尔街的观点</blockquote> Here's a summary of opinion among Wall Street analysts polled by FactSet:<blockquote>以下是FactSet调查的华尔街分析师的观点摘要：</blockquote> <img src=\"https://static.tigerbbs.com/c732b48bc05b25cd6526817b99b319f4\" tg-width=\"1260\" tg-height=\"578\">(FACTSET)<blockquote>（事实集）</blockquote> Important dates<blockquote>重要日期</blockquote> <ul> <li>April 27 — Microsoft reports first-quarter earnings.</li> <li>May 19 — Ex-dividend date.</li> <li>July 20 — Microsoft reports second-quarter earnings.</li> </ul><blockquote><ul><li>4月27日-微软公布第一季度收益。</li><li>5月19日——除息日。</li><li>7月20日-微软公布第二季度收益。</li></ul></blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.marketwatch.com/story/should-you-buy-microsoft-stock-here-are-the-key-numbers-to-look-at-now-11619183078?mod=mw_latestnews\">MarketWatch</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"MSFT":"微软"},"source_url":"https://www.marketwatch.com/story/should-you-buy-microsoft-stock-here-are-the-key-numbers-to-look-at-now-11619183078?mod=mw_latestnews","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2129095352","content_text":"These are the key metrics for and stock valuation for Microsoft.\nHalo Infinite, developed by Microsoft's Xbox Game Studios. (Microsoft Corp.)\nIf you are thinking about buying shares of Microsoft Corp., or already own them, you need to understand key metrics and issues related to the company.\nThe numbers, below, show how Microsoft $(MSFT)$ stacks up against competitors, and where its strengths and weaknesses lie. Keep in mind that no two companies are alike -- even rivals don't compete in every space. Investors need to do their own research to make informed long-term decisions.\nKey dynamics\nSince Satya Nadella took over as CEO in February 2014 and dramatically changed the direction of this software giant co-founded by Bill Gates, Microsoft has become a key player in cloud computing. That move has paid off handsomely for investors. The stock is up 680% since then, including dividends, more than four times that of the S&P 500 Index .\nThere may be more outperformance ahead for the stock because growth remains so robust, despite the size of this company. Microsoft has a $1.9 trillion market capitalization. Often companies of this size have a hard time posting fast growth simply because they are so large. Yet this 46-year-old software company put up 16.7% sales growth in the fourth quarter.\nMicrosoft's server products and cloud offerings, a $41.4 billion business last year, grew 25.8% in the fourth quarter. The hottest product line is Azure cloud services. Customers like Azure because it helps them become more productive and competitive. So, they will continue to join up, and expand their usage once they sign on.\n\"We are witnessing the dawn of a second wave of digital transformation sweeping every company and every industry,\" Nadella has said.\nAlready at $29 billion a year, Azure sales are growing 50% annually, estimates Goldman Sachs analyst Kash Rangan. (Microsoft does not break out the numbers or offer projections for Azure.) Microsoft also offers artificial intelligence software; Microsoft Office suite products like Word, XL and Outlook; popular video-game hardware; the LinkedIn professional networking site; and, of course, Windows. You can see that four of those business lines are growing at 10% or more, but Windows and search are sluggish.\n(COMPANY FILING)\nGeographic reach\nMicrosoft does half its business outside the U.S. This is good for investors because during times of robust, synchronized global growth like we see now, emerging economies tend to grow much faster than the U.S.\n\"We are investing to bring our cloud services to more customers announcing seven new data center regions in Asia, Europe and Latin America,\" Nadella has announced.\nA vulnerability is that a stronger dollar would hurt Microsoft, since this would reduce the value of foreign earnings as they get exchanged for greenbacks.\n(COMPANY FILING)\nProfitability\nOverall, Microsoft isn't growing as fast as many of its competitors. But the popularity of its cloud products and services supports superior profit margins. For investors, this makes up for the relatively slower sales growth.\n\"Microsoft has pulled ahead of the pack with a state-of-the-art cloud platform,\" says J.P. Morgan analyst Mark Murphy.\n(FACTSET)\nCash and cash flow\nCompanies with lots of cash and solid cash flow have an edge because this helps them avoid the need to rely on banks for dilutive capital raises. It puts them in control of their own destinies. Microsoft uses its cash to buy back stock and pay a 0.87% dividend yield. But it's also tapping the $132 billion cash hoard to grow through acquisitions.\nFor example, Microsoft recently announced the purchase of Nuance Communications, which gives Microsoft solid inroads into the health-care sector. Nuance offers artificial intelligence $(AI)$ used in the sector to analyze conversations and help providers communicate with patients.\nThe risk is that Microsoft might make bad acquisitions and squander cash, which might otherwise have been better used by returning it to shareholders. As examples, Microsoft blundered in its purchases of Nokia's mobile-phone business and the digital-marketing-services company aQuantive. This is why many investors prefer that companies simply return cash to shareholders via dividends and buybacks, rather than risk wasting it.\n(FACTSET)\nMoat\nInvesting great Warren Buffett loves companies with protective moats. Moats create pricing power and make it hard for competitors to win over customers. Microsoft enjoys a wide moat for the following reasons, says Dan Romanoff at Morningstar, which, like Buffett, puts a big emphasis on moats when analyzing companies.\nFirst, a lot of Microsoft business software requires a fairly steep learning curve, so customers get locked into products. Besides, swapping out software is disruptive to a business. This creates switching costs. Next, Microsoft products and services benefit from network effects. As more people use Azure, Microsoft Office, LinkedIn and so forth, these offerings become more valuable to everyone because they connect more people together. Network effects create value for customers, discouraging them from jumping ship.\nStock valuation and performance\nMicrosoft stock has outperformed the shares of several competitors over the past five years, but it still has a relatively low price-to-earnings (P/E) ratio compared to them. Keep in mind that relatively new companies like CrowdStrike $(CRWD)$ can have deceptively high P/E ratios because they are still reinvesting a lot into their own businesses, diverting cash away from earnings per share.\n\nWall Street's opinion\nHere's a summary of opinion among Wall Street analysts polled by FactSet:\n(FACTSET)\nImportant dates\n\nApril 27 — Microsoft reports first-quarter earnings.\nMay 19 — Ex-dividend date.\nJuly 20 — Microsoft reports second-quarter earnings.","news_type":1,"symbols_score_info":{"MSFT":0.9}},"isVote":1,"tweetType":1,"viewCount":2620,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":3,"xxTargetLangEnum":"ORIG"},"commentList":[],"hasMoreComment":false,"orderType":2}