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2021-12-23

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Crocs to Buy Shoe Brand Heydude for $2.5 Billion to Boost Growth

(Bloomberg) -- Crocs Inc. agreed to buy casual-shoe brand Heydude for $2.5 billion, bolstering its f

Crocs to Buy Shoe Brand Heydude for $2.5 Billion to Boost Growth

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Crocs said it expects the deal to immediately add to its sales growth and earnings, while the combined operations will generate “significant” free cash flow.</p>\n<p>The agreement underscores the rapid expansion of Crocs’ business as its once-derided foam clogs catch on with a hip Gen Z crowd. Crocs has said it expects revenue growth of as much as 65% this year. Heydude, which will operate as a stand-alone division, makes lightweight, casual shoes and sandals for men, women and children.</p>\n<p>Crocs shares fell 3.5% as of 7:17 a.m. before regular trading in New York. The stock soared 123% this year through Wednesday’s close.</p>\n<p>The deal for closely held Heydude is expected to close in the first quarter. Crocs expects to fund the cash component with a $2 billion term loan B facility and borrow $50 million under its existing senior revolving credit facility.</p>\n<p>Citi is financial adviser to Crocs, while Perkins Coie LLP and Bird &amp; Bird provide legal counsel. 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Crocs said it expects the deal to immediately add to its sales growth and earnings, while the combined operations will generate “significant” free cash flow.\nThe agreement underscores the rapid expansion of Crocs’ business as its once-derided foam clogs catch on with a hip Gen Z crowd. Crocs has said it expects revenue growth of as much as 65% this year. Heydude, which will operate as a stand-alone division, makes lightweight, casual shoes and sandals for men, women and children.\nCrocs shares fell 3.5% as of 7:17 a.m. before regular trading in New York. The stock soared 123% this year through Wednesday’s close.\nThe deal for closely held Heydude is expected to close in the first quarter. Crocs expects to fund the cash component with a $2 billion term loan B facility and borrow $50 million under its existing senior revolving credit facility.\nCiti is financial adviser to Crocs, while Perkins Coie LLP and Bird & Bird provide legal counsel. 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