社区
首页
集团介绍
社区
资讯
行情
学堂
TigerGPT
登录
注册
XM敏敏
IP属地:未知
+关注
帖子 · 11
帖子 · 11
关注 · 0
关注 · 0
粉丝 · 0
粉丝 · 0
XM敏敏
XM敏敏
·
2022-04-22
楼主什么公司的
@小小小小的韭菜:
在优客工场里工作的人都懂!真的好喜欢优客工场的环境啊!优客工场七周年快乐!期待下一个七年还和大家一起 $优客工场(UK)$
在优客工场里工作的人都懂!真的好喜欢优客工场的环境啊!优客工场七周年快乐!期待下一个七年还和大家一起 $优客工场(UK)$
看
1,445
回复
评论
点赞
1
编组 21备份 2
分享
举报
XM敏敏
XM敏敏
·
2022-04-22
$优客工场(UK)$
中概股最近都不要碰了
看
649
回复
评论
点赞
点赞
编组 21备份 2
分享
举报
XM敏敏
XM敏敏
·
2022-04-18
$新东方(EDU)$
教育股还有救吗?
看
1,071
回复
评论
点赞
点赞
编组 21备份 2
分享
举报
XM敏敏
XM敏敏
·
2022-04-12
$中环球船务(SGLY)$
说他和一家叫黄金大陆的公司合资开了新的公司? 黄金大陆是个啥公司?
看
965
回复
评论
点赞
点赞
编组 21备份 2
分享
举报
XM敏敏
XM敏敏
·
2022-04-12
$阿里巴巴(BABA)$
是风险也是投资
看
1,068
回复
评论
点赞
点赞
编组 21备份 2
分享
举报
XM敏敏
XM敏敏
·
2022-04-12
$腾讯控股(00700)$
脚步慢下来会更好一点
看
799
回复
评论
点赞
点赞
编组 21备份 2
分享
举报
XM敏敏
XM敏敏
·
2022-04-12
$新东方(EDU)$
无语了
看
1,189
回复
评论
点赞
点赞
编组 21备份 2
分享
举报
XM敏敏
XM敏敏
·
2021-11-22
是啊。。。这怎么一直跌
@lyxwan:
$优客工场(UK)$所以有人能分析下优客工场这持续性的跌么?
$优客工场(UK)$所以有人能分析下优客工场这持续性的跌么?
看
1,085
回复
评论
点赞
点赞
编组 21备份 2
分享
举报
XM敏敏
XM敏敏
·
2021-11-22
$优客工场(UK)$
怎么一直跌呢
看
940
回复
评论
点赞
点赞
编组 21备份 2
分享
举报
XM敏敏
XM敏敏
·
2021-08-16
总该涨涨了吧
一页纸了解日用品行业龙头对比(宝洁、联合利华)
@阿浦美股:
战略分析1、$宝洁(PG)$ 宝洁——“国际知名品牌”(1)宝洁公司根据自己的实际需要与市场细分所得的空缺,来并购或者建立品牌。这样既充实了其旗下品牌组合,又合理的完善了自己的市场空缺。(2)宝洁公司无论是新推出,还是新收购的品牌,在推广时都会不断强调该品牌的归属性,树立整体的企业形象。(3)宝洁公司同类型的多品牌之间,看似相互激烈的竞争,实际上却是每个品牌之间相互互补,利于对整个市场的控制。(4)宝洁将自己的品牌统一起来,建立起庞大的体系,使其在消费者心目中树立起“大企业值得信赖”的良好形象,快速打造企业知名度,赢得消费者信任,加速自己的国际化进程。2、$联合利华(英国)(UL)$ 联合利华——“本土明星”(1)联合利华在进入一个新市场后,会选择市场知名度较高的品牌进行并购,这样便获得了该品牌在市场上的原有市场占有率,使得自身企业顺利进入市场。(2)联合利华收购品牌后,并不会在之后的品牌推广与销售中,强调其品牌的归属性,而是依旧让该品牌保持它的“本土化”特色。同时加入新技术,加强其市场竞争力,打造该品牌的“本土明星”形象。(3)联合利华在企业形象的树立中,并不急于强调其拥有了什么品牌,而是让这些品牌以独立的身份在市场上发展,虽然这样不利于品牌之间相互协作,但是却避免了因为某种品牌出现问题而牵连到其他品牌的现象。(4)联合利华的“本土化明星形象”,使得联合利华能够更加迅速地进入各个区域市场,快速获得一定的市场占有率,同时还能节约企业的品牌经营成本。免责声明本报告仅供参考之用,不构成出售或购买证券或其他投资邀约或邀请。在任何情况下,本报告中的信
一页纸了解日用品行业龙头对比(宝洁、联合利华)
看
1,128
回复
评论
点赞
1
编组 21备份 2
分享
举报
加载更多
暂无粉丝
热议股票
{"i18n":{"language":"zh_CN"},"isCurrentUser":false,"userPageInfo":{"id":"4091865157403860","uuid":"4091865157403860","gmtCreate":1628762093387,"gmtModify":1649754102592,"name":"XM敏敏","pinyin":"xmmmxmminmin","introduction":"","introductionEn":null,"signature":"","avatar":"https://static.tigerbbs.com/cb1b3bc206eb2a8b2397fab9f8e1ee2f","hat":null,"hatId":null,"hatName":null,"vip":1,"status":2,"fanSize":0,"headSize":3,"tweetSize":11,"questionSize":0,"limitLevel":999,"accountStatus":2,"level":{"id":1,"name":"萌萌虎","nameTw":"萌萌虎","represent":"呱呱坠地","factor":"评论帖子3次或发布1条主帖(非转发)","iconColor":"3C9E83","bgColor":"A2F1D9"},"themeCounts":1,"badgeCounts":0,"badges":[],"moderator":false,"superModerator":false,"manageSymbols":null,"badgeLevel":null,"boolIsFan":false,"boolIsHead":false,"favoriteSize":0,"symbols":null,"coverImage":null,"realNameVerified":null,"userBadges":[{"badgeId":"e50ce593bb40487ebfb542ca54f6a561-2","templateUuid":"e50ce593bb40487ebfb542ca54f6a561","name":"资深虎友","description":"加入老虎社区1000天","bigImgUrl":"https://static.tigerbbs.com/0063fb68ea29c9ae6858c58630e182d5","smallImgUrl":"https://static.tigerbbs.com/96c699a93be4214d4b49aea6a5a5d1a4","grayImgUrl":"https://static.tigerbbs.com/35b0e542a9ff77046ed69ef602bc105d","redirectLinkEnabled":0,"redirectLink":null,"hasAllocated":1,"isWearing":0,"stamp":null,"stampPosition":0,"hasStamp":0,"allocationCount":1,"allocatedDate":"2024.05.09","exceedPercentage":null,"individualDisplayEnabled":0,"backgroundColor":null,"fontColor":null,"individualDisplaySort":0,"categoryType":1001}],"userBadgeCount":1,"currentWearingBadge":null,"individualDisplayBadges":null,"crmLevel":1,"crmLevelSwitch":0,"location":"未知","starInvestorFollowerNum":0,"starInvestorFlag":false,"starInvestorOrderShareNum":0,"subscribeStarInvestorNum":0,"ror":null,"winRationPercentage":null,"showRor":false,"investmentPhilosophy":null,"starInvestorSubscribeFlag":false},"page":1,"watchlist":null,"tweetList":[{"id":611709096,"gmtCreate":1650611699115,"gmtModify":1650611699115,"author":{"id":"4091865157403860","authorId":"4091865157403860","name":"XM敏敏","avatar":"https://static.tigerbbs.com/cb1b3bc206eb2a8b2397fab9f8e1ee2f","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"4091865157403860","authorIdStr":"4091865157403860"},"themes":[],"htmlText":"楼主什么公司的","listText":"楼主什么公司的","text":"楼主什么公司的","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/611709096","repostId":"611498284","repostType":1,"repost":{"id":611498284,"gmtCreate":1650569091236,"gmtModify":1650647347836,"author":{"id":"3581495886278113","authorId":"3581495886278113","name":"小小小小的韭菜","avatar":"https://static.tigerbbs.com/8a43f3fd785a74738e0d45b0b002616f","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3581495886278113","authorIdStr":"3581495886278113"},"themes":[],"htmlText":"在优客工场里工作的人都懂!真的好喜欢优客工场的环境啊!优客工场七周年快乐!期待下一个七年还和大家一起 <a target=\"_blank\" href=\"https://laohu8.com/S/UK\">$优客工场(UK)$</a>","listText":"在优客工场里工作的人都懂!真的好喜欢优客工场的环境啊!优客工场七周年快乐!期待下一个七年还和大家一起 <a target=\"_blank\" href=\"https://laohu8.com/S/UK\">$优客工场(UK)$</a>","text":"在优客工场里工作的人都懂!真的好喜欢优客工场的环境啊!优客工场七周年快乐!期待下一个七年还和大家一起 $优客工场(UK)$","images":[],"top":1,"highlighted":2,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/611498284","isVote":1,"tweetType":1,"viewCount":0,"authorTweetTopStatus":1,"verified":1,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":1445,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":611700786,"gmtCreate":1650611671846,"gmtModify":1650611671846,"author":{"id":"4091865157403860","authorId":"4091865157403860","name":"XM敏敏","avatar":"https://static.tigerbbs.com/cb1b3bc206eb2a8b2397fab9f8e1ee2f","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"4091865157403860","authorIdStr":"4091865157403860"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/UK\">$优客工场(UK)$</a>中概股最近都不要碰了","listText":"<a href=\"https://laohu8.com/S/UK\">$优客工场(UK)$</a>中概股最近都不要碰了","text":"$优客工场(UK)$中概股最近都不要碰了","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/611700786","isVote":1,"tweetType":1,"viewCount":649,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":611997498,"gmtCreate":1650257015018,"gmtModify":1650257015018,"author":{"id":"4091865157403860","authorId":"4091865157403860","name":"XM敏敏","avatar":"https://static.tigerbbs.com/cb1b3bc206eb2a8b2397fab9f8e1ee2f","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"4091865157403860","authorIdStr":"4091865157403860"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/EDU\">$新东方(EDU)$</a>教育股还有救吗?","listText":"<a href=\"https://laohu8.com/S/EDU\">$新东方(EDU)$</a>教育股还有救吗?","text":"$新东方(EDU)$教育股还有救吗?","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/611997498","isVote":1,"tweetType":1,"viewCount":1071,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":613119279,"gmtCreate":1649753244490,"gmtModify":1649753244490,"author":{"id":"4091865157403860","authorId":"4091865157403860","name":"XM敏敏","avatar":"https://static.tigerbbs.com/cb1b3bc206eb2a8b2397fab9f8e1ee2f","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"4091865157403860","authorIdStr":"4091865157403860"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/SGLY\">$中环球船务(SGLY)$</a>说他和一家叫黄金大陆的公司合资开了新的公司? 黄金大陆是个啥公司?","listText":"<a href=\"https://laohu8.com/S/SGLY\">$中环球船务(SGLY)$</a>说他和一家叫黄金大陆的公司合资开了新的公司? 黄金大陆是个啥公司?","text":"$中环球船务(SGLY)$说他和一家叫黄金大陆的公司合资开了新的公司? 黄金大陆是个啥公司?","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/613119279","isVote":1,"tweetType":1,"viewCount":965,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":613198330,"gmtCreate":1649747417237,"gmtModify":1649747417237,"author":{"id":"4091865157403860","authorId":"4091865157403860","name":"XM敏敏","avatar":"https://static.tigerbbs.com/cb1b3bc206eb2a8b2397fab9f8e1ee2f","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"4091865157403860","authorIdStr":"4091865157403860"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/BABA\">$阿里巴巴(BABA)$</a>是风险也是投资","listText":"<a href=\"https://laohu8.com/S/BABA\">$阿里巴巴(BABA)$</a>是风险也是投资","text":"$阿里巴巴(BABA)$是风险也是投资","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/613198330","isVote":1,"tweetType":1,"viewCount":1068,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":613198976,"gmtCreate":1649747374897,"gmtModify":1649747374897,"author":{"id":"4091865157403860","authorId":"4091865157403860","name":"XM敏敏","avatar":"https://static.tigerbbs.com/cb1b3bc206eb2a8b2397fab9f8e1ee2f","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"4091865157403860","authorIdStr":"4091865157403860"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/00700\">$腾讯控股(00700)$</a>脚步慢下来会更好一点","listText":"<a href=\"https://laohu8.com/S/00700\">$腾讯控股(00700)$</a>脚步慢下来会更好一点","text":"$腾讯控股(00700)$脚步慢下来会更好一点","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/613198976","isVote":1,"tweetType":1,"viewCount":799,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":613191782,"gmtCreate":1649747329850,"gmtModify":1649747329850,"author":{"id":"4091865157403860","authorId":"4091865157403860","name":"XM敏敏","avatar":"https://static.tigerbbs.com/cb1b3bc206eb2a8b2397fab9f8e1ee2f","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"4091865157403860","authorIdStr":"4091865157403860"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/EDU\">$新东方(EDU)$</a>无语了","listText":"<a href=\"https://laohu8.com/S/EDU\">$新东方(EDU)$</a>无语了","text":"$新东方(EDU)$无语了","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/613191782","isVote":1,"tweetType":1,"viewCount":1189,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":872499896,"gmtCreate":1637555847108,"gmtModify":1637555847108,"author":{"id":"4091865157403860","authorId":"4091865157403860","name":"XM敏敏","avatar":"https://static.tigerbbs.com/cb1b3bc206eb2a8b2397fab9f8e1ee2f","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"4091865157403860","authorIdStr":"4091865157403860"},"themes":[],"htmlText":"是啊。。。这怎么一直跌","listText":"是啊。。。这怎么一直跌","text":"是啊。。。这怎么一直跌","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/872499896","repostId":"872333632","repostType":1,"repost":{"id":872333632,"gmtCreate":1637417966457,"gmtModify":1637458743789,"author":{"id":"4100520242096250","authorId":"4100520242096250","name":"lyxwan","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"4100520242096250","authorIdStr":"4100520242096250"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/UK\">$优客工场(UK)$</a>所以有人能分析下优客工场这持续性的跌么?","listText":"<a href=\"https://laohu8.com/S/UK\">$优客工场(UK)$</a>所以有人能分析下优客工场这持续性的跌么?","text":"$优客工场(UK)$所以有人能分析下优客工场这持续性的跌么?","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/872333632","isVote":1,"tweetType":1,"viewCount":0,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":1085,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":872490223,"gmtCreate":1637555744666,"gmtModify":1637555744666,"author":{"id":"4091865157403860","authorId":"4091865157403860","name":"XM敏敏","avatar":"https://static.tigerbbs.com/cb1b3bc206eb2a8b2397fab9f8e1ee2f","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"4091865157403860","authorIdStr":"4091865157403860"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/UK\">$优客工场(UK)$</a>怎么一直跌呢","listText":"<a href=\"https://laohu8.com/S/UK\">$优客工场(UK)$</a>怎么一直跌呢","text":"$优客工场(UK)$怎么一直跌呢","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/872490223","isVote":1,"tweetType":1,"viewCount":940,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":839054336,"gmtCreate":1629110172925,"gmtModify":1629110172925,"author":{"id":"4091865157403860","authorId":"4091865157403860","name":"XM敏敏","avatar":"https://static.tigerbbs.com/cb1b3bc206eb2a8b2397fab9f8e1ee2f","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"4091865157403860","authorIdStr":"4091865157403860"},"themes":[],"htmlText":"总该涨涨了吧","listText":"总该涨涨了吧","text":"总该涨涨了吧","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/839054336","repostId":"896522912","repostType":1,"repost":{"id":896522912,"gmtCreate":1628595591736,"gmtModify":1628596501420,"author":{"id":"3456099603258243","authorId":"3456099603258243","name":"阿浦美股","avatar":"https://static.tigerbbs.com/510158cacb317df74e4b574d9bfe7f4a","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3456099603258243","authorIdStr":"3456099603258243"},"themes":[],"title":"一页纸了解日用品行业龙头对比(宝洁、联合利华)","htmlText":"战略分析1、<a target=\"_blank\" href=\"https://laohu8.com/S/PG\">$宝洁(PG)$</a> 宝洁——“国际知名品牌”(1)宝洁公司根据自己的实际需要与市场细分所得的空缺,来并购或者建立品牌。这样既充实了其旗下品牌组合,又合理的完善了自己的市场空缺。(2)宝洁公司无论是新推出,还是新收购的品牌,在推广时都会不断强调该品牌的归属性,树立整体的企业形象。(3)宝洁公司同类型的多品牌之间,看似相互激烈的竞争,实际上却是每个品牌之间相互互补,利于对整个市场的控制。(4)宝洁将自己的品牌统一起来,建立起庞大的体系,使其在消费者心目中树立起“大企业值得信赖”的良好形象,快速打造企业知名度,赢得消费者信任,加速自己的国际化进程。2、<a target=\"_blank\" href=\"https://laohu8.com/S/UL\">$联合利华(英国)(UL)$</a> 联合利华——“本土明星”(1)联合利华在进入一个新市场后,会选择市场知名度较高的品牌进行并购,这样便获得了该品牌在市场上的原有市场占有率,使得自身企业顺利进入市场。(2)联合利华收购品牌后,并不会在之后的品牌推广与销售中,强调其品牌的归属性,而是依旧让该品牌保持它的“本土化”特色。同时加入新技术,加强其市场竞争力,打造该品牌的“本土明星”形象。(3)联合利华在企业形象的树立中,并不急于强调其拥有了什么品牌,而是让这些品牌以独立的身份在市场上发展,虽然这样不利于品牌之间相互协作,但是却避免了因为某种品牌出现问题而牵连到其他品牌的现象。(4)联合利华的“本土化明星形象”,使得联合利华能够更加迅速地进入各个区域市场,快速获得一定的市场占有率,同时还能节约企业的品牌经营成本。免责声明本报告仅供参考之用,不构成出售或购买证券或其他投资邀约或邀请。在任何情况下,本报告中的信","listText":"战略分析1、<a target=\"_blank\" href=\"https://laohu8.com/S/PG\">$宝洁(PG)$</a> 宝洁——“国际知名品牌”(1)宝洁公司根据自己的实际需要与市场细分所得的空缺,来并购或者建立品牌。这样既充实了其旗下品牌组合,又合理的完善了自己的市场空缺。(2)宝洁公司无论是新推出,还是新收购的品牌,在推广时都会不断强调该品牌的归属性,树立整体的企业形象。(3)宝洁公司同类型的多品牌之间,看似相互激烈的竞争,实际上却是每个品牌之间相互互补,利于对整个市场的控制。(4)宝洁将自己的品牌统一起来,建立起庞大的体系,使其在消费者心目中树立起“大企业值得信赖”的良好形象,快速打造企业知名度,赢得消费者信任,加速自己的国际化进程。2、<a target=\"_blank\" href=\"https://laohu8.com/S/UL\">$联合利华(英国)(UL)$</a> 联合利华——“本土明星”(1)联合利华在进入一个新市场后,会选择市场知名度较高的品牌进行并购,这样便获得了该品牌在市场上的原有市场占有率,使得自身企业顺利进入市场。(2)联合利华收购品牌后,并不会在之后的品牌推广与销售中,强调其品牌的归属性,而是依旧让该品牌保持它的“本土化”特色。同时加入新技术,加强其市场竞争力,打造该品牌的“本土明星”形象。(3)联合利华在企业形象的树立中,并不急于强调其拥有了什么品牌,而是让这些品牌以独立的身份在市场上发展,虽然这样不利于品牌之间相互协作,但是却避免了因为某种品牌出现问题而牵连到其他品牌的现象。(4)联合利华的“本土化明星形象”,使得联合利华能够更加迅速地进入各个区域市场,快速获得一定的市场占有率,同时还能节约企业的品牌经营成本。免责声明本报告仅供参考之用,不构成出售或购买证券或其他投资邀约或邀请。在任何情况下,本报告中的信","text":"战略分析1、$宝洁(PG)$ 宝洁——“国际知名品牌”(1)宝洁公司根据自己的实际需要与市场细分所得的空缺,来并购或者建立品牌。这样既充实了其旗下品牌组合,又合理的完善了自己的市场空缺。(2)宝洁公司无论是新推出,还是新收购的品牌,在推广时都会不断强调该品牌的归属性,树立整体的企业形象。(3)宝洁公司同类型的多品牌之间,看似相互激烈的竞争,实际上却是每个品牌之间相互互补,利于对整个市场的控制。(4)宝洁将自己的品牌统一起来,建立起庞大的体系,使其在消费者心目中树立起“大企业值得信赖”的良好形象,快速打造企业知名度,赢得消费者信任,加速自己的国际化进程。2、$联合利华(英国)(UL)$ 联合利华——“本土明星”(1)联合利华在进入一个新市场后,会选择市场知名度较高的品牌进行并购,这样便获得了该品牌在市场上的原有市场占有率,使得自身企业顺利进入市场。(2)联合利华收购品牌后,并不会在之后的品牌推广与销售中,强调其品牌的归属性,而是依旧让该品牌保持它的“本土化”特色。同时加入新技术,加强其市场竞争力,打造该品牌的“本土明星”形象。(3)联合利华在企业形象的树立中,并不急于强调其拥有了什么品牌,而是让这些品牌以独立的身份在市场上发展,虽然这样不利于品牌之间相互协作,但是却避免了因为某种品牌出现问题而牵连到其他品牌的现象。(4)联合利华的“本土化明星形象”,使得联合利华能够更加迅速地进入各个区域市场,快速获得一定的市场占有率,同时还能节约企业的品牌经营成本。免责声明本报告仅供参考之用,不构成出售或购买证券或其他投资邀约或邀请。在任何情况下,本报告中的信","images":[{"img":"https://static.tigerbbs.com/b29f622a15fa42ef331922caaf4b42f5","width":"688","height":"2105"}],"top":1,"highlighted":1,"essential":1,"paper":2,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/896522912","isVote":1,"tweetType":1,"viewCount":0,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"CN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":1128,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"defaultTab":"followers","isTTM":false}